Dublin Shopper Seminar

Developing and growing a new branded food and beverage retail concept

- Offbeat Donuts, who we are and what we are about.

- The key challenges that have faced Offbeat Donuts and similar businesses since COVID 2020.

- How we are positioning our business to meet these challenges:
- Offer relevance 
- Business format and reach
- Customer communications

Brian O'Casey, Founder Offbeat Donut Co.

Designing Locality into a National Brand

- How SuperValu and Centra's design and spec frameworks flex across store formats, footfall, and community profiles while keeping brand cohesion intact.

- The new thinking and customer-focused innovation that is shaping how we design spaces.

- How design and client teams collaborate to make local decisions that scale across national stores.

- The tension between national brand standards and local relevance, and how we resolve it through a system rather than one-off exceptions.

Michelle Kelly, Design Manager, Musgraves and Paul Lowry, Design Director, TAP Design Consultancy

Beyond Promotions: The Retail Levers That Drive BWS

- Lessons from Alko stores in Helsinki, Finland. 

- What works when price discounts are off the table. 

- Activating retail levers that drive choice and value, responsibly.

- First-hand observations from store visits and staff conversations.

Robert Flavin, Strategy Planning Director, ReAction

Beyond the Price Tag: How Electronic Shelf Labels Are Transforming the Shelf Edge

- From manual to digital – how Electronic Shelf Labels can remove manual price changes, improve pricing accuracy and allow retailers to update thousands of products in real time.

- Creating a smarter shelf edge – how ESLs are moving beyond price display through features such as promotions, product information, QR codes, NFC and more dynamic customer communication.

- Making ESLs work in the real world – looking at integration, implementation, ROI and some of the key considerations for retailers looking to introduce digital shelf-edge technology.

Cian Hendricken, Sales Director, Displayify Ltd