Home, Garden and Tobacco

Entry Title 'How to' leaflet Display Category 7. Home, Garden and Tobacco Company Name Arken P-O-P Limited Client Company Name Homabase Ltd Year Entered 2009 Target Environment The unit was designed for Homebase and was placed in their total store network. Creating an information point within the retail environment to house take home leaflets on various DIY jobs. [More] Materials A circular base along with channel sections were constructed from laser cut sheet metal with a powder coated finish.Fitted to the base were adjustable glides & a steel lazy suzan to enable the rotation of the dispenser.The metal channels were attache.... [More] Objectives Include how well the display is integrated into an advertising campaign programme or alternatively the brands equity or position in the market...In the current climate where there is less house moving and more house improving, Homebase wanted to stim.... [More]

Entry Title Asda Living Window Displays Category 7. Home, Garden and Tobacco Company Name CreativeRace Ltd Client Company Name Asda Living Year Entered 2009 Target Environment Multiple UK retail chain in support of seasonal events - Spring, Valentine's Day, Mother's Day and Easter. [More] Materials VinylMDF [More] Objectives Our brief was to look at a cost effective approach to the ASDA Living store window designs for the first quarter of the year which would have synergy with the in-store events creative. The key creative element was a graphic tree which we produced as .... [More]

Entry Title Lakeland Christmas 2008 Category 7. Home, Garden and Tobacco Company Name CreativeRace Ltd Client Company Name Lakeland Year Entered 2009 Target Environment The home of creative kitchenware and much more besides, Lakeland's core customers are largely female aged 35+ looking for good quality innovative products that make everyday life easier. [More] Materials Variety of materials including; Window Banners - digitally printed direct to a glitter coated fabric, disco glitter winter white.Baubles/Surrounds - Shiny Silver, Red Matt and Green Glitter baubles with surrounds produced from self-adhesive vinyl mou.... [More] Objectives Christmas is celebrated by hundreds of millions of people around the world each year. Our objective from Lakeland was to generate more high street business and grab new passing trade with compelling window displays. The intention was then to entice c.... [More]

Entry Title B&Q outdoor catalogue stand Category 7. Home, Garden and Tobacco Company Name EML Retail Display Limited Client Company Name B&Q plc Year Entered 2009 Target Environment Exterior of store, near entrance, or in the external garden products section of B&Q,the Garden & DIY retail outlet chain. [More] Materials The unit was produced entirely from metal sheet, which was laser cut, punched, bent to shape & welded. The units were then de-greased before being powder coated in polyester based silver paint. [More] Objectives The BriefAn initial meeting was held on 19 December 2008 to discuss theclient's full requirements for the unit. These were established as: · The unit had to hold as many catalogues of Spring 2009 outdoor and garden products as possible.· The unit was.... [More]

Entry Title Midas - the latest innovation in tobacco merchandising Category 7. Home, Garden and Tobacco Company Name HL Display (UK) Ltd Client Company Name Gallaher Limited Year Entered 2009 Target Environment CTN's, Independent retailers and small chain supermarkets [More] Materials Materials used in constructing Midas units range from steel carcasses and uprights with foamex back panels. Injection moulded shelves, pushers and dividers, headers from steel and HIPS, wings in steel and HIPS, base cupboards in HIPS, aluminium extru.... [More] Objectives Our brief To design a new gantry for the independent sector, based on feedback from installers, our own experience and research undertaken, the retailers and the Gallaher sales team. Key requirements were as follows:-Improve shelf design and displayG.... [More]

Entry Title Crown Trade Colour Stripe Card Selector Category 7. Home, Garden and Tobacco Company Name HRG UK Limited Client Company Name Crown Paints Ltd Year Entered 2009 Target Environment Trade Decorating Centres throughout the UK.Target Audience:- Trade Decorators - The "professional" diy-ers who shop at outlets that are used by the trade- "Biddies" i.e. customer who buys the paint but then employs a professional decorator to apply i.... [More] Materials Materials:- The base, header and upright are laser-cut and fabricated mild-steel construction with powder coated finish.- The drum section is punched and rolled mild steel with a bright spangled galvanized finish.- The pods are injection moulded in c.... [More] Objectives BackgroundTraditionally within the trade paint market, each brand uses a stripe card display unit to promote its colour offer. These are seen to be a "must have" rather than being considered of real value to the customer. They mark the brand's territ.... [More]

Entry Title Gro Time Information Centre Category 7. Home, Garden and Tobacco Company Name HRG UK Limited Client Company Name The Scotts Miracle-Gro Company Year Entered 2009 Target Environment Garden Centres throughout the UK, independents and chains. [More] Materials - Construction of the unit utilises internal compression forces spread throughout the entire outer structure via a strong metal spine construction fixed to a sturdy metal support base.- Graphics are die cut PETg - reverse printed 4 colours process + .... [More] Objectives BackgroundScotts' 'It's Gro Time' initiative has tapped into and reinforced the "grow your own" trend with retailer POS and consumer leaflets on topics from 'Grow your own Sunday roast' to 'Let nothing contain you'.Gro-Time consists of a series of pr.... [More]

Entry Title Scotts MiracleGro Merchandiser Category 7. Home, Garden and Tobacco Company Name HRG UK Limited Client Company Name The Scotts Miracle-Gro Company Year Entered 2009 Target Environment Garden Centres and DIY outlets [More] Materials - Correx printed 1 col screen flood to base, shelves and main carcass. Die cut to shape/size, fold and slot with self tabbing.- Correx screen printed one side for side panels and header die cut to shape/size.- Plywood inserted into each side section .... [More] Objectives BackgroundScotts MiracleGro have for many years supplied all of their customers with pre-stocked floorstand shippers for their key product lines including: Tomorite, Miracle Gro and Weedol. These are huge revenue earners for Scotts and their customer.... [More]

Entry Title Ultima Tobacco Merchandising Programme Category 7. Home, Garden and Tobacco Company Name Kesslers International Limited Client Company Name Imperial Tobacco Year Entered 2009 Target Environment Retailer/multi and independents - of tobacco product [More] Materials Powder coated steelMDF colour matchAluminium extrusionClear plastic extrusionInjection moulded runnersIllumination [More] Objectives The new flexible wall merchandising system for tobacco. This has swept the market by being totally flexible in its layout, to suit the product variation both nationally and regionally, and has the potential for change with forthcoming legislation. Th.... [More]

Entry Title Little Greene Colour Centre Category 7. Home, Garden and Tobacco Company Name Kesslers International Limited Client Company Name Little Greene Paint Company Year Entered 2009 Target Environment Top end paint and home fashion/decorating centres. [More] Materials MDF. Spray painted to client colour match.Colour matched powder coated steel.128 colour matched individual paint blocks on injection moulded ABS base. Varying styles of illumination with client option to see the colour effect. Injection moulded produ.... [More] Objectives Little Greene and the English Heritage range communicate style, reliability and prestige. It is aimed at a very discerning paint customer, who is willing to pay a bit more to get a high quality paint and colour finish. The units communicate perfectly.... [More]

Entry Title Mira Showers Promotional End Feature (in B&Q) Category 7. Home, Garden and Tobacco Company Name Kolorcraft Limited Client Company Name Paper Creative Year Entered 2009 Target Environment DIY superstore chain [More] Materials 4mm white fluted polypropylene, screenprinted 4 colour process, forme cut to shape & assembled with plastic snap rivets. Supplied with nuts & bolts to attach the showers to the unit. [More] Objectives Mira showers were introducing a new and innovative electric shower into the DIY market called 'Divisa', being the first electric shower to incorporate an overhead and hand-held shower. The new Divisa product, together with a currently stocked shower .... [More]

Entry Title LiNX System Mk5 Category 7. Home, Garden and Tobacco Company Name Maxim Design Group Limited Client Company Name JTi Gallaher Limited Year Entered 2009 Target Environment LiNX is a modular component based display system designed to allow the creation of an integrated kiosk 'back wall' display within varying (style, size and shape) customer retail environments.Horizontally, the LiNX system can be configured in overall .... [More] Materials The LiNX system is primarily created using fabricated sheet metal and steel tube to create a series of carcass modules. These are then combined into the desired overall size and configuration.All metal components are powder coated.Timber claddings of.... [More] Objectives The LiNX system has been successful in achieving a premium quality 'bespoke' back wall system for our clients individual customers using a defined range of components.The principles of LiNX is to create a display system that focusses the eye on the t.... [More]

Entry Title MaxPod Category 7. Home, Garden and Tobacco Company Name Maxim Design Group Limited Client Company Name JTi Gallaher Limited Year Entered 2009 Target Environment Hotels, pubs, live events where there is no defined tobacco sales unit. [More] Materials Vacuum forming and heat shaped acrylic. [More] Objectives The unit was designed to increase specific brand profile (within advertising restrictions) in live event or social situations.The brand display has interal LED illumination to brand graphics and pack face driven via an integral rechargable battery.50.... [More]