Author: McCormick and Smurfit Westrock Dispay
Document Type: Presentation
File Size:
Publication Date: 10 July 2026
From Event: Summer Shopper Seminar on 9 July 2026
Winning Together: Creating in-store disruption
This presentation explores how McCormick and Smurfit Westrock Display transformed a traditional retail display into an immersive in-store experience, using shopper insight and creative design to turn a growing consumer trend into a standout retail moment.
The teams created a walk-around kitchen environment that brought the Schwartz Air Fry range to life, combining sustainable materials with rapid execution to maximise shopper engagement. The activation delivered a 911% uplift in units sold, generated over £273,000 in incremental retail sales and demonstrated how experience-led retail design can drive measurable commercial results.
Key Takeaways
- Immersive retail experiences capture attention and inspire purchase
- Shopper insight should shape creative decisions from concept to execution
- Sustainable display solutions can deliver both environmental and commercial value
- Turning consumer trends into engaging retail moments drives measurable sales growth
Presented at the POPAI Summer Shopper Seminar on 9th July 2026.
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