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Skincare, Health and Beauty - Temporary Display

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Entry Title FLORENTYNA
Category 14. Skincare, Health and Beauty - Temporary Display
Company Name
Client Company Name MARKS AND SPENCER PLC
Year Entered 2008
Target Environment
Beauty department in M&S stores.
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Materials
PlasticCardPrint
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Objectives
Pure Point of Purchase Limited, was appointed by Marks and Spencer to assist in their requirements for an in-store promotional display. The brief was to create a promotional tray that highlighted the four core products of the Florentyna range. The te....
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Entry Title Nivea Oxygen Launch
Category 14. Skincare, Health and Beauty - Temporary Display
Company Name
Client Company Name Beiersdorf UK Ltd
Year Entered 2008
Target Environment
Boots
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Materials
FSDU:MDF baseInner tube was reverse printed styrolux with a lustre to match to packPETG wrap - litho printedMirror styreneWe also produced cubes, hanging banners, factices, posters and shelf toblerones to support the launch.
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Objectives
The FSDU took strong cues from the ATL execution (oxygen bubbles, visual, and strap line) and brought the energy of the brand in store. Such was the strength and creativity of the execution that it helped re-positioned Nivea from a tradition and safe....
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Entry Title Oralmedic CTU
Category 14. Skincare, Health and Beauty - Temporary Display
Company Name Display Creatives Ltd
Client Company Name Ceuta Healthcare Ltd
Year Entered 2008
Target Environment
The target retail market was ABC1 users of Bonjela in Independant Pharmacies. This is a NEW product with a £5.99 price point but only requires two applications. The unit needed to hold product, leaflets and an info panel for store staff and convey th....
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Materials
The unit is constructed entirely from white HIPS and using a series of clever bends there are no other fixings so it was delivered as a one piece unit. The graphics are die cut vinyl and the shape of the sides of the unit mirror the image from the pa....
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Objectives
This was a very new product to the market which was supported heavily with TV and printed media advertising. The budget for the unit was under £10 each and this was achieved by the clever design and fabricating process.Production run was 1500 units a....
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Entry Title Gillette Fusion Stealth
Category 14. Skincare, Health and Beauty - Temporary Display
Company Name InContrast/STI Line
Client Company Name Procter &Gamble
Year Entered 2008
Target Environment
General distribution through all multiples, grocers and pharmacy.
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Materials

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Objectives
BackgroundP&G's Gillette Fusion Stealth launch focused on delivering new product news and expanding consumer appeal with the new Fusion Power Stealth razor. The display programme was to accompany the advertising, online campaign, consumer promotions ....
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Entry Title Pampers Tower
Category 14. Skincare, Health and Beauty - Temporary Display
Company Name InContrast/STI Line
Client Company Name Procter &Gamble
Year Entered 2008
Target Environment
Tesco Superstores
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Materials

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Objectives
Background:The Pampers Tower was part of the 14 day Tesco Baby Fair - an event to offer mums great deals on a whole range of baby products from nappies, to clothes and hardware. The buyer wanted something different as part of the fair, instead of sim....
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Entry Title OLAY Total Effects Touch of Sunshine
Category 14. Skincare, Health and Beauty - Temporary Display
Company Name InContrast/STI Line
Client Company Name Procter & Gamble
Year Entered 2008
Target Environment

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Materials

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Objectives
BackgroundTotal Effects Sunshine Brand extension of Olay's anti-ageing range Total Effects. It is the first anti-ageing moisturiser with tanning ingredients designed to give a natural sun kissed glow. Total Effects Sunshine is designed to make consum....
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Entry Title Vicks Big Bang
Category 14. Skincare, Health and Beauty - Temporary Display
Company Name InContrast/STI Line
Client Company Name Procter & Gamble
Year Entered 2008
Target Environment
The Vicks POS was developed for all retailers to provide a holistic brand equity through-out and Vicks Semi-Perm Pharmacy Channel FSDU specifically designed for independent pharmacies within the target retail environments.
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Materials

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Objectives
Vicks successfully launched Big Bang in FY 07/08. This entailed launching into the two segments the brand didn't currently play in (Cough and Cold & Flu) and re-launching in the two segments it did (Cold Defence and Decongestion) behind new visual id....
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Entry Title Roc Retin Ox Illuminator Point of Sale
Category 14. Skincare, Health and Beauty - Temporary Display
Company Name Print and Display T/A P+D
Client Company Name Rain Communications
Year Entered 2008
Target Environment
Targeted Retail EnvironmentChemists,Pharmacies and multiples
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Materials
Materials Used in Production3D Centerpiece & Hanging Mobiles - 1750 micron Display Board, Glue, Springs and Buttons - 4 Colour Process Screen Print with UV Gloss & Line Colour for Roc Blue pantone match, die cut to shape and punched.Wobblers & Shelf ....
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Objectives
Client Brief:To create a visually impactful campaign for the Roc Retin Ox illuminator Range to create Brand awareness and recognition complemented by promotion at point of sale. Product Insight: Foundations are great to unify and illuminate the compl....
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Entry Title Vaseline Intensive Rescue Display
Category 14. Skincare, Health and Beauty - Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever UK Ltd
Year Entered 2008
Target Environment
A wide format of pharmacy retail stores. Most with extremely limited space a tough decision to make on both product listing and POS placement.
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Materials
High Impact Polystyrene (flood coated and vacuum formed for main tray)fasson self adhesive graphics (applied to front of main tray)2000 micron litho printed header card die cut to shape (packed loose with main tray)150k/150t corrugated card for outer....
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Objectives
Our brief was for a cost effective POS solution to gain listings and deliver a strong market share within the Therapeutic sector. To drive distribution providing information and support to create new product awareness and encourage trial amongst the ....
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