Author: InMotion
Document Type: Presentation
File Size:
Publication Date: 10 July 2026
From Event: Summer Shopper Seminar on 9 July 2026
Reimagining Technology Retail at Heathrow Terminal 5
This presentation explores how InMotion reimagined technology retail with its flagship store at Heathrow Terminal 5. Guided by customer insight, the project demonstrates how interactive design and customer-first thinking can transform a traditional retail space into a more engaging shopping experience.Built around four key shopper needs - engage, explore, play and shop—the new concept combines immersive displays, intuitive merchandising and flexible, modular fixtures to enhance the customer journey while improving sustainability.
The presentation also highlights the importance of collaboration, agile design and rigorous testing in creating a future-ready retail environment that increases engagement, improves operational efficiency and adapts to changing customer expectations.
Key Takeaways
- Customer insight should drive every stage of retail design and development
- Interactive, product-first experiences encourage discovery, engagement and purchase
- Modular retail fixtures improve sustainability, flexibility and long-term efficiency
- Strong collaboration and testing are essential to delivering successful retail transformation
Presented at the POPAI Summer Shopper Seminar on 9th July 2026.
NOTE: There is only a member version of this document available. To access this login and/or become a POPAI Member.