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| Entry Title |
Uplifting sports footwear |
| Category |
Digital Network |
| Company Name |
|
| Client Company Name |
Stadium (Sweden) |
| Year Entered |
2008 |
What was the overall purpose of the network?
In Store CRM - To engage Stadium's customers through an interactive guided buying process that provides Stadium with detailed insights and knowledge of their customers sports footwear purchase decisions, utilisation, demographics, behavioural and journey decisions.
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| Entry Title |
Digital 6-Sheet Retail Advertising |
| Category |
Digital Network |
| Company Name |
iblink |
| Client Company Name |
Titan Outdoor |
| Year Entered |
2008 |
What was the overall purpose of the network?
Titan Outdoor approached iblink in June 2007 to develop a digital 6-sheet advertising display and network. The 6-sheet is the most common advertising format in Titans estate with over 9,000 presently installed. There were 4 primary purposes for the development of a digital network for Titan. These were:a) To drive increased revenue streams from an existing portfolio of 6 sheet locationsb) To streamline delivery of advertising contentc) To develop a premium media-offering, delivering higher margins for Titan and greater impact and stand-out for brandsc) To provide a platform for other new technologies such as Bluetooth, to further enhance the proposition to the advertiser
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| Entry Title |
Virign Holidays Retail concession |
| Category |
Digital Network |
| Company Name |
Office Twelve |
| Client Company Name |
Virgin Holidays |
| Year Entered |
2008 |
What was the overall purpose of the network?
With the breadth of deployment both in terms of geographical location and number of sites, any system that was designed needed to be cost effective, managed remotely and quick to build, configure and deploy. The system needed to be flexible in its design to meet the dynamic market associated with Virgin Holidays and easily expandable so that new features & offerings could be easily added as the service and requirements of the business evolved. The network that was implemented achieved these objectives.
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| Entry Title |
DecisionVision |
| Category |
Digital Network |
| Company Name |
Point Four - DecisionVision |
| Client Company Name |
Point Four - DecisionVision Ltd |
| Year Entered |
2008 |
What was the overall purpose of the network?
To deliver marketing messages and brand awareness campaigns to consumers within convenience stores, newsagents, off licences and petrol forecourts, we offer the advertiser sales data for their products via our EPoS and data collection systems. DecisionVision achieves this by engaging and interacting with the audience, directly influencing decisions at the point of purchase and recording data at the point of sale. DecisionVision offers advertisers the '4 R's': The Right message, to the Right Person, in the Right Place, at the Right Time. We gain direct feedback on sales trends via the in-store EPoS system.
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