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| Entry Title |
McCoys 3 tier |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
|
| Client Company Name |
United Biscuits |
| Year Entered |
2008 |
Target Environment
Convenience and Retail outlets
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Materials
Corrugated/Plastic
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Objectives
Include how well the display is integrated into an advertising programme or, lacking that, the brand's equity or position in the market In line with above the line marketing campaign involving Core McCoys TV this summer In situations where displays a....
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| Entry Title |
Thorntons Premium Collection 500g gift box 'The Art of Giving' |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
|
| Client Company Name |
Thorntons Plc |
| Year Entered |
2008 |
Target Environment
Target retail enviroment:The aim of the campaign was to communicate to all consumers that you can actually buy Thorntons in Tesco. SAS chose to run the campaign in 50 Tesco stores implementing 5000 TrolleyVisionTM graphics. The campaign objectives we....
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Materials
TrolleyVisionTM graphics are printed 4 colour process using UV resistant inks to keep maximum exposure to weather conditions printed on a 220mic matt white PVC material. This material is used because it is very thin like paper and is water and tear r....
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Objectives
Client brief:Thorntons' brief detailed the key objective as announcing the arrival of the new Thorntons 'Premium Collection' 500g gift box. The creative brief was to be simple, display a basic pack shot, and be inclusive of the 'art of giving' strapl....
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| Entry Title |
KIT KAT Senses Halo Counter Unit |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
InContrast/STI Line |
| Client Company Name |
Nestle UK Ltd |
| Year Entered |
2008 |
Target Environment
CTN, Small multiples High street.
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Materials
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Objectives
Describe how the entry achieved its marketing objectives overall:Objective: To create a counter top solution for the launch of KIT KAT Senses for field sales to implement in smaller stores to create awareness and drive penetration of the brand from l....
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| Entry Title |
Walkers Brit Trip Display |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
Kolorcraft Limited |
| Client Company Name |
Xerox |
| Year Entered |
2008 |
Target Environment
Supermarket
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Materials
Display BoardBox boardPVCScreen printLitho printDie cutHand assemblySent out fully made up
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Objectives
Walkers Brit Trips PromotionBackgroundWalkers Crisps ran a national advertising campaign offering discounts on various national holiday breaks, encouraging customers to buy Walkers Crisps and save the discounts at the participating locations.Objectiv....
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| Entry Title |
Walkers Tombola Display |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
Kolorcraft Limited |
| Client Company Name |
Xerox |
| Year Entered |
2008 |
Target Environment
Supermarket
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Materials
Display BoardBoxboardClear PVCScreen printDigitalDie cuthand assemblySent out fully made up
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Objectives
Walkers 100% British 'Tombola Draw' promotionBackgroundWalkers Crisps ran a national advertising campaign encouraging customers to buy multipack crisps and win a Mini Cooper car or around 500 other prizes.ObjectivesTo reinforce the national advertisi....
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| Entry Title |
Snickers Mr T Display |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
Kolorcraft Limited |
| Client Company Name |
Xerox |
| Year Entered |
2008 |
Target Environment
Supermarket
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Materials
Display BoardScreen printDie cutVacuum formSent out fully made up
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Objectives
Snickers Mr T PromotionBackgroundSnickers had been running a TV ad campaign Get Some Nuts featuring Mr T, star of the 80s TV show, The A Team. This included a prize promotion - an action adventure break in association with the company Red Letter Days....
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| Entry Title |
Rowentrees 25% Fruit FSDU |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
Print and Display T/A P+D |
| Client Company Name |
Nestle |
| Year Entered |
2008 |
Target Environment
Target Environment:FMCG's and TSN's.
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Materials
6 - Materials and Production Processes.Main Body - E/B Flute corrugated board printed 4 colour process die cut to shape and glued.Header & Octananol Shelves - E Flue corrugated board printed 4 colour process die cut to shape and glued.
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Objectives
- Consumer Goal:Main objective is for consumers to identify and create awareness of our Rowntrees brand in store through innovative visual displays. 2 - Activity Goal:Gain an increase in sales from promotional uplift from the Go Free Promotion as a r....
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| Entry Title |
Kit Kat Senses New Produch Launch |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
SCA Hygiene Products UK Limited |
| Client Company Name |
Nestle UK |
| Year Entered |
2008 |
Target Environment
The brief from Nestle on their 2008 Kit Kat Senses Campaign was to target three Retail environments and offer POS solutions across these formats. Convenience Sector Cash and Carry Superstore Aisle and Foyer
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Materials
"Creativity on prefilled units is always a challenge and the design brief from Nestle on their latest multi million pound product launch "Senses" was no exception. The successful designs were developed by working closely with Nestle's packaging techn....
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Objectives
Nestle reported good compliance across the range prefilled units with clear identification back of store and a strong brand identity always increases compliance.
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| Entry Title |
Kelloggs FruitaBu 6compartment FSDU |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
Simpson Group |
| Client Company Name |
Kelloggs UK |
| Year Entered |
2008 |
Target Environment
Kellogg's ambitious aim with FruitaBu is to launch not just a new product but a brand new category. The initial retail channels chosen to start this campaign were the multiple grocer channel, and the convenience and forecourt channel, with a few spec....
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Materials
Construction - Kellogg's appreciate that the design and assembly is more intricate than standard FSDU's because they feel that the end product warrants this. Both companies worked closely and carried out trials of building the units and creating easy....
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Objectives
Brand equityFruitaBu needed to achieve the potentially difficult balance of launching as a fun and vibrant product whilst also clearly demonstrating its functional benefits, and the clear link with natural fruit. Clear branding was obviously absolute....
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| Entry Title |
Pringles Rice Infusions Hanger |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
Smurfit Kappa Display UK |
| Client Company Name |
Procter and Gamble UK Ltd |
| Year Entered |
2008 |
Target Environment
The entry's targeted retail enviroment was the Impluse grocery sector.
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Materials
The unit is pre-packed and suppied into store with an assortment of fixtures, this allows the unit to be easily hung wherever it's required.The unit is Manufactured from one sheet of 1200um Black polypropylene. This material makes the the unit stong ....
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Objectives
The Pringles Rice launch was the No1 in large sharing snacks. It was the biggest NPD launch in the last 12 months in all snacks.After 3 months from launch it had generated volume sales worth £8 million, with 3 million housholds having tried it. After....
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| Entry Title |
Niquitin Beast Pharmacy Window Display |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
TPI - The Printed Image |
| Client Company Name |
GlaxoSmithKline |
| Year Entered |
2008 |
Target Environment
The targeted retail environment is Pharmacy windows through the Republic of Ireland and Northern Ireland.The objective was to own pharmacy windows in January 2008 and to carry the Beast theme through from the window to the counter in store
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Materials
All items were screen printed on eb flute.The totems included feet which were produced out of 3mm pvc.Also included in the kit were red flashing led lights with a three month battery power ( see visual attached)
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Objectives
Sales increased by 4% in January 2008 when compared to January 2007No, of displays ordered = 1200No. of displays placed = 110592% placement
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| Entry Title |
Pedigree Apotion Drive-Help us help them |
| Category |
5. Grocery, General Merchandise Products and Snack Products - Temporary Display |
| Company Name |
Visualise |
| Client Company Name |
Mars Ireland |
| Year Entered |
2008 |
Target Environment
The POPAds targeted environment is normally two-fold. First, as the shopper enters the outlet, a row of trolleys carrying identical adverts on the handles is very visible and creates an impact. Secondly, the POPAd is very visible to the shopper for t....
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Materials
The small poster placed in the POPAd was made 73mm*185mm, paper 150gm. The larger front panel was made of corriboard, 5mm in thickness and measured approx. 12in*12in. This was attached to the front of the trolley using cable ties.
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Objectives
The following (in answer to the first 3 points) is provided by Conor Looney, Brand Manager Ireland, Pedigree Chum:"This trolley campaign featured the Pedigree Adoption drive's hero dog-"Max"- plus the "Help us help dogs" line, both of these featured ....
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