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| Entry Title |
Thorntons Permanent FSDU |
| Category |
4. Grocery, General Merchandise Products and Snack Products - Permanent Display |
| Company Name |
Display Creatives Ltd |
| Client Company Name |
Thorntons Ltd |
| Year Entered |
2008 |
Target Environment
The target retail market is Supervalue and Dunnes Stores in Ireland and Independant Retailers in the UK. The unit was designed, prototyped and manufactured within four weeks and delivered in readiness for Mothers Day to showcase a full range of Thorn....
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Materials
The unit is constructed in powder coated steel, acrylic and display board graphic header. The shelf sides are designed to incorporate the "Thorntons Swirl" feature by stamping out the relevant shapes to enforce the Thorntons brand image. The unit is ....
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Objectives
There was 100% sales uplift as the unit was instrumental in Thorntons gaining placement into stores they were not currently ranged in.There was !00% Compliance.
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| Entry Title |
Morrison's Evening Snacking |
| Category |
4. Grocery, General Merchandise Products and Snack Products - Permanent Display |
| Company Name |
Display Plan Limited |
| Client Company Name |
Pepsico UK & Ireland |
| Year Entered |
2008 |
Target Environment
GroceryMorrisons estate - 375 stores.Main crisps and snacks aisle for the evening snacking sub category.
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Materials
Mild steel fabrication for main frame, arms and shelf fronts.Graphic panels constructed from high impact polystyrene.
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Objectives
Evening Snacking was the growth engine within the category but over recent months it had slowed down as the occasion and category lost some of its excitement. Our role as PepsiCo was to bring growth back with some exciting news and innovation. It was....
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| Entry Title |
Frozen Food Pusher Trial |
| Category |
4. Grocery, General Merchandise Products and Snack Products - Permanent Display |
| Company Name |
HL Display (UK) Ltd |
| Client Company Name |
Wm. Morrisons Supermarkets PLC |
| Year Entered |
2008 |
Target Environment
This specific entry is targeted at the frozen retail environment, specifically the upright freezers, although we have used this type of pusher system within the biscuits category previously.
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Materials
The whole project is made up of many different components which include dividers, freezer pushers and fixing strips. The Dividers are injection moulded and made from PET, the magnetic fixing strips have a magnetic strip base and an extruded PVC top p....
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Objectives
The frozen pusher system was designed to help increase sales of frozen products as well as assist in the merchandising and inventory of products within Frozen. This area is typically a very hostile environment to work in and have we have seen in the ....
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| Entry Title |
Esso Chiller and Cafe Project |
| Category |
4. Grocery, General Merchandise Products and Snack Products - Permanent Display |
| Company Name |
HL Display (UK) Ltd |
| Client Company Name |
Esso Petroleum Limted |
| Year Entered |
2008 |
Target Environment
Forecourt convenience retail environment
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Materials
The kit was made up of injection moulded PET dividers, a injection moulded polycarbonate "ladder and stairs" merchandising system, extruded PVC graphic holders, Heat bent live edge acrylic , red delicious hot signs and heat bent ABS steps.
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Objectives
We converted 10 project stores pre-christmas 2007 for Esso, to complete a category improvement to their chillers and cafe area.The clients goal was to improve the layout, provide back support for products at the front of the shelf, create an improved....
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| Entry Title |
Showcase FSDU |
| Category |
4. Grocery, General Merchandise Products and Snack Products - Permanent Display |
| Company Name |
HRG UK Limited |
| Client Company Name |
Mars UK Limited |
| Year Entered |
2008 |
Target Environment
Pet Specialist Stores.
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Materials
Metal Fabrication
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Objectives
The Showcase FSDUThe Brief:The brief was to provide a flexible, permanent POS unit that is simple to deliver and implement in store, is robust, is adaptable to NPD developments, is different and has stand out within a busy environment, creates a WOW ....
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| Entry Title |
Impulse Esso Snack Unit |
| Category |
4. Grocery, General Merchandise Products and Snack Products - Permanent Display |
| Company Name |
Kesslers International Limited |
| Client Company Name |
ExxonMobil House |
| Year Entered |
2008 |
Target Environment
Placed in Esso in their 'On the Run' stores.The targeted retail environment is Petrol forecourts.
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Materials
Wood Metal Injection moulded Fabrication Silk screen printing ExtrusionIncluded anti-knock bars at base
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Objectives
The unit design was completely modified from all previous designs, with distinctive labeling, clearer product categories and an increase in product load-up capacity. Results from 2007 - 2008 showed that stores featuring the new unit have outgrown tot....
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| Entry Title |
Kellogg's Snack FSDU |
| Category |
4. Grocery, General Merchandise Products and Snack Products - Permanent Display |
| Company Name |
Valley Printing Company Ltd |
| Client Company Name |
Kellogg Co of Great Britain |
| Year Entered |
2008 |
Target Environment
The stand was produced to launch Kellogg's cereal bars into the snacking sector of Woolworths. The aim was to bring the product off the shelf, to stimulate impulse buying and persuade the customer that Kellogg's cereal bars are a healthier option to ....
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Materials
Sheet steel middle, tube base, 5 x 3 piece injection moulded shelves with epos rail & 3mm hips base
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Objectives
The stand was developed for a specific campaign, the launch of the cereal bars in store. The branding on the stand, the Kellogg's red enables consumers to link the stand to the company, and the wrap around drives awareness and trial of the product. T....
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