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PERSONAL PRODUCTS AND ACCESSORIES

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Entry Title Filofax Diary, Wallet & Inserts Display
Category 8. Personal Products and Accessories
Company Name Arken P-O-P Limited
Client Company Name Filofax UK Ltd
Year Entered 2009
Target Environment
Independent retailers & stationers
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Materials
A metal carcass was developed to hold various sizes and product range offers. A storage area was also incorporated into the unit to allow for quick and easy re-merchandising.A MDF chassis was created that could be fitted either with a papers or walle....
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Objectives
In order to not only secure current users but encourage the younger market, filofax wanted to establish strong presence in it's key outlets. Given that initially ROI could not be forecast we proactively proposed a flexible solution that could display....
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Entry Title Ordnance Survey Map Display
Category 8. Personal Products and Accessories
Company Name HRG UK Limited
Client Company Name Ordnance Survey
Year Entered 2009
Target Environment
Outdoor leisure stores, including Blacks and Millets in town centres and out-of-town retail parks. The target audience range from customers who are looking for a map to help them get to know an area better i.e places of interest, picnic areas, carava....
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Materials
Ordnance Survey (OS) requested that cost-effective and durable materials were used in the construction process and where possible substitute non-environmental friendly materials with recyclable material. For this reason we selected Plywood instead of....
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Objectives
BackgroundOS had been using the same freestanding displays for over 5 years and as a result they were starting to look very dull, uninspiring and outdated. They were having a detrimental effect on map sales and on the brand's equity. The units held a....
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