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SPORTS, TOYS AND ACCESSORIES

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Entry Title Plantronics Powerwing Headphone Display
Category 2. Sports, Toys and Accessories
Company Name Arken P-O-P Limited
Client Company Name Plantronics
Year Entered 2009
Target Environment
The unit was rolled out across Europe to specialist independent gaming stores and top tier multiple retail outlets.
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Materials
Sheet metal was used for the main body of the display due to its combination of strength and longevity.Two vacuum formings. The larger forming created a halo for the product. The screen surrounds, covered the DVD player and screen, preventing unautho....
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Objectives
Plantronics, Inc. introduced the first lightweight communications headset in 1962 and is today the world's leading designer, manufacturer and marketer of lightweight communications headset products.Plantronics offers mobile headsets to address the co....
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Entry Title My Blue Nose Friends Anamatronic Launch Podium
Category 2. Sports, Toys and Accessories
Company Name Carte Blanche Greetings Limited
Client Company Name Carte Blanche Greetings Ltd
Year Entered 2009
Target Environment
This unit was developed exclusively for Clinton Cards to create in-store theatre and countdown initially during a one month teaser campaign and then to further support the launch of product in-store. 100 pieces were developed to sit in Clintons top 1....
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Materials
This is the first time the bear has been brought to life by movement, a big step in this little characters life. The movement involved him looking from side to side to lovingly admire his friends, who were nestled in his arms, whilst also looking up ....
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Objectives
This piece was the keystone of a teaser campaign which was released one month before the launch of this completely new brand and product concept.This part of the teaser campaign was exclusive the Clintons Cards and thus strengthened the already stron....
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Entry Title My Blue Nose Friends FSDU
Category 2. Sports, Toys and Accessories
Company Name Carte Blanche Greetings Limited
Client Company Name Carte Blanche Greetings Ltd
Year Entered 2009
Target Environment
For the launch of a new brand, the My Blue Nose Friends FSDU was developed to provide a retailing and merchandising solution for our customer base across all geographic territories, in excess of 2,000 retailers worldwide. It needed to have the flexib....
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Materials
E flute, EB flute and Display board. Polyprop pockets.PrintMain Unit, Header SupportScreen 1 colourEB - 185KG / 175KWPrintShelves and Base panelScreen 1 colourEB - 185KG / 175KWPrintSide CladdingLitho - 4 colours + Machine SealerE - 175KW / 200TTPrin....
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Objectives
IntroductionThe FSDU was the cornerstone to the launch platform for a completely new brand and product concept called My Blue Nose Friends. This collectable range was to be launched with 6 characters. Following this every two months 4 further charact....
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Entry Title Top Flite Ball Open Dump Bin
Category 2. Sports, Toys and Accessories
Company Name HRG UK Limited
Client Company Name Callaway Golf Europe Ltd
Year Entered 2009
Target Environment
Golf Retailers and Pro Shops across EMEA
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Materials
Materials- The base is vac-formed ABS with die-cut grass applied to the visible face.- The main cone is clear 900micron anti-glare PVC, screenprinted both sides and die-cut.- The internal support is die-cut corrugated card.Construction- The cone is h....
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Objectives
BriefHRG were asked to create a free standing display to site in Golf retailers to display single Top flite golfballs. The aim of the brief was to design an eye-catching branded display in a busy environment maximising stock loading within a small fo....
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Entry Title Callaway Shoe Wall Display
Category 2. Sports, Toys and Accessories
Company Name HRG UK Limited
Client Company Name Callaway Golf Europe Ltd
Year Entered 2009
Target Environment
Golf retailers and Golf pro-shops across Europe, Middle East and Africa.
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Materials
Materials- CNC routed clear and black acrylic- Purpose made sheet steel studded slat wall fitting - powder coated complete with wing nut fittings for ease of assembly- HIPS (high impact polystyrene) vacuum formed header in black with integral shoe bo....
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Objectives
BriefHRG were asked to create a slim line wall display for a select range of top-sellers in the Callaway golf shoe range. Previous shoe displays were single shelf units which only had the ability to display just one shoe which gave very little brandi....
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Entry Title Nike Women 'Here I am'' Campaign FALL 08
Category 2. Sports, Toys and Accessories
Company Name Office Twelve
Client Company Name Nike UK
Year Entered 2009
Target Environment
As part of the European campaign, the UK POP elements positioned within UK High Street sports retailers: Sports Direct, JJB Sports, Fitness First, Champion Sports, JD sports. The displays were positioned within key areas on shelf, floor units and wit....
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Materials
Display cubes:- A material which matched a resin cast finish. The material was an Injection moulded High Impact Styrene combined with aluminium flakes and integral dowels which allowed the components to clip together.By strategic engineering Office T....
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Objectives
As part of a pan-European marketing campaign called Here I Am. The idea was to put across the benefits of sport to women and to get more ladies involved in sport.The campaign is fronted by athletes from Paula Radcliffe to footballer Lianne Sanders, h....
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Entry Title Nike Women Entrance Table
Category 2. Sports, Toys and Accessories
Company Name Office Twelve
Client Company Name Nike UK
Year Entered 2009
Target Environment
As part of the extension to further promote and encourage young women into sport, Nike wanted to explore creating a statement piece in store which promoted key product, provided a strong brand statement and presetned a one stop shop for training appa....
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Materials
Powdercaoted steel constructionToughened glass shelvesMagnetic lithoprinted or screenprinted graphicsThe structure developed is minimal therfore creating a very cost efective unit
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Objectives
Retial brand Manager;'The women's Entrance Table was a great step in creating a focus for a one stop area for Women's Training Apparel, Footwear and Equipment. A first for branded performance product at JD Sports, resulting in a sales increase of 40%....
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Entry Title Mattel Tesco Pallet Displays
Category 2. Sports, Toys and Accessories
Company Name Valley Printing Company Ltd
Client Company Name Mattel UK Ltd
Year Entered 2009
Target Environment
5 successive two week periods throughout 100 Tesco stores promoting Mattel sub-brands which included Barbie, Hot Wheels, Fisher Price, PollyPocket & 20Q. Units were robust and easy to assemble for distribution centres on their arrival. The units desi....
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Materials
The smaller quantities of individually branded elements were digitally produced in 2mm display board and double walled corrugated. The main central carcass remained unprinted along with shelves as these were produced in bulk across all five in-store ....
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Objectives
The objective of the unit was to achieve maximum stand out, appealing to children and parents whilst maintaining the strict guidelines depicted by Tesco. It was Mattel's first large promotional campaign in Tesco, so it was imperative that the units w....
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