Date: Thursday 4 September 2014 from 8:30 AM to 11:30 AM
Event Sponsors:
A must-attend event for retail marketers, creative agencies and P-O-P manufacturers.
Presenters:
Andy Page, in-store controller, Mars Chocolate
Martin Kingdon, director general, POPAI UK & Ireland
Topics covered
During this engaging seminar you will gain valuable insight into four keys areas of retail marketing to help improve appropriateness and commercial success of future in-store efforts:
Strategy Approach
Explore how the role of in-store display is likely to be altered in a post-recessionary market.
Shopper Behaviour
Improve the effect of P-O-P on shopper behaviour with insight from latest research on the basic rules of shopping.
P-O-P Insight
How does display effectiveness alter between categories? Explore the latest POPAI shopper behaviour insight within Confectionery, Soft drinks, Breakfast products and Health & Beauty categories.
Tactical Effectiveness
Make P-O-P work harder for you by applying the golden rules for improving P-O-P effectiveness.
Plus, hear case studies from:
Global Retail Trends: Make it personal
A look at how brands can make every shopper feel special, initiating conversations with them that treat them as individuals.
Kiss Me I’m Irish
A behind the scenes look at the hugely successful fully integrated M&M campaign to celebrate St Patrick’s Day in retail channels throughout Ireland.
REGISTER TODAY.
Location: Spencer Hotel IFSC, Dublin
Members: £ FREE
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NON-Members: £100.00