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Entry Title |
Magnif'Eyes Mascara Launch |
Category |
10. Cosmetics - Temporary Display |
Company Name |
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Client Company Name |
Coty |
Year Entered |
2007 |
Target Environment
High Street - Boots, Superdrug and Independent ChemistsGrocery - Sainsbury, Tesco, Asda, Morrison's and Wilkinson's [More]
Materials
Materials used in production: Styrene Cardboard MDF Self adhesive fasson and PVCProcesses used in production: Vacuum forming Screenprinting Print finishing (varnish) CNC [More]
Objectives
The launch of Magnif'Eyes mascara targeted a wide audience of women who ranged from the ages of 15 to 39 who are independent and free-thinking. The brief stated that the: Applicator technology was to be heroed Focus was required on the product benefi.... [More]
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Entry Title |
Lancome Juicy Tubes FSU |
Category |
10. Cosmetics - Temporary Display |
Company Name |
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Client Company Name |
L Oreal (UK) Ltd |
Year Entered |
2007 |
Target Environment
Mid floor in the cosmetic areas of large department stores & major Boots stores. [More]
Materials
The unit is maid completely from acrylicHeat bent white gloss acrylic structure with clear acrylic graphic panels and product supports.The unit is butt jointed and glued for strength [More]
Objectives
This was a key launch for Lancome, their biggest campaign for 2007 and their juicy tube range of lip products. There has been a large magazine advertising programme to accompany the launch as well as up to 10 items of POP for instore presence.This un.... [More]
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