POPAI AWARDS 2021

Winning an Award is highly prized by industry clients and suppliers alike and sends the message that your business is dedicated to creativity, innovation and excellence in shopper engagement.

With a broad range of categories, the awards cover all aspects of the industry. Your submission will be judged by an independent panel of esteemed retail and brand professionals.

What it costs to enter:
Entry Fees

The small print:
Terms and Conditions

Guidance to help you enter:
Images & Videos

See previous award entries:
POPAI Awards Gallery

Whether you work in temporary display, permanent display, retail design, shopper technology, or implementation there is an awards category for your entry. 

The main categories are made up of categories for both permanent and temporary displays including three new categories for 2021;

• Online Retail Experience
• Pandemic Retail Experience
• Pandemic Safety Solutions

There are also special categories for:

• Window Displays 
• Shopper Marketing Campaigns
• Experiential Campaigns
• Insights
• Project Management & Installation
• Store Design 
• Innovation
• Sustainability  

Full list of categories

Your work is judged and nominated for an award according to POPAI’s set criteria by a panel of esteemed retail and brand professionals.

Judges are asked to consider several important factors when deciding on whether an entry is worthy of nomination including how well the entry:

• meets the brief and satisfies both brand objectives and shopper needs
• overcomes practical in-store challenges and demonstrates original thinking
• performs in terms of retail impact - was it well executed and relevant to its context?
• communicates brand and promotional messages
• performs against key performance measures

Download the Entry Guide for more information and Judging Criteria.