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DIGITAL NETWORK - 2007

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Entry Title Digital Signage Network
Category Digital Network
Company Name
Client Company Name Camelot Group PLC
Year Entered 2007
What was the overall purpose of the network?
Camelot's new digital screen network was launched in December 2006 to help retailers communicate with their players easily, effectively - and in line with evolving consumer demands for instantaneous information and quick, efficient service. The centrally-operated system also ensures consistent, up-to-date branding and messaging for National Lottery games, without any additional effort needed from the retailer. Camelot originally had a digital screen network of 400 screens, but after continuing investment in the digital medium, was able to expand the network by 870 screens to a total of 1,270 screens in December 2006. Rather than keeping the initial 400 screens, the decision was taken to replace these 400 screens with the newly designed screens.The network consists of screens sited in retail outlets with National Lottery terminals. It is the largest in-store media network in Europe and the largest lottery-dedicated network in the world. It has been designed to communicate accurate and t....
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Entry Title ASDA FM Live
Category Digital Network
Company Name
Client Company Name ASDA Stores Ltd
Year Entered 2007
What was the overall purpose of the network?
The overall purpose of the new ASDA FM Live digital point-of-sale radio network is to entertain, inform, educate and engage its listeners; providing a much more dynamic, flexible and interactive radio station for suppliers to advertise on; boosting revenues for the company and increasing sales of advertised products. So much more than just music, ASDA FM Live is an integral part of the in-store environment and corporate marketing mix.
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Entry Title Multimedia International Australia Network
Category Digital Network
Company Name Dynamax Technologies Limited
Client Company Name Multimedia International Services
Year Entered 2007
What was the overall purpose of the network?
The Community Channel was conceived as a new venture, bringing the model behind Multimedia International Service's (MIS) successful Subpostmaster TV network into the Australian market. An advertising-funded network installed in local sub-post offices, it was a joint venture between the MIS as a media owner / sales house and the National Federation of Sub-postmasters and designed to provide sub-postmasters with a valuable additional revenue stream.MIS's decision to expand into the Australian market involved the creation of a subsidiary company, Multimedia International Services Pty Ltd. Its efforts at tapping into opportunities in the Australian market soon identified interest among both sub-post offices and two other main sectors: convenience stores and waiting rooms in doctor's surgeries.The Australian post office network of around 4,5k outlets represents the largest physical network in the country. These are managed by the Australian Post Office and individuals operating the post off....
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Entry Title GAME Live! - Live instore gaming radio station
Category Digital Network
Company Name Immedia
Client Company Name GAME STORES GROUP LTD
Year Entered 2007
What was the overall purpose of the network?
Objectives- Improve in store atmosphere helping to support Game's brand perception objectives-Customer & staff engaging-Communicate the latest information and offers effectively and efficiently- Motivate store staff on a daily basis
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Entry Title Lloyds TSB RadioVision
Category Digital Network
Company Name Immedia
Client Company Name Lloyds TSB
Year Entered 2007
What was the overall purpose of the network?
ObjectivesTo install an integrated media platform to dovetail with the new store concept programme to update LTSB stores with formats that support personal and modern brand values - driving increased sales, customer satisfaction and staff engagement.
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