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SKINCARE, HEALTH AND BEAUTY - TEMPORARY DISPLAY

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Entry Title Radox Smoothies
Category 13. Skincare, Health and Beauty - Temporary Display
Company Name
Client Company Name Sara Lee
Year Entered 2009
Target Environment
The Radox Smoothies FSDU and surrounding campaign had to suit a lot of different retailers and retail environments. FSDUs, barkers, wobblers and shelf trays were created to be sited in both grocers and health and beauty specialists. The campaign ran ....
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Materials
E'flute corrugated & white priplak. The FSDU was produced using screen process in 4 c/p + UV varnish. The supporting POS was produced using a mixture of litho, digital & screen printed processes. FSDU were despatched out as assembled units fully lade....
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Objectives
Following an extensive successful ATL campaign to introduce the launch of the new Radox Smoothies shower range, bezier group was commissioned to develop and adapt the key creative to maximum effect for a POS campaign within key high street retailers.....
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Entry Title Nivea Visage Expert Lift Skincare Launch
Category 13. Skincare, Health and Beauty - Temporary Display
Company Name
Client Company Name Beiersdorf
Year Entered 2009
Target Environment
High Street Boots and Superdrug
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Materials
Materials used - card, vac forming, PETG, mirror board and print.Construction processes - die cutting, print and vac forming
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Objectives
As the most premium range in the Nivea Visage brand portfolio, Expert Lift was a huge priority for the brand team and a global champion launch for the International business. The in-store presence of the POS generated the buzz and theatre required to....
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Entry Title Motilium 10 Pharmacy Product Launch
Category 13. Skincare, Health and Beauty - Temporary Display
Company Name
Client Company Name Johnson & Johnson
Year Entered 2009
Target Environment
High Street Pharmacy London regional flagship stores
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Materials
Card, VF and print
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Objectives
Describe how the Entry achieved its marketing objectives overall +132% sale increase vs previous year in Boots EPOS sales Motilium now has the #1 position in Pharmaceutical upset stomach remedies market moving up 11% and overtaking the market leader ....
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Entry Title Nicorette Inhalator Free Standing Unit Launch
Category 13. Skincare, Health and Beauty - Temporary Display
Company Name
Client Company Name Johnson & Johnson
Year Entered 2009
Target Environment
High Street Pharmacy
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Materials
Card and Litho Print
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Objectives
The Entry achieved its marketing objectives overall by: +288% sale increase vs previous year in Boots (EPOS sales 29/12/08-08/03/09) Inhalator generated over £2M sales this Quit Season Inhalator has contributed to consolidating our #1 position in OTC....
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Entry Title Lynx 360 Shipper
Category 13. Skincare, Health and Beauty - Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever UK Ltd
Year Entered 2009
Target Environment
This POS was produced to be placed in a multiple grocery retailer (Morrisons). They required a display that could hold 3 Lynx NPDs that would work on a small footprint and require minimal effort at implementation stage.Also of signifance to the brief....
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Materials
Main body of these units was produced entirely from 100% recycled EB flute material that at the end of its store life could then be crushed and recycled. Euro hooks were used to hold Lynx bullet. The euro hooks could be retained by stores for use at ....
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Objectives
We met the objectives of this brief to produce an eye catching POS display, providing the 'wow' factor to raise awareness and promote trial of 3 new Lynx variants in a grocery environment. This was a full price feature so without a promotional pull t....
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