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COSMETICS - TEMPORARY DISPLAY - 2007

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Entry Title Magnif'Eyes Mascara Launch
Category 10. Cosmetics - Temporary Display
Company Name
Client Company Name Coty
Year Entered 2007
Target Environment
High Street - Boots, Superdrug and Independent ChemistsGrocery - Sainsbury, Tesco, Asda, Morrison's and Wilkinson's
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Materials
Materials used in production: Styrene Cardboard MDF Self adhesive fasson and PVCProcesses used in production: Vacuum forming Screenprinting Print finishing (varnish) CNC
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Objectives
The launch of Magnif'Eyes mascara targeted a wide audience of women who ranged from the ages of 15 to 39 who are independent and free-thinking. The brief stated that the: Applicator technology was to be heroed Focus was required on the product benefi....
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Entry Title Lancome Juicy Tubes FSU
Category 10. Cosmetics - Temporary Display
Company Name
Client Company Name L Oreal (UK) Ltd
Year Entered 2007
Target Environment
Mid floor in the cosmetic areas of large department stores & major Boots stores.
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Materials
The unit is maid completely from acrylicHeat bent white gloss acrylic structure with clear acrylic graphic panels and product supports.The unit is butt jointed and glued for strength
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Objectives
This was a key launch for Lancome, their biggest campaign for 2007 and their juicy tube range of lip products. There has been a large magazine advertising programme to accompany the launch as well as up to 10 items of POP for instore presence.This un....
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