Cosmetics - Permanent Display

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Entry Title Superdrug Hatch II - Max Factor
Category 11. Cosmetics - Permanent Display
Company Name
Client Company Name Procter & Gamble
Year Entered 2008
Target Environment
Superdrug
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Materials
Materials Used:Mild SteelCast AcrylicAcrylic ExtrusionCrystal Styrene MouldingsPolycarbonate MouldingsPETGT5 TubesElectronic ballastDuratranGlass mirrorProcesses Used:Litho printingHeat bendingLaser cuttingDiamond PolishingSilk ScreeningSheet metal f....
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Objectives
The Max Factor Brand Manager provided the following feedback " the transformation of the Superdrug units has allowed a complete refresh of our equity, with the incorporation of: i) dramatic large new visuals to give greater 'stop' of the consumer: ii....
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Entry Title New York Colour ( NYC) Cosmetic Update Project
Category 11. Cosmetics - Permanent Display
Company Name Arken P-O-P Limited
Client Company Name Del Labratories Ltd
Year Entered 2008
Target Environment
The project rolled out exclusively in Superdrug stores.
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Materials

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Objectives

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Entry Title Lancôme Mascara Tower
Category 11. Cosmetics - Permanent Display
Company Name HL Display (UK) Ltd
Client Company Name L'Oreal (Lancôme)
Year Entered 2008
Target Environment
On counter in the cosmetics area of John Lewis, House of Fraser, Debenhams, Boots and independent chemists and cosmetics stores.
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Materials
MaterialsManufactured in acrylicProcesses usedFabricated silver and clear acrylic construction with screen printed mirror acrylic header.
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Objectives
BriefLancôme is the number 1 brand worldwide in the luxury mascara market. To maintain their position against stiff opposition, it is imperative that they are able to sustain and differentiate their mascaras from the competitors' by fully capitalisin....
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