Date: Thursday 4 December 2014 from 9:00 AM to 12:00 PM
POPAI's quarterly seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.
The event will feature time for networking, an update from POPAI, industry presentations and lunch at 12pm.
Danielle Pinnington
Managing Director, Shoppercentric
The Changing Face of Grocery Shopping
A special two-part presentation:
Part 1: Don’t discount the retailers
- The impact of Discounters on shoppers in the UK
- Why no one can afford to dismiss Discounters as irrelevant to their business
Download (PDF)
Part 2: Fragmentation in shopping behaviour
- The big weekly shop is on the decline:
- What does this mean for shoppers and retailers?
- How is behaviour changing and what is driving the change beyond more small store formats from the big four?
- What does this mean for loyalty?
- What are the challenges for P-O-P?
Download (PDF)
Andrea Moore
Formerly Marketing Director at Cath Kidston, VP for Global Brand Management & Merchandising
at Molton Brown, and ex-Marketing Director at Levi Strauss UK & Ireland - now founder of Moore Thought
Why building brand equity is a strategic imperative
- Why complacency in brand development leads to bland and generic, not differentiated, propositions
- How a lack of focus on the brand proposition can negatively impact your business result
- Why brand differentiation is key to success and what to consider when defining it
- Why mismatched brand propositions and strategies are limiting growth
- How defining your total customer experience will deliver equity and sales
Download (PDF)
Global Retail Trends - Nuts and Bolts
Colin Gentry
Innovation Researcher, GDR Creative Intelligence
Download (PDF)
Retail Design Expo
Annie Swift
Event Director and Publisher, Retail Design Expo
Download (PDF)
If you have any questions about the event please contact the office on 01455 613651 or info@popai.co.uk.
Location: London Transport Museum, Covent Garden Piazza, London, WC2E 7BB