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TRAVEL, AUTOMOTIVE, LEISURE AND ENTERTAINMENT - 2007

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Entry Title Dealership Display Solution
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name
Client Company Name SUZUKI GB PLC
Year Entered 2007
Target Environment
Multi-brand motorbike dealersSingle SUZUKI Branded motorbike dealersATV and off road bike dealersCar dealers Marine dealers Being a major Global brand and a recognised market leader, SUZUKI's challenge was to offer all their channels a solution to me....
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Materials
Accessory Display Slat wall back with Blue or Grey laminated front panel, 75mm slat pitch. Rear illuminated SUZUKI branded header with PETG vacuum formed letters, screen printed in corporate SUZUKI colours. Curved aluminium profile, painted in silver....
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Objectives
The overall effect of the solution must be adaptable across the whole SUZUKI marketing channels, this included Cars, Marine, ATV and Bikes. It must offer the strongest possible SUZUKI presence in-store and deliver both practicality and simplicity in ....
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Entry Title Blu-ray pan European POS
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name
Client Company Name Sony Pictures
Year Entered 2007
Target Environment
The POS has been delivered to grocers and multiples, rental stores and independent stores throughout Europe. It has also been used at various conferences promoting the Blu-ray brand.
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Materials
The FSDU is 4 colour screen printed and die-cut to shape. The header features blue Opalene material. A blue elecro-luminescent wire is also incorporated into the FSDU and is powered by either plug (adapted to Europe) or battery pack (batteries includ....
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Objectives
This was a unique cross-studio promotion involving Disney, Fox, Lionsgate and Sony coming together to promote the Blu-ray brand rather than an individual studio. This is the first time these studios have worked together, re-inforcing that the promoti....
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Entry Title Toblerone Duty Free Display
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name
Client Company Name Kraft Foods Switzerland
Year Entered 2007
Target Environment
Travel retail on a Global basis.
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Materials
Aluminium, chrome plated metalwork, laminated joinery, distortion printed vacuum forming, LED lighting, pulsating lighting, rotating motors for movements.All the materials used are high-quality premium as befits the brand image.
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Objectives
Airport shopping now accounts for almost half of all tax and duty free sales globally - nearly $10 billion, with a majority of sales taking place in the 'happy hour' between check in and boarding.For many airports, non aeronautical revenue is averagi....
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Entry Title TomTom SatNav display
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name
Client Company Name TomTom
Year Entered 2007
Target Environment
Target Retail Environments are:1. High Street Electrical Retailers2. Airport Tax & Duty Free Shops3. Automotive Dealerships4. ExhibitionsThere are a wide range of placement options, so the Display can be chosen to presented as a COUNTERTOP, FSDU or P....
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Materials
Metalwork StructureInjection Moulded styrene Green Panel, styrene Red Arrow & Glass Re-Enforced Nylon Security CradleScreen Printed Graphics Printed Paper Literature
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Objectives
Marketing Objectives for this project were:1. To provide a high-profile "Brand Presence" in-store for TomTom in the competitive Satellite Navigation category.2. To provide LIVE demonstration of the full and evolving range of TomTom devices instore wi....
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Entry Title Night at the Museum DVD Launch Campaign - Giant 3D T Rex
Category
Company Name
Client Company Name Twentieth Century Fox
Year Entered 2007
Target Environment
'Entertainment' retailers - WH Smith, HMV, Virgin, supermarkets, Woolworths.
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Materials
The creative for the campaign, including the diosaur, was designed by bezier bluetouch and then brought to life using CAD. Dinosaur - EB flute, 190y (print side) 150 d (non print side)2000 mic was used for the stock unit 508LL black large plastic riv....
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Objectives
Our whole campaign for the launch of this DVD was a massive in-store drive which was covered in the press. Materials designed and produced by bezier included:Pre-release standee Pre-release dinosaur standee A2 Poster Event Piece Bunting Floor graphic....
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Entry Title Sony Video Walkman Unit
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name
Client Company Name Sony UK Ltd
Year Entered 2007
Target Environment
Electronic goods retailers (pan European multiples and independents)
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Materials
The small footprint unitA three piece injection moulded base section, clips together to make up the base.A threaded insert to the underside allows the unit to be fixed to the family unit. A pad printed white walkman logo is printed to the raised top ....
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Objectives
This unit was part of a pan European launch programme for the new Sony MP4 video walkman.The illuminated unit had to be flexible enough to allow retailers to easily interchange differing coloured products from the range they were carrying as stock, s....
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Entry Title Borat Cart - DVD Launch POP (UK)
Category
Company Name
Client Company Name Twentieth Century Fox
Year Entered 2007
Target Environment
'Entertainment' retailers - WH Smith, HMV, Virgin, supermarkets, Woolworths.
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Materials
Printed in 4 c/p + . Unprinted back (170gsm gloss) cell and Header section printed Litho ,base and wheel section printed screen. 1511 mm x 1300 mm. Various sections punched to shape and assembled. Designed by bezier's shopper marketing agency, blueto....
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Objectives
The unit used a sophisticated CAD design to maximise its exposure in-store.It was part of a whole suite of standees and POP advertising the DVD launch of Borat. The various merchandise featured memorable aspects of the movie such as the green thong, ....
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Entry Title MP3 Player Demo Pod
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Arken P-O-P Limited
Client Company Name Creative Labs SRL
Year Entered 2007
Target Environment
Consumer Electronics stores, Music Stores
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Materials
Cnc'd and screen printed impact resistant acrylic sandwiches for secure display of players. Punches, folded, welded and powder coated sheet steel column and base section. Cnc'd and screen printed petg poster holder.Lazer printed interchangeable poste....
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Objectives
This is the permanent version of a semi permanent design produced in 2005. The first version was extremely popular with 1000 units gaining placement for 24 weeks which was over and above the 12 weeks initially envisaged. This success proved to be the....
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Entry Title WH Smith News Cube
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Bartuf Systems Ltd
Client Company Name WH Smith
Year Entered 2007
Target Environment
High Football Retail Travel Stores
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Materials

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Objectives
Project Overview:WHSmith travel required a new News Display which was in keeping with their store interiors and one which the design could deliver on a specific criterion based on both operational, brand and marketing needs.Blank Blank Ltd was set th....
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Entry Title Sony PlayStation Brand Fixture (UK)
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Checkland Kindleysides
Client Company Name Sony Computer Entertainment Europe
Year Entered 2007
Target Environment
All retailers stocking PLAYSTATION® 3 from entertainment and gaming retailers through to grocers.
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Materials
Fabricated Mild SteelEPC black textured paintFully illuminated light box, with laser cut header250 Displays produced131 Displays Installed to date115 Displays Currently progressing through installation programme4 SparesDisplays range from single bay ....
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Objectives
BRIEFInitially Checkland Kindleysides was commissioned by Sony Computer Entertainment UK to create a brand fixture to coincide with European launch of the PLAYSTATION® 3 for larger 'destination' stores. Following on from this we were commissioned to ....
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Entry Title TOUCH SCREEN MONITOR (DFM) FSDU
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Display Creatives Ltd
Client Company Name CEWE COLOR AG & Co
Year Entered 2007
Target Environment
Digital Photography within major retailers including supermarkets, pharmacists and specialist stores.
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Materials
Specialist Production: Injection moulded parts were designed that required specialist 1000 tonne injection moulding presses just to fill the tool. Tooling was minimised with creative use of mirror image components reducing the number of tools by two ....
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Objectives
CeWe Color GmbH was Founded in 1961 the Head office is based in Northern Germany; the company has developed into a Market leader of film and digital image processing. Now every day more than 60,000 retail partners in 19 European countries are service....
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Entry Title PURE DIGITAL CONTEMPORARY FSDU
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Display Creatives Ltd
Client Company Name IMAGINATION TECHNOLOGY (PURE) LTD
Year Entered 2007
Target Environment
Departmental Stores and Independent Consumer Electronics Retailers throughout the UK and Europe
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Materials
Our final design incorporated a two-tone powder coated mild steel back panel from which two sizes of shelf could be located at a variety of heights. The powder coating was a non-standard metallic Beryllium (dark grey) and Titanium. The Titanium refle....
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Objectives
PURE Digital is the UK consumer electronics company that started the DAB digital radio revolution and now dominates that market worldwide. From pioneering video, graphics and sound products in the early days of PC multimedia to cinema surround-sound ....
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Entry Title Jungle Party Eyetoy Sports
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Simpson Group
Client Company Name Sony Computer Entertainment UK
Year Entered 2007
Target Environment
The brief for the unit compromised of developing a double-sided unit, for two separate Sony Playstation 2 Games. The games, Jungle Party and EyeToy Play Sports, are both aimed at children from the ages three and above. The unit must be bold and eye c....
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Materials
To utilise the allotted footprint and maximise the graphics areas, the unit houses the games in two columns on either side of the unit. The columns have an internal structure to help provide the pockets and aid in the stability of the final unit. The....
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Objectives
Store presence is critical for the success of the product. The unit is designed using numerous layers to create a theatre. Due to the nature of the Jungle Party game, it seemed logical to develop a jungle within the unit. The layers that have been cr....
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Entry Title PS3 Bookcase
Category
Company Name Simpson Group
Client Company Name Sony Computer Entertainment UK
Year Entered 2007
Target Environment
The design brief was set as an aspect of the Playstation 3 Launch, which was awarded to Simpson Group. The brief set was to design an in store feature that fits the "This is living" brand. The unit needs to have the ability to house Playstation 3 gam....
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Materials
To adhere to the brief, the unit is designed as a double-sided FSDU. As stated the unit needed to have store presence and be a major aspect of the Playstation 3 Launch. To fit in with the "This is Living Brand, the concept for the design centred arou....
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Objectives
The unit houses a range of inserts which cover any of the shelves not being used for games. These 600mic, Litho Printed, boxboard inserts are used to maximize the potential of the unit, by carrying images of games, Playstation 3 extras, Controllers a....
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Entry Title Lord Of War DVD FSU
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Sti Wonderland
Client Company Name Momentum Pictures
Year Entered 2007
Target Environment
Home entertainment sections and foyer entrance in Woolworths, Asda, Sainsburys, WH Smith, Borders, Choices and Blockbuster
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Materials
4 colour offset litho laminated to B and E flute utilising a common sheet size to maximise budget availableThis enabled the purchase of a plastic briefcase carry handle for maximum impact in the retail environment inside the transit outer, the briefc....
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Objectives
FSU Brief and Objective:1. To design an Offshelf Floor Display and ensure that the product wants to, and will leap out into peoples baskets and trolleys.2. Fit all retailer restrcitions when assembled.3. Fit inside car boots and easy to assemble for ....
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Entry Title Primeval Display Unit
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name the last 4 feet
Client Company Name 2 entertain
Year Entered 2007
Target Environment
Clients CampaignThe release of Primeval, a double disc DVD including all 6 episodes of the ITV1 drama including a 'Making of' extra. To be sold across all DVD retailers including supermarkets, specialists, general stores and online.Primeval features ....
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Materials
Print: Screen printed 4 colour process with UV varnishFinishing: Die cut to shape and hand assembled (Part assembled to aid compliance in-store)Material: E flute corrugated
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Objectives
Marketing ObjectivesRaise awareness of the release to gain maximum sales in week one on the back of the final episode (6 million viewers) and the promotional trail advertising the DVD.Make a big week one impact, to ensure retail support the release w....
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Entry Title Sky 'eye' HD Display
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Valley Printing Company Ltd
Client Company Name BSKYB
Year Entered 2007
Target Environment
Comet retail out of town stores throughout the UK(Delivery details and date of instalation to all 171 stores can be provided)
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Materials
The EYE FSU was constructed from a thin skin of sheet steelw wrapped around 2 mild steel formers then welded. The carcass slid over a steel spigot base to provide strength and support. The side cladding of the EYE was produced using digitally printed....
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Objectives
In Comet stores throughout the UK, the distinctive SKY HD launch displays, included the very innovative 'EYE' display, stood out to promote the new SKY HD offering. Purposely designed to create impact with its unusual styling The 'EYE' was part of a ....
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