What is the P-O-P eCourse?
Part of our ongoing commitment to developing the retail marketing industry is to engage a wider audience with new tools and channels to educate industry professionals. To this end, POPAI has developed an internet-based, interactive, audio-visual e-learning course.
Who is it for?
The target audience for the e-course is anybody involved in the day-to-day world of retail marketing e.g. brand, marketing, design, account management, sales & finance staff that need an overview of the industry. The course also serves as a great refresher for all those already established in the industry who would benefit from a broader knowledge.
What does it cover?
The e-course is an entry-level tool which provides a basic understanding of the world of retail marketing across 6 x 45 minute modules covering:
Module 1 - The Retail Environment:
- A potted history of retail
- Attributes of the various retail channels
- Obstacles faced by retailers in these channels
- Innovation in retail
Module 2 - Shopper Behaviour & The Role of P-O-P:
- Types of shopper behaviour
- Perception, recognition & recall
- The purchasing decision process & influences
- The application of theory in the retail environment
Modules 3-5 - The Different Forms of P-O-P: Temporary, Semi-Permanent & Permanent:
- Materials & manufacturing processes
- Practical examples
- Obstacles to effective implementation
- Advantages & disadvantages
Module 6 - Digital Media in Retail:
- The technology behind the screen
- Content
- Business models & rationale
- Audio in retail
Hot Topics in P-O-P:
- Compliance
- P-O-P & The environment
- Measurement
At the end of each module there will be a short test to check understanding and a certificate will be issued upon successful completion.
What people are saying:
Easy to use, brilliant format and as I am new to the retail environment, it was extremely useful from an overview perspective. Thoroughly recommend it!”
Samantha Tremlin, Retail/3D Project Manager, Dyson
“I found the content to be extremely relevant for my role as Trade Marketing Manager; undertaking the course gave
me a greater insight into and understanding of the P-O-P industry as a whole. The way the course was presented in manageable segments was very helpful and the use of imagery made the whole experience a very interactive one.”
Dermot Martin, Trade Marketing Manager, Jacob Fruitfield
“The course covered everything I was hoping it would and more. Having been in the industry for 8 years it can be quite easy to assume that you know all there is to know but this was an eye-opener especially the segment on digital media in retail. Particularly recommended for new-starters as an in-depth introduction to the industry.”
Helen Shaw – Aveda Visual Merchandising Manager UK, Ireland & Scandinavia
Download a summary PDF here
To purchase places on the POPAI eCourse, choose the number of required places from the options below.
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| Number Of Places |
Price Each £ |
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| Single Place |
£175.00 +VAT |
| 5+ Places |
£149.00 +VAT |
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Quantity Required:
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