WINTER SHOPPER SEMINAR

11th December, Woburn House, London
Free to POPAI members, our shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns.

Book your place HERE

 

We are a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.

LATEST UPLOADS

Lidl Ireland: Lidl's Net Zero Store Initiative

This presentation details how collaboration between McGowans Print and Lidl Ireland helped deliver Ireland’s first Net Zero Energy Store.

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PepsiCo: Driving category impact with innovation - Quaker Pot Study

Download the full case study presentation to see how Quaker and its partners successfully drove category growth and leveraged innovation for measurable business success.

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Zeal: Creative that Converts - Unlocking In-Store Impact

Zeal's presentation emphasises the enduring power of the physical store as a brand asset. It identifies a common challenge where inventory and media strategies often overlook precise shopper behaviours and missions.

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Outform: What shoppers want now and in the future

This research involved a 20-minute online survey with 4,000 respondents across the UK, US, France, and Germany, covering key retail verticals such as Consumer Electronics, Beauty, Luxury, Sports, and Home DIY. 

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