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HOME, GARDEN AND TOBACCO

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Entry Title 'How to' leaflet Display
Category 7. Home, Garden and Tobacco
Company Name Arken P-O-P Limited
Client Company Name Homabase Ltd
Year Entered 2009
Target Environment
The unit was designed for Homebase and was placed in their total store network. Creating an information point within the retail environment to house take home leaflets on various DIY jobs.
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Materials
A circular base along with channel sections were constructed from laser cut sheet metal with a powder coated finish.Fitted to the base were adjustable glides & a steel lazy suzan to enable the rotation of the dispenser.The metal channels were attache....
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Objectives
Include how well the display is integrated into an advertising campaign programme or alternatively the brands equity or position in the market...In the current climate where there is less house moving and more house improving, Homebase wanted to stim....
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Entry Title Asda Living Window Displays
Category 7. Home, Garden and Tobacco
Company Name CreativeRace Ltd
Client Company Name Asda Living
Year Entered 2009
Target Environment
Multiple UK retail chain in support of seasonal events - Spring, Valentine's Day, Mother's Day and Easter.
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Materials
VinylMDF
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Objectives
Our brief was to look at a cost effective approach to the ASDA Living store window designs for the first quarter of the year which would have synergy with the in-store events creative. The key creative element was a graphic tree which we produced as ....
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Entry Title Lakeland Christmas 2008
Category 7. Home, Garden and Tobacco
Company Name CreativeRace Ltd
Client Company Name Lakeland
Year Entered 2009
Target Environment
The home of creative kitchenware and much more besides, Lakeland's core customers are largely female aged 35+ looking for good quality innovative products that make everyday life easier.
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Materials
Variety of materials including; Window Banners - digitally printed direct to a glitter coated fabric, disco glitter winter white.Baubles/Surrounds - Shiny Silver, Red Matt and Green Glitter baubles with surrounds produced from self-adhesive vinyl mou....
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Objectives
Christmas is celebrated by hundreds of millions of people around the world each year. Our objective from Lakeland was to generate more high street business and grab new passing trade with compelling window displays. The intention was then to entice c....
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Entry Title B&Q outdoor catalogue stand
Category 7. Home, Garden and Tobacco
Company Name EML Retail Display Limited
Client Company Name B&Q plc
Year Entered 2009
Target Environment
Exterior of store, near entrance, or in the external garden products section of B&Q,the Garden & DIY retail outlet chain.
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Materials
The unit was produced entirely from metal sheet, which was laser cut, punched, bent to shape & welded. The units were then de-greased before being powder coated in polyester based silver paint.
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Objectives
The BriefAn initial meeting was held on 19 December 2008 to discuss theclient's full requirements for the unit. These were established as: · The unit had to hold as many catalogues of Spring 2009 outdoor and garden products as possible.· The unit was....
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Entry Title Midas - the latest innovation in tobacco merchandising
Category 7. Home, Garden and Tobacco
Company Name HL Display (UK) Ltd
Client Company Name Gallaher Limited
Year Entered 2009
Target Environment
CTN's, Independent retailers and small chain supermarkets
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Materials
Materials used in constructing Midas units range from steel carcasses and uprights with foamex back panels. Injection moulded shelves, pushers and dividers, headers from steel and HIPS, wings in steel and HIPS, base cupboards in HIPS, aluminium extru....
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Objectives
Our brief To design a new gantry for the independent sector, based on feedback from installers, our own experience and research undertaken, the retailers and the Gallaher sales team. Key requirements were as follows:-Improve shelf design and displayG....
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Entry Title Crown Trade Colour Stripe Card Selector
Category 7. Home, Garden and Tobacco
Company Name HRG UK Limited
Client Company Name Crown Paints Ltd
Year Entered 2009
Target Environment
Trade Decorating Centres throughout the UK.Target Audience:- Trade Decorators - The "professional" diy-ers who shop at outlets that are used by the trade- "Biddies" i.e. customer who buys the paint but then employs a professional decorator to apply i....
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Materials
Materials:- The base, header and upright are laser-cut and fabricated mild-steel construction with powder coated finish.- The drum section is punched and rolled mild steel with a bright spangled galvanized finish.- The pods are injection moulded in c....
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Objectives
BackgroundTraditionally within the trade paint market, each brand uses a stripe card display unit to promote its colour offer. These are seen to be a "must have" rather than being considered of real value to the customer. They mark the brand's territ....
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Entry Title Gro Time Information Centre
Category 7. Home, Garden and Tobacco
Company Name HRG UK Limited
Client Company Name The Scotts Miracle-Gro Company
Year Entered 2009
Target Environment
Garden Centres throughout the UK, independents and chains.
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Materials
- Construction of the unit utilises internal compression forces spread throughout the entire outer structure via a strong metal spine construction fixed to a sturdy metal support base.- Graphics are die cut PETg - reverse printed 4 colours process + ....
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Objectives
BackgroundScotts' 'It's Gro Time' initiative has tapped into and reinforced the "grow your own" trend with retailer POS and consumer leaflets on topics from 'Grow your own Sunday roast' to 'Let nothing contain you'.Gro-Time consists of a series of pr....
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Entry Title Scotts MiracleGro Merchandiser
Category 7. Home, Garden and Tobacco
Company Name HRG UK Limited
Client Company Name The Scotts Miracle-Gro Company
Year Entered 2009
Target Environment
Garden Centres and DIY outlets
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Materials
- Correx printed 1 col screen flood to base, shelves and main carcass. Die cut to shape/size, fold and slot with self tabbing.- Correx screen printed one side for side panels and header die cut to shape/size.- Plywood inserted into each side section ....
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Objectives
BackgroundScotts MiracleGro have for many years supplied all of their customers with pre-stocked floorstand shippers for their key product lines including: Tomorite, Miracle Gro and Weedol. These are huge revenue earners for Scotts and their customer....
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Entry Title Ultima Tobacco Merchandising Programme
Category 7. Home, Garden and Tobacco
Company Name Kesslers International Limited
Client Company Name Imperial Tobacco
Year Entered 2009
Target Environment
Retailer/multi and independents - of tobacco product
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Materials
Powder coated steelMDF colour matchAluminium extrusionClear plastic extrusionInjection moulded runnersIllumination
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Objectives
The new flexible wall merchandising system for tobacco. This has swept the market by being totally flexible in its layout, to suit the product variation both nationally and regionally, and has the potential for change with forthcoming legislation. Th....
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Entry Title Little Greene Colour Centre
Category 7. Home, Garden and Tobacco
Company Name Kesslers International Limited
Client Company Name Little Greene Paint Company
Year Entered 2009
Target Environment
Top end paint and home fashion/decorating centres.
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Materials
MDF. Spray painted to client colour match.Colour matched powder coated steel.128 colour matched individual paint blocks on injection moulded ABS base. Varying styles of illumination with client option to see the colour effect. Injection moulded produ....
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Objectives
Little Greene and the English Heritage range communicate style, reliability and prestige. It is aimed at a very discerning paint customer, who is willing to pay a bit more to get a high quality paint and colour finish. The units communicate perfectly....
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Entry Title Mira Showers Promotional End Feature (in B&Q)
Category 7. Home, Garden and Tobacco
Company Name Kolorcraft Limited
Client Company Name Paper Creative
Year Entered 2009
Target Environment
DIY superstore chain
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Materials
4mm white fluted polypropylene, screenprinted 4 colour process, forme cut to shape & assembled with plastic snap rivets. Supplied with nuts & bolts to attach the showers to the unit.
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Objectives
Mira showers were introducing a new and innovative electric shower into the DIY market called 'Divisa', being the first electric shower to incorporate an overhead and hand-held shower. The new Divisa product, together with a currently stocked shower ....
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Entry Title LiNX System Mk5
Category 7. Home, Garden and Tobacco
Company Name Maxim Design Group Limited
Client Company Name JTi Gallaher Limited
Year Entered 2009
Target Environment
LiNX is a modular component based display system designed to allow the creation of an integrated kiosk 'back wall' display within varying (style, size and shape) customer retail environments.Horizontally, the LiNX system can be configured in overall ....
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Materials
The LiNX system is primarily created using fabricated sheet metal and steel tube to create a series of carcass modules. These are then combined into the desired overall size and configuration.All metal components are powder coated.Timber claddings of....
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Objectives
The LiNX system has been successful in achieving a premium quality 'bespoke' back wall system for our clients individual customers using a defined range of components.The principles of LiNX is to create a display system that focusses the eye on the t....
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Entry Title MaxPod
Category 7. Home, Garden and Tobacco
Company Name Maxim Design Group Limited
Client Company Name JTi Gallaher Limited
Year Entered 2009
Target Environment
Hotels, pubs, live events where there is no defined tobacco sales unit.
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Materials
Vacuum forming and heat shaped acrylic.
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Objectives
The unit was designed to increase specific brand profile (within advertising restrictions) in live event or social situations.The brand display has interal LED illumination to brand graphics and pack face driven via an integral rechargable battery.50....
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