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COSMETICS - PERMANENT DISPLAY - 2007

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Entry Title George Cosmetics Beauty Unit
Category
Company Name
Client Company Name ASDA (WALMART)
Year Entered 2007
Target Environment
ASDA Supermarkets
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Materials
The unit was made from 5ml/10ml black gloss foam PVC.Other materials involved:George Cosmetic FSDU - Fully Assembled 6 Vac Formed Trays - (each no. will be indicated on the reverse for reference 1,2,3 etc), SEL Holders applied1 Outer Shroud - 6 ancho....
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Objectives
This unit was designed to officially launch the promotion of George cosmetics in-store. Products had previously been featured but not given their own promotional space. The objectives of the unit were to make the brand stand on its own two feet among....
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Entry Title Max Factor Hatch II
Category 11. Cosmetics - Permanent Display
Company Name
Client Company Name Procter and Gamble
Year Entered 2007
Target Environment
The Max Factor Hatch II units were produced and shipped to Germany and Holland for distribution to retail and high-end stores.
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Materials
Metalwork Acrylic extrustion Injection mouldings Polyester vinyls Electrics Acrylics Print
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Objectives
Max Factor is known as "the make-up of make-up artists" and exudes glamour and beauty. It is a brand which, for generations, has been renowned for its cosmetic innovations and has created the most influential looks. Max Factor Hatch Unit was first pr....
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Entry Title NYC 1m European Gondola end Cosmetics Unit
Category
Company Name Arken P-O-P Limited
Client Company Name Del Labs (UK) Ltd
Year Entered 2007
Target Environment
Department Stores, Independent Chemist, Mass Retailers within the Health & Beauty Sector
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Materials
Injection moulding, Vacuum forming, plastic fabrication, timber work and screen printing.
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Objectives
The brief issued was to design a 1m unit which could be installed throughout Europe which was cost effective and adaptable display. This was to mirror the NYC brand image in the UK which has been successful over the last 3 Years.NYC currently existed....
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Entry Title Ruby & Millie
Category 11. Cosmetics - Permanent Display
Company Name Checkland Kindleysides
Client Company Name Boots the Chemist
Year Entered 2007
Target Environment
Target ConsumersRetailer:Sold solely through Boots.End Consumer:With a heritage based on make-up artistry, the brand is targeted primarily at female 'image enthusiasts' & 'cosmopolitans': with a stylish, fashionable mindset, they are demanding consum....
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Materials
COPY NOT CONFIRMEDMaterials used:Acrylic (PMMA), PETG, Mild Steel, Sprung Steel, ABS, Brushed Aluminium sheet, MDF, styrene, T5 tubes, electronic ballast and LCD integrated Mpeg media player and screen, American Cherry wood. Processes used:CNC sheet ....
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Objectives
BRIEFRuby & Millie was launched in 1998 and is sold exclusively through Boots. Our brief was to create two new merchandising formats which would reinvigorate the brand and reflect its core essence 'stylish expertise for everyday'. At the point of bri....
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Entry Title Revlon Ferrari Merchandising System
Category 11. Cosmetics - Permanent Display
Company Name Kesslers International Limited
Client Company Name Revlon
Year Entered 2007
Target Environment
Prestige Stores Uk & Europe Selling Revlon
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Materials
Wood frame; steel back; injection moulded product container; extruded shelves; LED lights; all elements produced and verified on the BLANK Eco Scheme, for max green recycling and efficiency.
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Objectives
The Revlon Ferrari merchandising system has been the single most successful launch of a new merchandising programme Revlon have had in the UK and Europe. The unit was developed in conjunction with the above the line advertising concept of "red carpet....
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