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INNOVATION AWARD

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Entry Title The Kwik Fit Shock Absorber Counter Display Unit
Category IN. Innovation Award
Company Name
Client Company Name Kwik Fit
Year Entered 2009
Target Environment
This Counter Display Unit (CDU) was designed and manufactured to be placed on the customer service counter within all Kwik Fit centres across the UK.
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Materials
Main Unit - E-Flute corrugated boardFront Panel - 1250 mic display boardCar and Wheels - 500 mic display boardSpeed Bump - 250 mic box boardMotor, Timer and Battery Pack
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Objectives
The campaign was targeted at all Kwik Fit customers and was designed to raise awareness of the potential dangers of worn shock absorbers and the consequence this could have on road safety, particularly in relation to stopping distances.This unit was ....
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Entry Title Harajuku Lovers Karaoke Booth
Category Digital Content
Company Name Attic Room, The
Client Company Name Coty Prestige UK
Year Entered 2009
What is the technical specification of your entry?
The Harajuku Lovers karaoke booth is measured as 2 meters long x 1.8 meters wide and 2.2 meters high. The booth was constructed using laminated MDF with vinyl covering and light boxes externally. Internally, the booth was carpeted had LED spot lights and a LCD screen and cupboard below to contain the server as well as a height adjustable seat. The Karaoke application consisted of a 32" touch screen, Bluetooth adapter, PC speakers and Windows based PC. The application was written specifically for this promotion.
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Entry Title Me to You Softly Drawn Island-End Display
Category IN. Innovation Award
Company Name Carte Blanche Greetings Limited
Client Company Name Carte Blanche Greetings Ltd
Year Entered 2009
Target Environment
This piece is designed specifically for Clintons Cards. Island ends have never before been used for this purpose and the Me to You Softly Drawn fixture maximises the use and the impact of a previously little utilised space. The Island end was key to ....
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Materials
This unit consists of the main back board, 12 pp pockets, 6 clear slat wall clips, and an instruction sheet.The main body is 2000 micron display board folded into three pieces for ease of shipping, economic pallet use and protection while in transpor....
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Objectives
Brand Objectives:Me to You Softly drawn is a sub brand of the market leading Me to You collection. The objective of this unit was to support a premium positioning for Softly Drawn without affecting the desirability of our Classic artwork style greeti....
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Entry Title Arcadia 4 & 8 Box Merchandiser Units
Category IN. Innovation Award
Company Name Display Plan Limited
Client Company Name Pepsico UK & Ireland
Year Entered 2009
Target Environment
Grocery Front of Store throughout UK and Ireland, positioned with associated products forming part of crisps and snacks secondary display.
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Materials
MaterialsHessian product presenters.Mild steel framework.Printed plastic graphic panels. Printed card shelf strips. Construction Fabricated mild steel framework and shelves .EPPC paint finish.Hessian presenter bags stitched and seamed.
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Objectives
These latest Arcadia displays have been created specifically to secure additional secondary space, deliver maximum front of store impact, drive incremental sales and further CSN category growth in Grocery outlets. The look of the Arcadia family also ....
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Entry Title Bisto 'Aah Night' FSDU
Category IN. Innovation Award
Company Name Easypack/POP Displays Group Limited
Client Company Name Premier Foods plc
Year Entered 2009
Target Environment
Multiple UK grocery chains. The Bisto 'Aah Night' display is designed to be placed within the in-store butcher/meat aisles of supermarkets as an interactive FSDU, encouraging Britain's families to pledge one night a week to make the time to sit at th....
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Materials
Brief:To create an interactive and innovative display to re-engage lapsed shoppers and attract new consumers to the Bisto gravy granules brand. In addition to highlighting the relevance of brand usage.Solution:Cylindrical unit with product in four ve....
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Objectives
The main marketing objective for the Bisto gravy brand was to encourage the consumer to look beyond the traditional family Sunday roast and to 'pledge' to sit down for family meals on week days also.The marketing concept promoted 'Special Days of the....
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Entry Title PepsiCo soft drink under-shelf Unit
Category IN. Innovation Award
Company Name EML Retail Display Limited
Client Company Name PepsiCo UK
Year Entered 2009
Target Environment
Front of store impulse chillers in multiple and independent Grocery chains in the UK.
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Materials
The storage section of the unit is injection moulded polycarbonate, as it is required to be very robust for siting. This is then mounted onto a fabricated steel mounting clamp. The front of the polycarbonate section of the unit has a barker secured t....
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Objectives
The BriefThe brief was to design a unit that would maximise the presence of PepsiCo juice and smoothie branded products in front of store chillers, where space was at a premium with little additional shelf space available. The brief was discussed at ....
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Entry Title The Glenmorangie Jeroscope
Category IN. Innovation Award
Company Name Glenmorangie Company, The
Client Company Name The Glenmorangie Company Ltd
Year Entered 2009
Target Environment
High end on-trade environment.
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Materials
Plastic injectionRolling mechanicRechargable LED lights
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Objectives
The iconic shape of the new 'Jeroscope' serves not only as a cradle, but also as a stunning frame for the beautiful new 3-litre Jeroboam of Glenmorangie Original. It will be brought to the drinker's table, or served from the bar, creating a sense of ....
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Entry Title Gro Time Information Centre
Category IN. Innovation Award
Company Name HRG UK Limited
Client Company Name The Scotts Miracle-Gro Company
Year Entered 2009
Target Environment
Garden Centres throughout the UK, independents and chains.
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Materials
- Construction of the unit utilises internal compression forces spread throughout the entire outer structure via a strong metal spine construction fixed to a sturdy metal support base.- Graphics are die cut PETg - reverse printed 4 colours process + ....
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Objectives
BackgroundScotts' 'It's Gro Time' initiative has tapped into and reinforced the "grow your own" trend with retailer POS and consumer leaflets on topics from 'Grow your own Sunday roast' to 'Let nothing contain you'.Gro-Time consists of a series of pr....
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Entry Title BlackBerry Storm Display
Category IN. Innovation Award
Company Name HRG UK Limited
Client Company Name Research In Motion
Year Entered 2009
Target Environment
Vodafone Stores in UK, France and Germany.
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Materials
Materials:- The base upright is laser-cut and fabricated in a mild-steel construction with a powder coated finish.- The main handset is vac-formed in 2-parts then 3D CNC'd with a clear perspex lens to the front. - The handset is finished with hand-ap....
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Objectives
BackgroundThe BlackBerry Storm, the World's First "Clickable" Touch-Screen Smartphone, was to be launched exclusively into Vodafone stores throughout the UK, Germany and France. It was to rival the Apple I-Phone, launched 12 months previously in Nove....
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Entry Title Crown Trade Colour Stripe Card Selector
Category IN. Innovation Award
Company Name HRG UK Limited
Client Company Name Crown Paints Ltd
Year Entered 2009
Target Environment
Trade Decorating Centres throughout the UK.Target Audience:- Trade Decorators - The "professional" diy-ers who shop at outlets that are used by the trade- "Biddies" i.e. customer who buys the paint but then employs a professional decorator to apply i....
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Materials
Materials:- The base, header and upright are laser-cut and fabricated mild-steel construction with powder coated finish.- The drum section is punched and rolled mild steel with a bright spangled galvanized finish.- The pods are injection moulded in c....
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Objectives
BackgroundTraditionally within the trade paint market, each brand uses a stripe card display unit to promote its colour offer. These are seen to be a "must have" rather than being considered of real value to the customer. They mark the brand's territ....
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Entry Title Mira Showers Promotional End Feature (in B&Q)
Category IN. Innovation Award
Company Name Kolorcraft Limited
Client Company Name Paper Creative
Year Entered 2009
Target Environment
DIY superstore chain
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Materials
4mm white fluted polypropylene, screenprinted 4 colour process, forme cut to shape & assembled with plastic snap rivets. Supplied with nuts & bolts to attach the showers to the unit.
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Objectives
Mira showers were introducing a new and innovative electric shower into the DIY market called 'Divisa', being the first electric shower to incorporate an overhead and hand-held shower. The new Divisa product, together with a currently stocked shower ....
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Entry Title Cadbury's Creme Egg Display
Category IN. Innovation Award
Company Name Kolorcraft Limited
Client Company Name Xerox Global Services
Year Entered 2009
Target Environment
Morrisons Supermarkets
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Materials
Materials:1500mic display board, 650 & 440mic pvc including vacuum formed elements.Construction:Self adhesive tapings, creasing and full hand assembly to make installation in store as simple as possible.
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Objectives
BackgroundIn the extremely competitive confectionery market, Cadbury's ran a national advertising campaign across all media to raise immediate product awareness in the weeks leading up to Easter, the prime season for sales of such products.Objectives....
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Entry Title Walkers'Do Us A Flavour' Impulse Hopper Display
Category IN. Innovation Award
Company Name Smurfit Kappa Display UK
Client Company Name Pepsico
Year Entered 2009
Target Environment
The entry target environment was extremely broad, ranging from garage forecourts to Boots and Superdrug.The unit was designed to be fully flexible in its placement. Utilising one structural design we were able to place the unit in a number of impulse....
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Materials
Clay coated 'EB' flute digitally printed.430 micron Die cut Pentaclear hoppers1000 micron Solid board digitally printed hopper insertsAll parts were die cut with the back structure and front panel glued together. The glued panels, flat hoppers and in....
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Objectives
The objective brief for this project was to identify the key areas in a range of retailers that currently are not being utilised and then to develop a unit to be placed in a number of those alternative sitings.CRP identified a number of high footfall....
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Entry Title Millets Tent Bay
Category IN. Innovation Award
Company Name The Delta Group
Client Company Name Blacks Leisure Group plc
Year Entered 2009
Target Environment
Millets and Blacks retail stores
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Materials
Drilled foamex backboard with tabbed PVC cards and price inserts
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Objectives
2.How the entry achieved its marketing objectives overall: Displays are used in stores to communicate the available tent product range. The units need to be updatable to reflect stock availability and price changes. The previous display unit was manu....
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Entry Title GHD Styling Iron Highlighter Family
Category IN. Innovation Award
Company Name Valley Printing Company Ltd
Client Company Name GHD
Year Entered 2009
Target Environment
Three unit variants were designed for salons across the UK, Europe & Australia. Salons traditionally have space constraints due to small and cluttered shopfloors, so three distinct units were designed to fit in three different areas of the store incl....
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Materials
Initial client feedback on the design indicated the desire for a cast acrylic tube to portray a quality product; however, with the size required and quantity needed for global production, the window and lectern displays were injection moulded in clea....
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Objectives
The objective of the brief was to create eye catching displays in a cramped store environment to highlight three variants of GHD hair styling irons.Small salons have a counter unit or a window unit which show products only, with larger outlets having....
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Entry Title Nestle Gourmet Spinner Unit
Category IN. Innovation Award
Company Name Valley Printing Company Ltd
Client Company Name Nestle Purina Ltd
Year Entered 2009
Target Environment
Designed to reflect a high quality product within the rigorous pet food store environment. The unit was designed to dispense pet food cans and store all flavour variants, therefore its requirement was to be flexible whilst remaining faithful to the b....
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Materials
In order to convey the quality of the brand, it was stipulated that quality materials had to be used in the execution of the brief. The main unit was fabricated from sheet steel and powder coated MDF at the base (in order to repel scuffs from trolley....
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Objectives
The brief was to design, develop and manufacture a high quality stand out unit for independent and multiple pet food outlets. Whilst enduring the rigours of the pet food sector, the unit had to be designed using quality materials to portray the 'Gour....
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