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DIGITAL NETWORK

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Entry Title 3Store Screen Network
Category Digital Network
Company Name
Client Company Name Hutchison 3G UK Ltd.
Year Entered 2009
What was the overall purpose of the network?
SummaryThe purpose of the network was to:1.explain the 3G technology and services to customers in a simple and engaging way2.enable users to explore the variety of content available on the 3 network, with a focus on its benefits to the customer 3.transform a visit to one of their stores into a fun experience for customers, rather than simply a commercial transaction4.gain greater promotional agility with handset and tariff offers than would be possible using the print process for posters and other point of sale material.Context3 had first begun using screens back in 2004 when they did not have a store network, but were selling through independent retailers and their '3 at Superdrug' sub stores. 3G technology was still very new and unclear to the majority of the UK population, and the variety and wealth of content on the 3 network was not being communicated to customers effectively. At that time we were commissioned to create touch screens that would achieve this purpose. When 3 decided....
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Entry Title O2 Digital Posters
Category Digital Network
Company Name Mediazest plc
Client Company Name Williams Lea / O2
Year Entered 2009
What was the overall purpose of the network?
Network purpose was to create visually stunning window displays for key O2 stores, reinforcing brand messages and emphasising campaign messaging with strong visual ties to other campaign media. We were engaged by Retail Experts Williams Lea on behalf of O2 as part of their overall point of purchase advertising.Each execution was designed to provide maximum impact on the high street to passing traffic - making these stores stand apart from their peers in a very competitive market.The use of technology ties in strongly with the end product and resonates with key target demographics.
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Entry Title Proximus Belgacom
Category Digital Network
Company Name Mood
Client Company Name Proximus Belgacom
Year Entered 2009
What was the overall purpose of the network?
This dynamic visual network is an in-store marketing tool that enables the brand to drive sales, interact with its customers and train staff. Overall the purpose of this network is to help create a positive retail experience, making it as easy and informative as possible for shoppers to purchase products.
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Entry Title Acquire's Key Flexibility for Center Parcs Digital Signage & Kiosk Network
Category Digital Network
Company Name Working Solutions(Creative IT) Limited
Client Company Name Center Parcs Ltd
Year Entered 2009
What was the overall purpose of the network?
Having recently created an online booking system for events and activities, Center Parcs' were looking for a partner to provide village kiosks so that customers could book activities or change existing ones on-site.In addition, digital signage screens located at key points around the village were required to show footage of activities and demonstrate what was on offer so that visitors could see what they want to do before they book. The signage also displayed a scrolling list of real time availability for all activities to help visitors plan their activities with minimal disruption to their day or need for booking days ahead.
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