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TELECOMMUNICATIONS AND COMPUTERS - 2007

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Entry Title Sony C1 Product Display
Category 9. Telecommunications and Computers
Company Name
Client Company Name Sony UK Ltd
Year Entered 2007
Target Environment
High end consumer electronics such as Sony Centres, department stores and independents.
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Materials
The counter section of the unitA 10mm thick frosted acrylic base establishes a solid footprint for the counter part of this unit. On this goes a small hidden mild steel powder coated white product and back panel carrier. The product carrier is in 5mm....
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Objectives
With the launch of the 'C' series Sony Vaio laptops, the emphasis and theme of it and all the support material was placed on individuality and being able to express oneself; which colour laptop best expresses the person that you are?The range was ava....
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Entry Title N95 POS Toolkit
Category
Company Name
Client Company Name Nokia
Year Entered 2007
Target Environment
Telecommunication stores in the UK
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Materials
- Standee * 1,500 micron display board tower with fixing tabs.* At the top 3D rectangle with 4 trapezium sections.* 1,500 micron display board die cut- Illuminated window posters* 1m x 1m panel with inverter* 4m cable to inverter* 1 euro plug- In sto....
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Objectives
Marketing Strategy- Agency strategy for retail materials was to reflect the insight of the target audience in expressing the various facets of the N95 in a clear distinct and robust manor. Whilst reinforcing the above-the-line creative.- Extenuate an....
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Entry Title Handsfree & SatNav Display
Category 9. Telecommunications and Computers
Company Name
Client Company Name The Carphone Warehouse Ltd
Year Entered 2007
Target Environment
The entry's Target Retail Environment is:1. "High Street" Carphone Warehouse Stores2. "Out Of Town" Carphone Warehouse Stores with Car-Kit Installation Facilities3. "New Concept" premium Carphone Warehouse StoresBefore this project, CPW had no physic....
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Materials
Powder-coated sheet Metalwork sub-structureLazer-Cutting of "Category Lettering" to be back-illuminatedMatt-anodised aluminium sheet cladding rolled to a radiusVacuum-Formed black "leather effect" Pinseal styrene for Product Pods and End CapsOver-spr....
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Objectives
The Marketing Objectives for this project were as follows:1. To create a clearly defined AUTOMOTIVE Category within the CPW Retail Environment with a "contemporary and premium" aspiring theme.2. To provide LIVE DEMONSTRATION of an ever changing range....
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Entry Title Comet - life on the move displays
Category 9. Telecommunications and Computers
Company Name Arken P-O-P Limited
Client Company Name Comet
Year Entered 2007
Target Environment
COMET stores
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Materials
Sheet metal, slotted steel uprights, screen printed cnc'd frosted acrylic end panels. Glass doors attached to steel cabinets.Metal fabricated trolleys. MDF painted cabinets with glass doors.All units accommodating florescent tube illumination.Electro....
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Objectives
Comet created an area within their stores called 'Life on the Move'.It was a defined area which merchandised all portable technologies, including mobile phones, mp3 players, satellite navigation devices, digital cameras and portable DVD players. All ....
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Entry Title Z5 Column
Category 9. Telecommunications and Computers
Company Name Display Plan Limited
Client Company Name Samsung
Year Entered 2007
Target Environment
This display was installed into larger retail outlets DSGi (Currys), concessions within department stores, and smaller low key independent specialists.
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Materials
The materials are :Sheet steel tube and wire,Nylon expoxy powder coat with sparkle fleckgreen edged silicone and clear acrylic, 4 colour litho and 4 colour screen printed PVC interchangeable graphicsvinyl cut logo lettering.Snake eye security screwsS....
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Objectives
The main objective is to provide an interactive display that enables the customer to touch and feel the product. This enables the unique features of the player to be experienced by the customer. This unit was required to display and demonste the feat....
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Entry Title Sony Release your music tower
Category 9. Telecommunications and Computers
Company Name Kesslers International Limited
Client Company Name Sony....
Year Entered 2007
Target Environment
Sony Stores independant electrical retailers and department stores
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Materials
Laser cut acrylic injection moulded top and bottomMetal support stands and front metal grill
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Objectives
Release Your Music Tower unit brief was for premium eye-catching display/ clear Sony identity.New display developed to display new Sony Beta Walkman.Individual "pie" shaped displays that can be used independently or together in any formation.Deep blu....
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Entry Title Microsoft Vista Endcap
Category 9. Telecommunications and Computers
Company Name Momentum Worldwide
Client Company Name Microsoft
Year Entered 2007
Target Environment
Independent & Large format chain retailers within the general consumer electronics category, as well as specialist PC retailers and consumables dealers throughout Europe, The Middle East & Africa.
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Materials
Sheet Metal fabrication, Plastic Injection Moulding, Screen & Litho Printing, Acrylic Fabrication, Gel Badge Printing.
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Objectives
All of the materials developed for the Windows Vista retail launch explicitly followed the global brand identity and were based around the Windows Vista 'Aurora' effect which was prevalent in every piece of advertising and communication surrounding t....
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