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TRAVEL, AUTOMOTIVE, LEISURE AND ENTERTAINMENT

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Entry Title The Kwik Fit Shock Absorber Counter Display Unit
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name
Client Company Name Kwik Fit
Year Entered 2009
Target Environment
This Counter Display Unit (CDU) was designed and manufactured to be placed on the customer service counter within all Kwik Fit centres across the UK.
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Materials
Main Unit - E-Flute corrugated boardFront Panel - 1250 mic display boardCar and Wheels - 500 mic display boardSpeed Bump - 250 mic box boardMotor, Timer and Battery Pack
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Objectives
The campaign was targeted at all Kwik Fit customers and was designed to raise awareness of the potential dangers of worn shock absorbers and the consequence this could have on road safety, particularly in relation to stopping distances.This unit was ....
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Entry Title National Lottery Ireland Re-brand
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name
Client Company Name National Lottery Company
Year Entered 2009
Target Environment
The targeted retail environment is all stores in Ireland who are National Lottery agents - multiples, forecourts, C Stores & symbols, post office, independent retailers. In 2008 The National Lottery re-branded after 20 years of operation in Ireland.W....
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Materials
Playstand: Custom Made co-extruded 3mm ABS acrylic, epoxy powder coated metal, Anti-glare PETG, Injection Moulded PETG, High impact acrylic, Epoxy resin stars, Concrete base for weight support.Terminal Surround & Quick Pick Surround: Custom made 3 - ....
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Objectives
As part of this project they required newly branded kit for all of their accredited agents.Kleerex won this European wide "Kit of parts tender" which involved the design, manufacture and installation of new terminal surrounds and playstations in over....
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Entry Title Satellite navigation automotive display
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Arken P-O-P Limited
Client Company Name Garmin
Year Entered 2009
Target Environment
Garmin required a flexible freestanding unit that could display live and dummy navigation handsets within and automotive showrooms and automotive accessory retailers
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Materials
The Garmin FSU's simple clean design utilises a minimum number of components, with inbuilt fittings allowing for quick construction, updateable graphics, and a secure live product display area.The materials of the Garmin FSU consisted on the followin....
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Objectives
The display needed to allow access to the product for live demo whilst remaining secure to prevent shopfitting. It also had to provide product information and reflect the brand values.We were asked to consider how new product and graphic updates coul....
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Entry Title Volvo Cars UK C70 Ice White Totem
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Augustus Martin Limited
Client Company Name Williams Lea/ Volvo Car UK Ltd
Year Entered 2009
Target Environment
Volvo Franchised Dealer Showrooms
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Materials
The unit was made by traditionally litho printing onto 200gsm, screen interlocking matt and gloss U.V varnishes were then over printed on to the image to make the cars stand out to great effect. The print was then mounted to display board, die cut to....
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Objectives
The objective of the campaign was to promote the limited special edition 'Volvo C70 Ice White' coupe-convertible model. Part of a multi-platform promotion, including a national press advertising and a DM campaign, the totems were designed to stand in....
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Entry Title HL Display is just the ticket for Currys
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name HL Display (UK) Ltd
Client Company Name DSGi Retail Ltd
Year Entered 2009
Target Environment
HL Display's Click system shelf edge stripping and freestanding acrylic pricing acrylics were installed specifically into DSGi's Currys stores around the UK. It went into 514 stores in total.
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Materials
Extruded lead free PVC Datastrip with double sided tape attached. CNC routed, heat bent, flame polished and sometimes glued acrylic used for all the acrylic products.
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Objectives
HL Display has worked with electrical retailer Currys for five years and provides its in store acrylics. The company wished to replace its existing format pricing ticket with a larger version, incorporating additional product information, resulting i....
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Entry Title Inflating Profits for Honeywell
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name HL Display (UK) Ltd
Client Company Name Honeywell Consumer Products Group
Year Entered 2009
Target Environment
HL Display's shelf trays for Honeywell Consumer Products' Tyreweld range were specifically for use within Halfords stores nationwide. The product is targeted at motorists looking for a short-term solution to punctured, deflated tyres.
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Materials
CNC routed acrylic then heat bent and glued. Screenprinted before being heat bent.
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Objectives
Honeywell Consumer Products wished to drive sales of its Tyreweld product range in Halfords. Honeywell had three main objectives for the project. Firstly the company wished to use the introduction of the new POP design to launch a new 500ml pack size....
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Entry Title Sony Rolly
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Kesslers International Limited
Client Company Name Sony Marketing Europe
Year Entered 2009
Target Environment
Communications and Electronics/ Music Specialists
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Materials
Steel/ PET-G/ Acrylic
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Objectives
Fun and technically highly sophisticated. Sony Rolly is a new dimension in MP3 players. It fuses sound and motion, dancing to the music with multicoloured lights flashing in time.The display reflects the form of the product and incorporates colour fa....
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Entry Title Terminator Salvation - Global Cinema Display
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name Lick Creative & MPD - part of The Delta Group
Client Company Name Sony Pictures Releasing
Year Entered 2009
Target Environment
CINEMA FOYERS
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Materials
Constructed from a ply shell covered with toughened formica panels with aluminium extrusions. Windows are cut from toughened polycarbonate. Interior is manufactured using industrial scrap and Low voltage lighting. A full spec and drawings can be supp....
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Objectives
1. How the entry achieved its marketing objectives overall: The aim of the project was to create interest and excitement around key premiere's of the final Terminator film. The specially manufactured flight cases were designed from scratch to house c....
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Entry Title Millets Tent Bay
Category 1. Travel, Automotive, Leisure and Entertainment
Company Name The Delta Group
Client Company Name Blacks Leisure Group plc
Year Entered 2009
Target Environment
Millets and Blacks retail stores
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Materials
Drilled foamex backboard with tabbed PVC cards and price inserts
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Objectives
2.How the entry achieved its marketing objectives overall: Displays are used in stores to communicate the available tent product range. The units need to be updatable to reflect stock availability and price changes. The previous display unit was manu....
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