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HAIR PRODUCTS AND FRAGRANCES

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Entry Title Hugo Elements
Category 11. Hair Products and Fragrances
Company Name
Client Company Name Procter & Gamble
Year Entered 2009
Target Environment
The units were distributed all over UK, European and US markets. They were mainly sited in, Perfumery areas of department stores, Boots the Chemists and Airport lounges.
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Materials
Screen & litho printing, acrylic fabrication and injection moulding.
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Objectives
The Hugo Elements fragrance launch was one of P&G's largest fragrance launches last year. The Elements bottle is designed towards an oxygen bottle and it was critical from previous research that consumers were able to touch, feel and test the product....
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Entry Title Harajuku Lovers/Gwen Stefani
Category 11. Hair Products and Fragrances
Company Name Attic Room, The
Client Company Name Coty Prestige
Year Entered 2009
Target Environment
The entry's targeted retail environment was to 27 major Boots the Chemist stores across the UK. This was a part of a more major retail target into department stores and chemists throughout the UK.
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Materials
All mid gondola bays, gondola ends and mid gondola niches were manufactured in-house and the materials used to manufacture them included MDF, laminate, acrylic. The finish of the units uses LED lights, vinyl's and a spray finish. To keep a consistent....
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Objectives
The brief was to produce a variety of gondola units to be placed in-store which would be used to sell the Harajuku Lovers fragrance from. The marketing objective was to reinforce the brand and what is being sold. The in-store gondolas feature the Har....
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Entry Title Christmas Coffret FSDU
Category 11. Hair Products and Fragrances
Company Name HL Display (UK) Ltd
Client Company Name L'Oréal Luxury Products Division
Year Entered 2009
Target Environment
Mid floor in branches of Boots and leading Department Stores. In store for a period of 4 months from October to January.
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Materials
Main shelf units are fabricated in HIPS along with top and base cover. Graphic panels are large format digitally printed PETG. Base section is wood and former is mild steel.
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Objectives
Our brief was to value engineer an existing prototype unit and produce free standing units suitable for promoting 4 different brands - Giorgio Armani, Emporio Armani, Ralph Lauren and Diesel. Our solution was to create a fabricated circular unit with....
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Entry Title Flowerbomb by Viktor & Rolf
Category 11. Hair Products and Fragrances
Company Name Kesslers International Limited
Client Company Name L'Oréal UK - Prestige & Collections divisions
Year Entered 2009
Target Environment
Retail Groups and Independent Cosmetics and Fragrance Stores
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Materials
6mm Acrylic/ 15mm edged MDF
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Objectives
The brief: "Powerful branding in a small space for a prestige unit" was met with this unit.The striking colours of the unit give the display maximum impact for a modestly sized brand positioned at the high-end of the market.The pullout shelves allow ....
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Entry Title Christina Aguilera Inspire Fragrance
Category 11. Hair Products and Fragrances
Company Name Kesslers International Limited
Client Company Name P & G Beaute
Year Entered 2009
Target Environment
Retail Groups and Independent Cosmetics and Fragrance Stores
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Materials
Metalised rotating tester locationsSilk ScreeningMDF Wooden Base and Main Body constructionColour Matched sprayed finish Screened Mirror Acrylic ShelvingPrinted and Mounted Key Visual Header and Backing card
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Objectives
To promote the Inspire fragrance of Christina Aguilera on a Pan- European scale.Target market distribution included mass market retail multiples and independent fragrance and perfume stores.To build awareness of the new ' Inspire' image of the Christ....
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Entry Title GHD Styling Iron Highlighter Family
Category 11. Hair Products and Fragrances
Company Name Valley Printing Company Ltd
Client Company Name GHD
Year Entered 2009
Target Environment
Three unit variants were designed for salons across the UK, Europe & Australia. Salons traditionally have space constraints due to small and cluttered shopfloors, so three distinct units were designed to fit in three different areas of the store incl....
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Materials
Initial client feedback on the design indicated the desire for a cast acrylic tube to portray a quality product; however, with the size required and quantity needed for global production, the window and lectern displays were injection moulded in clea....
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Objectives
The objective of the brief was to create eye catching displays in a cramped store environment to highlight three variants of GHD hair styling irons.Small salons have a counter unit or a window unit which show products only, with larger outlets having....
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