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SPORTS, TOYS AND ACCESSORIES - 2007

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Entry Title Kid Tough Camera Unit
Category 2. Sports, Toys and Accessories
Company Name
Client Company Name Mattel UK Ltd
Year Entered 2007
Target Environment
Toy Multiples and Independents pan Europe
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Materials
Using a two piece vacuum forming to give a soft attractive feel to a very simple unit, the top section acts as a saddle to the camera, angling the camera back slightly thus presenting it to the customer. The Fisher Price logo was pad printed onto the....
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Objectives
The ever increasingly competitive toy retail marketplace requires toy manufacturers to not only ensure that they have award winning toys for their customers, but that they also know how to enhance the product in a congested, visually very noisy envir....
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Entry Title Wetsuit Display - ( Category 2)
Category
Company Name Arken P-O-P Limited
Client Company Name O'Neill
Year Entered 2007
Target Environment
Watersports stores across Europe
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Materials
Lazer cut metallic acrylic sides clad to mdf cnc'd internals. Powder coated steel framework is the main structure with a sheet metal frame supporting a vacuum formed lightbox. The digitally printed graphics sit inside the lightbox.The base graphic ho....
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Objectives
This was a modular wall bay designed to merchandise wetsuits. The wall bays have been designed to work side by side or back to back. If they are to be used side by side then common side panels are used to reduced cost and component quantities.High le....
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Entry Title TOMY THOMAS SPINNER CTU
Category 2. Sports, Toys and Accessories
Company Name Display Creatives Ltd
Client Company Name TOMY UK LTD
Year Entered 2007
Target Environment
Independent Toy retailers throughout the UK and Europe.
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Materials
Simple vacuum formed base and top cap, cardboard construction with plastic Euro hooks, and a lazy susan.
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Objectives
The criteria behind this brief was to produce a budget priced spinner under £20 to display the Thomas Wind Up Collectable's blister packed range of toys.The number of facings it holds also had to equal complete Tomy outers for stock rotation so this ....
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Entry Title Nike T90
Category 2. Sports, Toys and Accessories
Company Name Green Room Design
Client Company Name Nike UK
Year Entered 2007
Target Environment
Nike created their T90 football boot to be the ultimate in lightweight, soft, supple, contoured and ergonomic; ensuring excellence in comfort and fit.As such, they needed to source a suitably inventive futuristic design solution to showcase this in-s....
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Materials
Green Room Retail's solution took the form of an ambitious hexagonal display, fabricated in mild steel and topped off with an acrylic product pod. The addition of lighting gave a subtle red accent to the T90 boots which were displayed on a glowing ro....
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Objectives
InnovationsThis unit was designed to be completely flexible in terms of store positioning. This is due to a completely unique battery powering system. The graphics are also able to be changed to enable on-going reuse for new products.
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Entry Title Nike+ Pod
Category 2. Sports, Toys and Accessories
Company Name Green Room Design
Client Company Name Nike UK
Year Entered 2007
Target Environment
Green Room Retail have worked with Nike since 2006 on the retail interpretation of their brand strategy to support the cross-market innovation which is Nike+. This is a ground breaking project which unifies two of the fastest-growing global brands; N....
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Materials
Green Room Retail co-ordinated the project between Fujitsu, Apple, digital content providers AKQA and Nike. The result was a hybrid unit which combined an i-pod docking system, flat screen information and digital download system and product shelving.....
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Objectives

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Entry Title Mountain Horse FSU
Category 2. Sports, Toys and Accessories
Company Name Pure Point of Purchase
Client Company Name Horsemasters Limited
Year Entered 2007
Target Environment
Pure Point of Purchase Limited was appointed by Horsemasters to assist in their requirements for an in-store display.Pure worked closely with Horsemasters in order to develop their brief for a new shoe display. Horsemasters wanted to produce a displa....
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Materials
The unit needed to be produced of a strong material. The nature of the store environments that these units would be sighted in reflected this. The foot space in these stores is at a premium and so the smaller the foot space the more likely the unit i....
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Objectives
Clients Feedback"We are delighted with the footwear display units from Pure Point of Purchase. This project was the first of its kind we had undertaken so the help, advice and direction we received from Pure P-O-P was invaluable.After just one meetin....
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Entry Title Wilson multi-club golf display
Category 2. Sports, Toys and Accessories
Company Name Valley Printing Company Ltd
Client Company Name Wilson Sporting Goods Company Ltd
Year Entered 2007
Target Environment
Golf pro shops and major golf retailers throughout Europe
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Materials
The Multi club display stand has a sheet metal base in 3 layers with rubber grommets to locate and present 18 golf clubs and a golf bag.Twin square tube uprights locate into the base and hold a flexed digitally printed, die-cut S-shaped polypropylene....
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Objectives
The design advances for the new 2007 range Wilson Staff golf club range, has created quite a stir in the golfing work, as has The Valley Group's Multi Club Display unit in providing a totally interactive display that invites, informs and inspires the....
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Entry Title Wii Permanent Free Standing Display Unit
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Valley Printing Company Ltd
Client Company Name NINTENDO UK
Year Entered 2007
Target Environment
Gaming, non-gaming and FMCG retail environments
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Materials
Sheet Metal, Acrylic, Vinyl, PVC, HIPSRouted and sprayed MDF base, metal structure made of Mild Steel sheet, laser cut, wielded and powder coated, acrylic shelves routed and thermoformed. PVC header screen printed and die cut, digitally printed side ....
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Objectives
The Wii Console was launched by Nintendo to the UK market December 2006. The Valley Group were challenged with creating a range of Point of Sale that would not only reflect the innovation of the Wii Console but also help Nintendo achieve dominance of....
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