Shopper Technology Summit

Date: Tuesday 21 May 2013 from 9:30 AM to 2:30 PM


This event will arm retail marketing professionals with valuable knowledge about QR Codes and Augmented Reality technologies, adopting digital signage networks, how to create a truly integrated digital shopping experience, the latest in screen innovations, and the rise of NFC technology on our high streets.

Using QR and augmented reality to engage shoppers Emerging and innovative technology to deliver shopper solutions Using shopper insight to deliver successful campaigns Technologies in action Richard Woodward, Managing Director, OgilvyAction London Presentation	Touch and gesture technology applications in-store Where interactivity is being used Drivers for interactivity Touch vs gesture Geoff Robertson, CEO, MediaZest Presentation	Digital signage networks for retail Determining the need and asking the right questions Navigating choices and making it happen Challenges to overcome Delivering shopper-focused solutions Christophe Labedan, Managing Director of France & Southern Europe, Mood Media Presentation	Near Field Communication on our high streets NFC trial in Reading, Berkshire Learning and insights Incorporating interactivity to drive real calls for action David McEvoy, Marketing Director, JCDecaux Presentation


Integrated digital systems for retail Bringing digital media solutions together Managing smart store connections Incorporating the needs of the shopper Hugh Coghill-Smith, Sales and Marketing Director, ONELAN Presentation	Mobile:the personal screen The mobile platform and options available Challenges to overcome Best practice examples James Connelly, Co-Founder and Managing Director, Fetch Presentation	Current and future screen innovations The future of high impact digital display in retail Display manufacturer’s – who is doing what? Connecting your digital with the in-store experience Graham Pow, Technology Advisor for Retail, PSCo Group Presentation	An opportunity to question the experts and discuss the key issues arisen during the day. The panel will include: MediaZest Onelan Life Agency
Speaker Profiles Download Event Flyer (pdf) With access to insight from leading industry speakers and inspiring case study presentations, our 2013 Shopper Technology Summit on Tuesday 21st May will explore best practice approaches to integrating digital into your in-store strategy and showcase the latest trend intelligence. Book Now Standard Rates: Member: £145 / Non-member: £300 (Early Bird Rate ended Monday 8th April) To book online follow the link below. Alternatively please email or call 01455 271 856.