This presentation looks at the reasons why to use card over other materials for P-O-P displays.
The presentation looks at a number of sample case studies, sustainability issues, and the factors to consider when designing a cardboard display.
Originally presented by Stuart Becker, Managing Director, HRG at the POPAI Print Seminar on the 11th March 2014 at the Hewlett Packard Indigo Demo Centre in Bracknell.
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