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HOME, GARDEN AND TOBACCO - 2007

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Entry Title Osram Mobile Lightbulb Unit
Category 7. Home, Garden and Tobacco
Company Name
Client Company Name Osram Limited
Year Entered 2007
Target Environment
Mid floor in Debenhams department store to enhance a new home concept look in the dept.
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Materials
The unit is constructed from mild steel and acrylicThe main carcass is fabricated from pre punched sheet steel over a steel tube work structure. The unit is then clad with CNC routed frosted acylic sides and heat bent clear acrylic graphic holder at ....
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Objectives
These units have been designed to enable maximum product visiblility with minimum floor space useage. The idea is to take the product away from the usual wall fixtures and move it to mid floor where it can be sited near related items in the Home area....
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Entry Title BAT - Kent Back of Bar Tower Unit
Category 7. Home, Garden and Tobacco
Company Name
Client Company Name British American Tobacco Switzerland SA
Year Entered 2007
Target Environment
Hotel restaurants and cafes (Switzerland).
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Materials
An acrylic construction, with an Anacoil outer skin, this gives a brushed stainless steel finish to this high quality unit. The client was very particular, as the overwhelming competition in this market.A health warning is screened to the front face ....
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Objectives
This product enhancing back bar display, was used to showcase the Kent brand alongside the leading vodka brands. The clear liquid allowed the light straight through and appeared to make the whole bottle glow. The cigarette packs were also illuminated....
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Entry Title Mira Magna Digital Shower Wall FSDU
Category 7. Home, Garden and Tobacco
Company Name
Client Company Name Mira Showers
Year Entered 2007
Target Environment
Plumbing Merchant Showrooms for both Key Accounts (e.g. the Wolseley Group) and the Independents
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Materials
Powder coated steel carcass10mm black acrylic facing panelInjection moulded interchangeable graphic lensesWhere specified, 4No T5 cool tubes to back light & 1No 12.4" VGA flat screen monitorOverall dims: Wall display 1095 h x 475 w x 85mm d. FSDU 200....
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Objectives
Objective:With Mira Showers most important product launch in 12 years, we were invited to join their Magna Digital Shower launch team from its inception.Mira's principle objective would be defining a new category of "Aspiration Showering", where all ....
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Entry Title Compact stand
Category 7. Home, Garden and Tobacco
Company Name
Client Company Name Tefal
Year Entered 2007
Target Environment
The units were placed in the leading department store, Debenhams, across the country.
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Materials
Centre console: Metal carcass incorporating shelf supports, powder coated 2 x part colour matched styrene vac forming (in the shape of a pan handle) Clear acrylic shelves gravity set into position onto shelf supports with stickers to each. Removable ....
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Objectives
Tefal are a world leader in non-stick cookware and a global brand of Groupe SEB, dedicated to understanding the customer's needs and bringing innovative solutions into our homes. Tefal also offer ingenious products to make cooking simpler and more re....
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Entry Title SNUS Display
Category 7. Home, Garden and Tobacco
Company Name
Client Company Name House of Prince
Year Entered 2007
Target Environment
Cafe, Bars and CTN's in Scandinavia.
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Materials
Unit was completely constructed from Injection Moulded components with full insulation.Special lighting electronics were used which sent out very low heat but were very bright.The unit has a refrigeration compartment set into the back that once conne....
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Objectives
House of Prince has been researching for a couple of years the SNUS market in Sweden and Scandinavia. The market was controlled by one manufacturer and House of Prince recognised an opportunity through their exisiting name to create a quality product....
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Entry Title BAT Kent Table Service
Category 7. Home, Garden and Tobacco
Company Name
Client Company Name British American Tobacco Switzerland SA
Year Entered 2007
Target Environment
Hotels restaurants and cafes (Nordic region).
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Materials
The outer casing is constructed in a series of vacuum formed trays, weighted and cemented together. The joining detail of the formings had to be precise to create the desired break line detail. A metallic silver spray was used to give a laptop style ....
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Objectives
This display case was designed to be presented by a hostess who would introduce the customer to the brand. The unit had to be premium, lightweight and durable but must clearly carry the Kent trapezium to reinforce this branding element of the product....
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Entry Title Parkerknoll modular display stand
Category 7. Home, Garden and Tobacco
Company Name Arken P-O-P Limited
Client Company Name Parker Knoll Ltd
Year Entered 2007
Target Environment
Independent Furniture Retailors & Department Stores.
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Materials
Aluminium extrusionMDF integral sections & base panelFabricated plastic poster holdersClear Poster carriersABS vacuum formed base cover
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Objectives
The client & product name Parker Knoll is a well established Lounge/Upholstery manufacturer & was looking to reinforce its brand identity in-store.In line with regional advertising in local newspapers, the client wanted to support their offering of h....
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Entry Title TOMY DIGITAL BABY MONITOR DISPLAY
Category 7. Home, Garden and Tobacco
Company Name Display Creatives Ltd
Client Company Name TOMY UK LTD
Year Entered 2007
Target Environment
New product launch into Mothercare Stores throughout the UK.
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Materials
The design progressed was a fabricated vacuum formed plinth, we replaced traditional HIPS with the more robust ABS for additional strength and longevity.The design incorporates a fabricated vacuum formed plinth onto which five secondary formings are ....
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Objectives
For over 80 years Tomy toys have delighted children and their parents around the world. The brand has become synonymous with quality, play value, and innovation. Tomy also produce the UK's favourite baby monitor brand.To support the launch of the new....
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Entry Title PHILIP MORRIS CASH MAT
Category 7. Home, Garden and Tobacco
Company Name Display Creatives Ltd
Client Company Name PHILIP MORRIS LTD
Year Entered 2007
Target Environment
Background: Philip Morris manufactures Marlboro Cigarettes; the Worlds number one cigarette brand. Understandably cigarette advertising is limited, legislation prevents all but a single A5 graphic panel per retail outlet, thirty percent of which must....
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Materials
Material:Body - Galvanised steel chassis. Brushed stainless steel visible areas, incorporating a clear powder coat lacquer.Lens - 4mm toughened glass.Delivery mechanism: four constant force springs.
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Objectives
Brief: Creating visibility for the Launch of a new brand of cigarette is therefore very challenging. Whilst the brief was limited by current advertising legislation, the objective was simple; Design an 'off-gantry' display that would create visibilit....
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Entry Title Q Pallet
Category 7. Home, Garden and Tobacco
Company Name Display Plan Limited
Client Company Name Black & Decker
Year Entered 2007
Target Environment
Large Multple and independent DIY stores.Installation is very simple, designed to be done either by a rep or by the store staff. The display has a small footprint and its compactness appeals to the retailers but it makes full use of height, going to ....
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Materials
The display is designed with flexibility and durability as its core characteristics. Steel wire /rod -ladder rack element is an effective way to attach a wide variety of hooks, prongs and shelves. The rungs of the ladder rack are strong, but also lig....
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Objectives
Black & Decker were looking for a display which can be used across a range of products, which would accommodate graphic panels, information panels, leaflets, an un-boxed demonstration product and stacked boxes of product. The brief included developin....
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Entry Title Dyson Global Instore Vision System
Category 7. Home, Garden and Tobacco
Company Name Dyson Limited
Client Company Name Dyson Ltd
Year Entered 2007
Target Environment
Primary:Electrical MultiplesOn a global scaleLarge in line runs in categoryGondola ends Out of category displaySecondary:Independent retailersSmall in line runFree standing displayTertiary:Trade showsBespoke in store displays
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Materials
The display is a modular design; central to this is a 'cradle' onto which shelving for displaying machines or signage for graphic communication can be added. The modular design allows the display to expand for a new model by simply adding an addition....
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Objectives
Store staff interviews, shopper tracking and live observations were conducted in the UK, US, Canada, Germany and France to develop the systems objectives. Initial prototypes were generated taking in to consideration compliance, NPD, safely, tools and....
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Entry Title Bosch ISIO
Category 7. Home, Garden and Tobacco
Company Name Kesslers International Limited
Client Company Name Bosch
Year Entered 2007
Target Environment
Retail Outlet from DIY to top end Garden Supplies
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Materials
Injection moulded trays and top mdf and metal frame, screen printed branding to sides and gloss laminate header
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Objectives
Over 5000 units delivered thorughout Europe.New high profile product launch - hedge trimmer and grass trimmer and grass trimmer using new lithium ion technology, developed in conjunction with Sony. Innovative product and packaging design required a m....
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Entry Title Hooks and Handles Bay
Category 7. Home, Garden and Tobacco
Company Name Kleerex Group (UK) Ltd
Client Company Name Homebase Ltd
Year Entered 2007
Target Environment
DIY Stores
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Materials
Main frame - fabricated in mild steel and powder coated doors manufactured in MDF with a wood laminate finish.
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Objectives
The objective of this project was to design, value engineer, manufacture and deliver within a tight deadline. The unit had to be both attractive and easy to use whilst displaying a large amount of handles and hooks of all shapes and sizes. The design....
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Entry Title Ideal Standard, Sales Support, Bathroom Modules
Category 7. Home, Garden and Tobacco
Company Name LMD Associates
Client Company Name Ideal Standard
Year Entered 2007
Target Environment
Bath-Ware Showrooms & Plumbing Outlets
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Materials
Foamex and printing, Malamine Faced MDF for cladding, Acrylic shelf tops, Metal shelf frame, Styrene injection moulded Plaques, Vinyl lettering and Metal adjustable levelling feet.
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Objectives
Display Integration:The brand is positioned within the market together with Ideal Standard web site imagesReaching Marketing Objectives:The concept has released the brand from a dominated trade attitude to display and into the arena of attractive str....
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