GDR Creative Intelligence presented at the Winter POPAI Seminar 2013 their fifth Global Retail Trends Report available exclusively to POPAI members.
The presentation discusses how we are exposed to thousands of visual marketing messages each day and that 84% of marketing is visual. It also emphasises how people make decisions based on emotional as we as rational factors - engaging with our other senses is therefore essential.
The presentation provides 5 examples of marketing which has engaged with the other senses.
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