Judging Process

Entries are judged by a distinguished panel of industry professionals using criteria based on the effectiveness of the displays in increasing sales, securing retail placements and working strategically to position the brand at the point-of-purchase. Judges for 2010 include P-O-P professionals from Gallaher Ltd (JTI), Dyson, Energizer, TUI Travel, Comet, HBOS, Boots and Unilever.

Judging will be done on-line initially with judges reviewing photographs/videos and case studies against the set criteria. Judges will then meet for a day to review and discuss each category and decide upon the final winning displays. Judges do not know which companies have designed, manufactured or submitted entries.

Entries will be judged against the following criteria:

- Marketing objectives and strategies
- Quality of the case history
- Design
- Construction
- Creativity
- Use of retail space
- Branding
- Communicative value
- Ability to drive sales or meet the objectives set by the client in the brief
- Any other factor the judges determine that make the display stand out against the others in the same category

Entries for the Innovation Award will be judged on their creative use of new design technology or materials, innovative use of existing techniques or any other factor that shows innovation against the current display practice.