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ALCOHOLIC AND SOFT DRINKS - 2007

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Entry Title 'Big Night In/Project Funky' Combined Unit
Category
Company Name
Client Company Name Coca-Cola Enterprises Ltd
Year Entered 2007
Target Environment
The unit was designed to go into Woolworths stores, adjacent to the entertainment department. The brief stated it should have a high impact look & feel and dovetail within this environment.
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Materials
The unit was constructed as follows:Double sided interchangeable header with PETG pocketVacuum formed header gives the appearance of a LCD screenFoamex Interchangeable side wingsInterchangeable rear panel in display cardAcrylic pockets to hold 5 DVDs....
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Objectives
The brief for this particular unit was to develop a 'Big Night In' semi-permanent display incorporating take-home soft drink, and confectionery & snacks. The unit was designed to be located adjacent to the entertainment department in Woolworths and h....
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Entry Title Guinness Refridgeration Unit
Category 3. Alcoholic and soft drinks
Company Name Arken P-O-P Limited
Client Company Name Diageo
Year Entered 2007
Target Environment
Independent and multiple grocery retailers
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Materials
Sheet metal work. Vacuum forming & Printing.
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Objectives
This project was code named 'Project Beacon' by the client, Diageo, the objective was for a 'Beacon' for Guinness in the store environment. With this in mind the unit was designed to not only have a large physical presence for the practicalities of m....
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Entry Title Instants Stand
Category 3. Alcoholic and soft drinks
Company Name Display Plan Limited
Client Company Name Britvic
Year Entered 2007
Target Environment
The unit is designed to fit into any grocery environment. It has been placed in multiple grocery and small convenience stores, with a plan to roll out to a wider estate later this year.
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Materials
The stand is multi-material giving it a premium feel. Injection moulded sides have a frosted finish to ensure they are appropriate for any brand.Shelves are powder coated with a flat steel base for maximum product stability. Interchangeable 'flex-in'....
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Objectives
The objective was to develop a piece of equipment that works across all of Britvic's products maximising case sizes, ease of assembly while keeping a premium look and feel. This unit increases capacity of Britvic's former display by 40% whilst reduci....
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Entry Title Hydro Active Music Standee
Category 3. Alcoholic and soft drinks
Company Name InContrast/STI Line
Client Company Name Glaxosmithkline Beecham
Year Entered 2007
Target Environment
Gym's nationwide
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Materials
This unit was mainly constructed using displayboard components housing a cd player with the vulnerable main surround produced in robust polypropylene.
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Objectives
GSK Hydro Active Interactive The ProductThe target market for Hydro Active is the exercise market where it is designed to provide effective re-hydration during intense training. In order to support this message GSK were planning to run an on pack pro....
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Entry Title Spirits Back of Bar Plinths
Category 3. Alcoholic and soft drinks
Company Name kleerex Group (UK) Ltd
Client Company Name Diageo
Year Entered 2007
Target Environment
Pubs & Bars
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Materials
Injection moulded in three parts.One part had in mould labelling. One part was electro plated.
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Objectives
The objective of this brief was to design a set of back of bar plinths to display Diageos range of premium spirits.The final design comprised of four separate units, one for each of the brands.The plinths were injection moulded in three parts which w....
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Entry Title Tesco Brasserie Artois FSDU
Category 3. Alcoholic and soft drinks
Company Name SCA Hygiene Products UK Limited
Client Company Name Inbev UK Ltd
Year Entered 2007
Target Environment
This display was specifically designed for Tesco and had to be suitable for all Tesco store formats from Express to Superstore. The brief was to produce a display that was robust and creative and give the impression of a permanent unit although the p....
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Materials
The unit was constructed from 190CW/EB/200W to offer strength, permanence and a superb printable finish. Open fluting was engineered out of the unit and SCA's flexible PVC edge strip was used on the header to finish off the display. The display was s....
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Objectives
The following Quotes were supplied by Keith Allen from Inbev. "The sales of Peeterman Artois in Tesco in the first 4 weeks were double that of what we had expected""Peeterman Artois' launch has been the most successful Beer brand launch in Tesco in r....
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Entry Title Jameson's POP Unit- CRP Print and Packaging
Category 3. Alcoholic and soft drinks
Company Name Smurfit Kappa Display UK
Client Company Name Pernod Ricard
Year Entered 2007
Target Environment
Jameson whiskey, the Irish distillers known for tradition and superior quality, is a key brand for the number one wine and spirits company outside of the US, Pernod Ricard. To complement a promotion of the whiskey in the UK, Pernod Ricard required a ....
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Materials
This market sector is extremely diverse and competitive, so the key to brand success is the ability to convey a strong message that encourages shoppers to visualise the products.Large display units in store are a proven way to make products stand out....
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Objectives
Pernod Ricard required an imaginative POP unit that would convey the product's premium position in the spirit sector whilst ensuring consistency with the brand's image of quality and prestige.The key objective was to drive sales of the whiskey by off....
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Entry Title Lucozade hydro + Free gift unit
Category 3. Alcoholic and soft drinks
Company Name Smurfit Kappa Display UK
Client Company Name Glaxo Smithkline
Year Entered 2007
Target Environment
Forecourts, Spars, centras... Accross all the forums that have impulse trade
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Materials
E/B corrugated board + nadam & eve clipsflat bagged with assembly instruction sheet included
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Objectives
Lucozade Hydro is an energy drink competing in a very competitive soft drinks market. A common mechanism used to introduce the consumer to this product has been to offer a free gift. We were tasked with coming up with temporary pos to communicate thi....
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