Hair Products and Fragrances

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Entry Title TWISTED SISTA
Category 12. Hair Products and Fragrances
Company Name
Client Company Name URBAN THERAPY PRODUCTS LIMITED
Year Entered 2008
Target Environment
Superdrug stores.
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Materials
PlasticCardPrint
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Objectives
Pure Point of Purchase Limited, was appointed by Urban Therapy to assist in their requirements for an in-store promotional display. The brief was to create a display to highlight the new band Twisted Sista. The unit was to actively promote the youthf....
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Entry Title Valentino Rock & Rose FSDU
Category 12. Hair Products and Fragrances
Company Name
Client Company Name Procter & Gamble
Year Entered 2008
Target Environment
Debenhams
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Materials
MDF spray paintedBlack acrylic with foil blocked logosVaccum formed styrene panels Powder coated metalwork sub structure frame
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Objectives
The main objective was to promote Rock n Rose as a launch whilst providing showstopping presence in store, using elements of brand equity.The creation of the floor furniture drew from the boudoir feel contained within the above the line imagery of su....
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Entry Title Davidoff Adventure Counter Top & Apron
Category 12. Hair Products and Fragrances
Company Name
Client Company Name Coty Prestige
Year Entered 2008
Target Environment
Boots
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Materials
Vacuum formed styreneArtificial grassReal wood logsCardboard
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Objectives
The promotional execution drew heavy influence from textures contained within the above the line imagery and extracts from the TV series.The display was designed to form a progressive backdrop to the carefully designed product packaging. The idea bei....
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Entry Title Cacharel Mother's Day FSDU
Category 12. Hair Products and Fragrances
Company Name HL Display (UK) Ltd
Client Company Name L'Oreal (Luxury Products)
Year Entered 2008
Target Environment
Mid floor in the cosmetics area of John Lewis, House of Fraser, Debenhams and large Boots stores
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Materials
MaterialsManufactured in steel and acrylicProcesses usedPowder coated steel construction with vinyl cut logos and lettering. Base incorporates screen printed clear acrylic panels.
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Objectives
BriefTo develop and manufacture an eye-catching floor standing display to promote and merchandise two different Cacharel fragrances for a Mother's Day promotion. Units were required to display a free promotional bag in such a way as to have the handl....
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Entry Title Cacharel Mother's Day Counter standing Unit
Category 12. Hair Products and Fragrances
Company Name HL Display (UK) Ltd
Client Company Name L'Oreal (Luxury Products)
Year Entered 2008
Target Environment
On counter in the cosmetics area of John Lewis, House of Fraser, Debenhams, Boots and independent chemists and cosmetics stores.
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Materials
MaterialsManufactured in steel with optional printed display board skirt Processes usedPowder coated steel construction with vinyl cut logos and lettering. Powder coated and screen printed steel base.
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Objectives
BriefTo develop and manufacture a counter standing display to complement a floor standing unit. The unit needed to promote and merchandise Cacharel fragrances for a Mother's Day promotion. Units were required to display a free promotional bag and two....
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Entry Title Armani Diamonds
Category 12. Hair Products and Fragrances
Company Name Kesslers International Limited
Client Company Name Armani Diamonds
Year Entered 2008
Target Environment
In multiple stores e.g. Boots; department stores; prestige pharmacy outlets.
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Materials
High gloss black styrene Clear fabricated acrylic Mirror styrene Wood Basic up mirror Injection moulding
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Objectives
The launch of Emporio Armani Diamonds, with Beyonce as the star endorsement, has been an enormous success for L'Oreal.Launch expectations exceeded their original estimates, and the bottom line contribution of the brand both at Christmas and first qua....
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Entry Title Head & Shoulders In-store semi-permanent display
Category 12. Hair Products and Fragrances
Company Name Saatchi & Saatchi X
Client Company Name Procter & Gamble International Operations SA
Year Entered 2008
Target Environment
The in-store tool design is to feature in supermarkets, high frequency stores, and drug-store. The displays were designed to be flexible in terms of materials, manufacturing, stocking and implementation to suit local requirements - from the smallest ....
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Materials
The specifications detailed below are one of several flexible versions of the unit made.Drawing its inspiration from the sleek bottle this inviting display clearly segments the full boutique offering, and builds H&S equity by using the eye-catching s....
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Objectives
Background:Head & Shoulders' mission is to help people live their lives uninhibited by scalp issues and ultimately, feel freedom to be themselves. In 2007 Head & Shoulders hit the market with a major global brand restage in accordance with this missi....
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