About us
Point-of-Purchase Advertising International (POPAI) is the only not-for-profit trade association exclusively dedicated to serving the interests of all those involved in retail marketing. With local offices covering 40 countries and more than 1,700 members worldwide, POPAI is a truly global resource.
The organisation works to establish and maintain excellence in all aspects of retail marketing communications, raise standards of business practices and provide its membership with information to ensure its continued position as a vital part of the marketing mix.
POPAI conducts research and organises conferences, seminars and educational programmes to benefit its members who include P-O-P designers, manufacturers and suppliers, brands, retailers, agencies, suppliers of digital screen and audio and those workingin educational sectors.
With only a small team of dedicated, full time staff, POPAI relies heavily on direct input from industry professionals who volunteer their time and expertise in Working Groups to provide POPAI with direction in key areas of its activity.
The Executive Committee comprises Working Group Heads (all volunteers). 
Click on the links below to see the latest activities for each group:
• Digital Media in Retail
• Education
• Sustainability
• Ireland
• Professional Policies & Standards
• Research
• Retailer & Brand Forum
• Technical
Being an independent trade association means that POPAI is ideally placed to offer a number of services to its members.
With a network of some of the leading retail marketers, technical minds and thought-leaders in Europe we are able to tap into the very best resources.
Our not-for-profit status means that the services we deliver are always cost-effective as we don't have shareholders to pay.
See our Research Services Page to see some of the services we can offer in this area
One of the most important areas of our work is establishing and promoting the best standards of practice within the industry. We do this in a number of ways from providing a free Legal Helpline to members through to publishing regular intellectual property law updates and guidance on standard contract terms & conditions. Our services in this area can be found by clicking Professional Policies & Standards in the menu.
Anti-Competitive Behaviour
The use of any POPAI meeting to exchange information in a way which breaches the Competition Act may result in the member's expulsion from POPAI. For a full statement on ‘Competition Law Compliance’ CLICK HERE
As with all our work, if you have any queries, please contact the POPAI office