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GROCERY, GENERAL MERCHANDISE PRODUCTS AND SNACK PRODUCTS - PERMANENT DISPLAY - 2007

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Entry Title Tim Hortons donut display
Category 4. Grocery, General Merchandise Products and Snack Products - Permanent Display
Company Name
Client Company Name Cuisine de France Ireland Ltd.
Year Entered 2007
Target Environment
Tim Hortons is a premium, high quality confectionery brand. The purpose of the project was to design a display area that would highlight the Tim Hortons brand within an established retail environment in a large multiple store. Brand awareness was to ....
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Materials
Main structure: mdf sides(15mm), bottom(15mm) and backpanel(9mm), CNC routed to shape and assempled with KD fittings. Dividers: 4mm acrylic, CNC routed to shapeTrays: 2mm HIPS, vacuum formedGraphics: semi gloss photo paper with high gloss laminated t....
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Objectives
The product is a frosted premium donut, which needs to be stocked for maximum visual impact, without damaging it. To achieve this, bespoke plastic trays were moulded with individual recesses to hold the donuts at the best angle, presenting an attract....
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Entry Title TRIDENT 123 UNIT
Category 4. Grocery, General Merchandise Products and Snack Products - Permanent Display
Company Name Barrows
Client Company Name CADBURY TREBOR BASSETT
Year Entered 2007
Target Environment
CTB highlighted areas in store where the NEW Trident Gum product should be sited at launch to create immediate impact and move into space where consumers would expect to traditionally find the product.One of these areas was on the counter in traditio....
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Materials
Main part of the unit was injection moulded in plastic with priplak printed side wings. Extruded plastic front ege for pricing.3mm tube( steel) upright and base.Injection moulded bracket with riv nuts and brass thread.
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Objectives
CTB launched Gum into a market dominated by one manufacturer and therefore both the product proposition and also its display needed to create brand and display impact instore. The packaging of the product and it differentiation in the market was mirr....
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Entry Title Main Crop Potato Stand
Category 4. Grocery, General Merchandise Products and Snack Products - Permanent Display
Company Name Counter Intelligence Retail
Client Company Name Marks & Spencer
Year Entered 2007
Target Environment
Food Hall - High Street Retailer
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Materials
The stand was constructed from:For each potato unit:2 x Elliptical side panels, 4 colour process litho print, plus seal to face, 1 colour plus seal to reverse. Mounted to 3mm foamex and die cut to shape.1 x back board, 1 colour litho print plus seal ....
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Objectives
How well the diplay is integrated into an advertising programme or alternatively, the brands equity or position in the marketA combination of extensive category research and input from M&S buying highlighted that: - Main crop potatoes are consistentl....
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Entry Title Flexible Aisle End
Category 4. Grocery, General Merchandise Products and Snack Products - Permanent Display
Company Name Display Plan Limited
Client Company Name The Wrigley Company Ltd
Year Entered 2007
Target Environment
Multiple Grocery, convenience, forecourt, Independents
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Materials
Punched steel sheet and tubeco-extrusion for changeable graphic and EPOS universal clamping bracket from steel
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Objectives
The objective was to place appropriate display and inventory in store with different requirements. Only the 'Flexible Asile End' solution allowed for range extention, varying pack sizes and SRP to be accommodated. This unit allows Wrigley's to contin....
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Entry Title Chiller Basket
Category 4. Grocery, General Merchandise Products and Snack Products - Permanent Display
Company Name Display Plan Limited
Client Company Name PepsiCo International
Year Entered 2007
Target Environment
17,000 units were placed across UK multiple and independent convenience stores (Impulse outlets selling Food to Go, chilled sandwiches and soft drinks. Co-Op, Spar, MBL, Nisa, Forecourts, Moto, Somerfield, Greggs, )as well as supermarkets. Very posit....
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Materials
The target was maximum market coverage for the budget. Steel wire construction, epoxy coated, rubber straps with nylon nut / bolt 4 colour litho printed logo on sheet steelA 'collapsible one piece construction' delivered: low cost shipping fast no / ....
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Objectives
Objective - The primary objective of the 'Chiller Basket' is to increase chip sales during the lunchtime period in UK convenience stores. It was important to get crisps in the right location in store, without using chilled selling space. Supporting m....
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Entry Title Divine with Wine
Category 4. Grocery, General Merchandise Products and Snack Products - Permanent Display
Company Name Display Plan Limited
Client Company Name Pepsico
Year Entered 2007
Target Environment
Targetted at impulse outlets within a BWS area, Convenience, Forecourts etc
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Materials
Steel sheet base and wine shelf compartmentsWire crisp and snack main shelf constructionLight Oak veneered MDF shelf front side panel and back panel4 colour Vinyl for header and side panel.Interchangeable PVC product highlighter and co-extrusion.
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Objectives
The stand is clearly communicating Divine With Wine by siting the 2 products together in store to drive joint basket purchases.Although ultimately this stand drives affinity purchases through sales of both products, it also drives the awareness of th....
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Entry Title Martin McColl Modular Counter
Category 4. Grocery, General Merchandise Products and Snack Products - Permanent Display
Company Name Kesslers International Limited
Client Company Name Martin McColl
Year Entered 2007
Target Environment
Newsagents
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Materials
Wood routing and edging, plastic laser cutting, routing and heat bending. Steel laser cutting, beading and powder coat.
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Objectives
Martin McColl were looking for a new modular counter system that was cost effective, robust and increased product visibility at the front of the store.The system allows for any length of counter to be filled with use of the expansion panel. Counters ....
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Entry Title Walls Eco-Design Litter bin
Category 4. Grocery, General Merchandise Products and Snack Products - Permanent Display
Company Name Signwaves Group
Client Company Name Unilever Ice Cream
Year Entered 2007
Target Environment
CTNs, Convenience Stores and Kiosks
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Materials
Blow moulded manufacture in high density polyethylene. Graphic features by hot foil application (so cannot be peeled off giving tamper proof vandal resistance).
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Objectives
The Objectives.To provide a 'front of store' brand presence at the point of purchase,signalling the presence of Ice Cream at the first position on the curb to counter trail. To combine real benefit to the target retailers (CTN's, Convenience and Kios....
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