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| Entry Title |
Red Bull Air Race |
| Category |
3. Alcoholic and soft drinks |
| Company Name |
|
| Client Company Name |
Red Bull |
| Year Entered |
2008 |
Target Environment
GroceryConvenience storesCash & Carry
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Materials
Main camapign - cardboardVirtual pilot flight simulator - 3 digital screens , steel frame
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Objectives
Red Bull Air Race is a flying exhibition that celebrates life, competition, excitement and energy - all the things Red Bull stands for. The event was advertised and celebrated in-store with a range of POP designed to fit across the conveniece, grocer....
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| Entry Title |
Fanta Still Launch |
| Category |
3. Alcoholic and soft drinks |
| Company Name |
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| Client Company Name |
Coca- Cola Enterprises Ltd |
| Year Entered |
2008 |
Target Environment
The Fanta Still POP UP dump bin were placed in all the major retail grocery environments( Tesco, Sainsburys, Morrisons, Asda and Co-op). These ambient off fixture display units were strategically placed at gondola ends and at the front of the store n....
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Materials
EB Flute and 800mic polypropylene,Screen printed, Die cut to shape, glued and riveted together to form a robust and stable structure and shipped flat, packed in a mailer - the unit then Pops into shape in 30 seconds when it arrives in store. Excellan....
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Objectives
Emphasising the shape of the bottle which is unique to this product maximum standout and brand recognition , creating product awareness making a memorable shopping experience.
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| Entry Title |
Volvic 1 for 10 Dumpbin |
| Category |
3. Alcoholic and soft drinks |
| Company Name |
InContrast/STI Line |
| Client Company Name |
Danone Waters (UK & Ireland) Ltd |
| Year Entered |
2008 |
Target Environment
Independent retail, grocery and forecourts.
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Materials
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Objectives
case study:2008 sees the launch of the 1 for 10 campaign and a celebration of Danone's global commitment to water through partnership with World Vision and a pledge; - "For every 1 litre of Volvic Natural Mineral Water or Touch of Fruit sold in the U....
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| Entry Title |
Tropicana Hanging Display |
| Category |
3. Alcoholic and soft drinks |
| Company Name |
Kolorcraft Limited |
| Client Company Name |
Xerox |
| Year Entered |
2008 |
Target Environment
Supermarket
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Materials
Display BoardClear pvcScreen printDie cutHand assemblySent out fully made up
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Objectives
Tropicana HangerBackgroundTropicana were launching their new range of fruit smoothies using a design that showed two cartons and a montage of fresh fruit. The BriefOur brief was to adapt the design to create a two-sided, three dimensional hanger for ....
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| Entry Title |
Johnnie Walker Black F1 FSDU |
| Category |
3. Alcoholic and soft drinks |
| Company Name |
Mad About Design Limited |
| Client Company Name |
Diageo Scotland Ltd Trading as GTME |
| Year Entered |
2008 |
Target Environment
Travel Retail / AirsideUK, Europe, Middle East and Far East.
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Materials
This was the first time the Brand have commissioned a standalone FSDU to highlight the special edition bottles of Johnnie Walker Black. The brief contained many challenges; firstly to create a fixture which was visually linked to F1 car styling, with....
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Objectives
Diageo's premium Whiskey brand Johnnie Walker has a longstanding relationship with the Vodafone Mclaren Mercedes Formula 1 racing team. Inspired by this they create special edition bottles with season dated labels and high concept packaging. The desi....
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| Entry Title |
Hardy's Threshers FSDU |
| Category |
3. Alcoholic and soft drinks |
| Company Name |
Smurfit Kappa Display UK |
| Client Company Name |
Constellation Europe Ltd |
| Year Entered |
2008 |
Target Environment
The retail environment is multiple specialist retailers with the initial production being sited solely within Threshers.
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Materials
The unit is constructed from 2 identical side panel, these are joined together by a center board from which 6 shelves are hung, 3 each side. The front of the shelves are then locked to the front of the unit using plastic clips. Changable header cards....
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Objectives
Constellation are spending £12 million on an above the line campaign to reinvigorate the Hardy's wine brand. In support of this campaign CRP produced a 3 shelf bottle factice floor stand capable of twin sided shopping. The unit needed to be able to b....
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| Entry Title |
Nature is closer than you think - 7up |
| Category |
3. Alcoholic and soft drinks |
| Company Name |
TPI - The Printed Image |
| Client Company Name |
Britvic Ireland |
| Year Entered |
2008 |
Target Environment
Targeted Retail Environment - Grocery / SupermarketsCampaign rolled out to various Supermarkets across Republic of Ireland.End of Aisle Displays - featuring competition for the consumer - 5 Spa holidays to be won.
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Materials
End of Aisle Display packTop & Side panels - EB Flute - Full colour one side Screen printed - die cutHanging Peice Fido - EB Flute Screen printed, die cutShelf Strips - Full Colour Digitally printed - Folding Box BoardFloor Graphic - SA White Vinyl -....
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Objectives
Display linked well into TV ads Radio,Print, PR etcInitial order was 50 then client ordered a further 16 all where placed in a grocery outlet 100% placementSales resultsSupermarket - Ireland: uplift +29% vs LY in the first week of the promotion
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