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| Entry Title |
Mucus Cough Launch |
| Category |
13. Health, Beauty & Hair Products – Temporary Display |
| Company Name |
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| Client Company Name |
Johnson & Johnson |
| Year Entered |
2010 |
Target Environment
Boots, Tesco, Sainsbury, Tesco
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Materials
The materials used for the POS items were as follows: Trays – Vacuum formed styrene with litho printed stickers CDUs – Card and PETG FSUs – Card Screen printed with UV varnish
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Objectives
In-store POS & Creative: The creative idea is to bring mucus to life in a simple and down to earth way. The campaign is fronted by a green monkey representing the mucus that causes the constricted feeling on the chest, when mucus settles. Benylin Muc....
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| Entry Title |
John Frieda FSDU |
| Category |
13. Health, Beauty & Hair Products – Temporary Display |
| Company Name |
|
| Client Company Name |
KAO Brands |
| Year Entered |
2010 |
Target Environment
Boots Hair Category
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Materials
Fully cardboard enginered unit
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Objectives
ObjectivesJohn Frieda are a premium brand and the challenge was to design and produce a premium looking display with a salon look and feel within the constraints of Boots guidelines.The display promotes four separate sub brands well defined by indivi....
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| Entry Title |
Vaseline Sheer Infusion Launch |
| Category |
13. Health, Beauty & Hair Products – Temporary Display |
| Company Name |
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| Client Company Name |
Unilever UK |
| Year Entered |
2010 |
Target Environment
Boots & Superdrug
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Materials
Trays – Vac formed with screened card and vinyl graphics with screened card with metal fixings for the glorification area. FSU - Screened card structure with litho printed info panel and screened PetG. A-Site – Digitally printed card construction wit....
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Objectives
In-store POS & Creative: With Sheer Infusion being the number one priority launch for Vaseline, the aim was to launch a range of three body lotions, offering superior moisturisation and skin feel, through new Stratys 3 technology. The product range o....
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| Entry Title |
GSK Alli Launch |
| Category |
13. Health, Beauty & Hair Products – Temporary Display |
| Company Name |
|
| Client Company Name |
GSK |
| Year Entered |
2010 |
Target Environment
Independent Pharmacy, Multiple Grocers (Morrisons, Sainsburys, Tesco, Asda) Boots, Lloyds & Superdrug.
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Materials
As the product carried a high price point we ensured all material used were premium in their look and feel with all permanent and semi permanent items being produced in high gloss materials and all temporary items being printed onto ultra white board....
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Objectives
alli was the largest OTC launch in European history and the first ‘switch’ product (previously prescription only) to be approved by the European Medicines Agency. Our challenge was to create a suite of POS to be launched simultaneously in 27 European....
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| Entry Title |
Root Awakening Gondola End |
| Category |
13. Health, Beauty & Hair Products – Temporary Display |
| Company Name |
|
| Client Company Name |
KAO Brands Europe |
| Year Entered |
2010 |
Target Environment
Boots hair category
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Materials
Display boardPolyproplenePolystyrene
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Objectives
ObjectivesThe display was design to promote the launch of a new range of shampoo and conditioners from John Frieda.The challenge was to design a display that had real stand out within the constraints of a standard Boots gondola end fixture and guidel....
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| Entry Title |
Colgate SPR FSDU |
| Category |
13. Health, Beauty & Hair Products – Temporary Display |
| Company Name |
|
| Client Company Name |
Colgate-Palmolive (UK) Ltd |
| Year Entered |
2010 |
Target Environment
Dental Category
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Materials
Fully cardboard enginered FSDU with a polystyrene vacuum formed mop tray and a PVC leaflet holder.
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Objectives
ObjectivesThe display was designed to promote the launch of Colgate Sensitive Pro Relief toothpaste.The display needed to be designed as a flat pack unit due to the fact that external merchandisers were used to construct each individual display and s....
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| Entry Title |
Aveeno |
| Category |
13. Health, Beauty & Hair Products – Temporary Display |
| Company Name |
|
| Client Company Name |
Johnson & Johnson |
| Year Entered |
2010 |
Target Environment
Sainsbury’s, Tesco, Boots, Superdrug.
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Materials
Cubes: Litho 4 colour process on to Folding boxboard Roller Banner: Digital print onto 225 mic PVC Strut Cards: Litho 4 colour process onto Display Board FSU: Screen 4 colour process onto 'EB' flute /1250mic Display Board /Folding boxboard Epos: Scre....
[More]
Objectives
Instore POS & Creative: The Aveeno range is normally sited in the Dry Skin fixture area in store, competing against brands such as E45 and Oilatum. As such it is known as a specialist brand rather than for all individuals to use. The key benefit to t....
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| Entry Title |
Oral B Display |
| Category |
13. Health, Beauty & Hair Products – Temporary Display |
| Company Name |
DS Smith |
| Client Company Name |
Procter & Gamble |
| Year Entered |
2010 |
Target Environment
Four billion times a day, P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world's consumers. The Company markets more than 300 branded....
[More]
Materials
The client brief asked for a Display Unit which would provide a complete merchandising solution, which was colourful, had strong visual impact and would compete effectively in all in-store situations. The unit had to be sturdy, lightweight and strong....
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Objectives
The objective was to create a display unit which was visually strong and stands out against a multitude of other products displayed in-store and also to entice shoppers to perceive the quality, functionality and reliability of the product. The client....
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| Entry Title |
Vicks Pharmacy FSU |
| Category |
13. Health, Beauty & Hair Products – Temporary Display |
| Company Name |
InContrast/STI Line |
| Client Company Name |
P&G UK |
| Year Entered |
2010 |
Target Environment
Entry’s targeted retail environment: Pharmacy channelHow the entry achieved its marketing objectives overallMarketing objectives and strategies Vicks’ marketing objectives for 2009/10 were to drive the Vicks core businesses (Vicks Sinex and Vicks Fir....
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Materials
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Objectives
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| Entry Title |
Pharmacy Springa Floor Stand |
| Category |
13. Health, Beauty & Hair Products – Temporary Display |
| Company Name |
Smurfit Kappa Display UK |
| Client Company Name |
Procter & Gamble |
| Year Entered |
2010 |
Target Environment
This unit was designed specifically for placement within the pharmacy environment and in main multiples. The display was to reflect a discounting consumer offer.
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Materials
The display unit was manufactured from NE fluted 190C/200WTK corrugated board digitally printed on CRP's high speed digital press with in line UV varnish. 0401 Corrugated Outer 140 x 40mm Plastic Epos strip
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Objectives
Our challenge was to produce a unit that would fit within a range of pharmacy environments, both large and small footprint stores. The display was to be transported to store flat packed, be easily erected in store and strong enough to be able to hold....
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