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| Entry Title |
Hangover Wild Night In - Ireland |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
|
| Client Company Name |
Warner Bros |
| Year Entered |
2011 |
Target Environment
The Hangover unit was launched in conjunction with St Patricks Day and was taken by independent stores such as Xtravision, as well as Tesco Ireland and Dunne’s. The St. Patrick’s day themed units took prime position at the front of stores.
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Materials
All items were constructed from corrugated board and litho printed with two colour outers to aid compliance at back of store for merchandisers searching for packages. Items ranged from fully assembled to flat pack and were either delivered direct to ....
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Objectives
The brief was to create a bespoke marketing campaign leveraging the huge success of the Hangover DVD in Ireland by tying a sales campaign to St Patricks Day. The Hangover key art was adapted to give it a truly Irish feel and message. This was the fir....
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| Entry Title |
Warner Feel Festive Campaign |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
|
| Client Company Name |
Warner Bros |
| Year Entered |
2011 |
Target Environment
The Feel Festive Campaign was implemented across a variety of retail formats, including Sainsbury’s, WHSmith, Morrison’s, X-travision, and NCV
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Materials
The POS consisted of the following items; •4 Sided Tower- 630 oUnit price to client -£55.22 •EPU End- 40 oUnit price to client - £70.85 •JS 4 Sided Metal Cladding-348 oUnit Price to client - £18.63 •Morrison’s Checkout- 350 oUnit price to client - £3....
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Objectives
The Marketing Objective for this campaign was to encourage consumers to purchase some of their favourite Warner titles in the run up to Christmas. “The range of POS that was manufactured by Bezier for this campaign captured the spirit of Christmas an....
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| Entry Title |
Dunne's Chart Takeover Bays |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
|
| Client Company Name |
Warner Bros |
| Year Entered |
2011 |
Target Environment
The Dunne’s bays were placed in 69 Dunne’s stores throughout Ireland.
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Materials
All items were constructed from corrugated board and were digitally printed with two colour outers to aid compliance at back of store for merchandisers searching for packages. Items ranged were delivered direct to store
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Objectives
Dunne’s approached WB to give their chart areas a complete makeover to drive DVD and Blu-Ray sales through making the department more appealing to the consumer and easy to shop.. Store surveys were conducted and creative followed a very bright eye ca....
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| Entry Title |
Harry Potter and the Deathly Hallows Part 1 DVD Launch |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
|
| Client Company Name |
Warner Bros |
| Year Entered |
2011 |
Target Environment
Harry Potter 7a was placed in a wide range of retail environments across the UK and Ireland. This included Tesco, Morrison’s, Asda, Sainsbury’s, HMV, Tesco Ireland, Dunnes, Homebase, Blockbuster, BP, Co-op, Best Buy, Changeover and a number of indepe....
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Materials
All items were constructed from corrugated board and litho printed with two colour outers to aid compliance and back of store for merchandisers searching for packages. Items ranged from fully assembled to flat pack and were either delivered direct to....
[More]
Objectives
Harry Potter is the biggest film franchise of all time. Harry Potter and the Deathly Hallows™ Part 1 is the 7th and penultimate movie before the final Harry Potter film due for cinematic release in July. As such Warner Bros wanted maximum impact in-s....
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| Entry Title |
Sennheiser Interactive Headphones Unit |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
032 Design Ltd |
| Client Company Name |
Sennheiser UK |
| Year Entered |
2011 |
Target Environment
150 units were designed and produced to promote various Sennheiser headphones for consumer electronic retailer outlets across Western Europe and in the UK particularly for the DSG store estate. This includes installations into the major UK airports, ....
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Materials
The unit has been designed to reflect the high quality of build, audio quality and heritage of Sennheiser headphones.To remain in keeping with this, the main fascia is made from one piece of rolled and laser cut, brushed aluminium. The screen panel i....
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Objectives
Sennheiser have a reputation for high quality products combined with the innovation and expertise of German engineering. They needed to reflect this with an impactful, modern and durable display unit to highlight their quality headphone products and ....
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| Entry Title |
Walkman Interactive Display |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Alrec UK Limited |
| Client Company Name |
Sony Europe |
| Year Entered |
2011 |
Target Environment
Electrical retailers across EUrope including Sony Centres, Independents and multiples such as Saturn and Media World. Within the electrical retailers it is the MP3 category that Sony is specifically targeting.
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Materials
The carcass of the unit is produced from sheet steel. Acrylic panels are used for graphical areas: these are printed to duratrans and illuminated. Logos are screen printed directly to the steel.. The inner workings of the unit comprise: a touchscreen....
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Objectives
Sony wished to compete in the MP3 market and challenge other providers. The key USP is based around the Sony superior sound quality and therefore the execution is aimed at driving experience of the sound and of the products. Testing of the unit enabl....
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| Entry Title |
Logitech Colour Collection FSU |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Arken P-O-P Limited |
| Client Company Name |
Logitech Europe SA |
| Year Entered |
2011 |
Target Environment
Consumer Electronic Retailers across Western Europe
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Materials
The units were manufacted from melamine faced MDF (medium density fibreboard) slatwall uprights and shelving. Powder coated white metal brackets and PETG header graphic holder and branded footer were incorporated. The units were supplied with country....
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Objectives
The display enabled consumers to see the full 'Colour Collection' range and the full extent of the designs available. The unit provided inspiration of choice through printed header graphics. The display coincided with the European launch of the exten....
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| Entry Title |
Logitech Headphone Comparator |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Arken P-O-P Limited |
| Client Company Name |
Logitech Europe SA |
| Year Entered |
2011 |
Target Environment
Consumer Electronic Retailers across Western Europe
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Materials
Manufactured from MFMDF (melamine faced medium density fibreboard) base section, supported with a powder coated metal frame and PETG inlay screen printed with Logitech logo. The units were supplied with a specifically designed circuit board to allow ....
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Objectives
The display enabled customers to compare 3-4 chosen sets of Logitech speakers with a variety of music genres to choose from at the touch of a button. The unit provided inspiration of choice through the sound quality. The display coincided with Europe....
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| Entry Title |
Philips Headphone Display in Debenhams |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Arken P-O-P Limited |
| Client Company Name |
Philips Electronics UK Ltd |
| Year Entered |
2011 |
Target Environment
Debenhams stores throughout the UK
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Materials
The unit was manufactured from 18mm white MFMDF with plastic product hooks and interchangeable PETG wallets. Top header and full back panel in 4-colour printed 2mm display card and attached with Velcro and therefore interchangeable. Supplied flat-pac....
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Objectives
This display needed to be compact to enable it to be sited next to the till/check-out areas and strong enough for extended use. Also it was very important that the unit was easy for store staff the replenish stock as this was a very fast moving produ....
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| Entry Title |
Sensia DAB Radio Display Unit |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Display Creatives Ltd |
| Client Company Name |
Imagination Technology Ltd (Pure) |
| Year Entered |
2011 |
Target Environment
Independent Hi-Fi retailers and Department stores. Male/Female +25yo Demographic classification: ABC1
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Materials
Base: Two part ABS forming with an integral leaflet dispenser Fascia panel: 3mm clear acrylic, screen printed 2 colour. Security: Retractable tether Colour Swatch: x4 Injection Moulded HIPS
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Objectives
Pure launched a uniquely shaped touch screen digital radio, besides communicating the vast new range of technical features the display needed to accentuate the shape and communicate the colour options. The client wanted a compact display that would; ....
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| Entry Title |
Warner Brothers Blu-Ray Display |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
HRG UK Limited |
| Client Company Name |
Warner Home Video |
| Year Entered |
2011 |
Target Environment
Blockbuster entertainment retail outlets throughout the UK. Blockbuster stores tend to be small to medium sized outlets located primarily on the high street or in shopping centres. Historically, the business has been geared up for film rental and ex-....
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Materials
The main section of the display is powder coated metal with 3x fixed base shelves. The components are made up of: •11x adjustable product shelves, each with 4 product facings (each facing has a sprung product pusher) •1x euro-hook bar with 4x hooks •....
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Objectives
Background: With the Blu-ray Disk format being around since 2006, there has been a huge concern within the industry that market penetration is too slow and consumers have not been as quick to adapt to this new better format of viewing films as expect....
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| Entry Title |
National Tyres Feature Display |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
HRG UK Limited |
| Client Company Name |
National Tyres and Autocare |
| Year Entered |
2011 |
Target Environment
National Tyres Branches nationwide - Reception Outlets have various sizes of reception area with the larger branches, identified by the pre project audit, able to take 2 tyre display units. Each National Tyres branch had slightly different configurat....
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Materials
Main display unit powdercoated metal construction in the 3 x distinctive retail brand colours - Construction in kit form for cost effective pallet distribution and easy build design for branch personnel to assemble (see assembly instructions enclosed....
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Objectives
Background Tyres are often a distress purchase and consumer research undertaken by the client found that many people lacked confidence when specifying a replacement tyre or set of tyres. Consumers struggled to understand the differences between the t....
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| Entry Title |
Interactive DVD Rental Pod |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Impulse P-O-P Ltd |
| Client Company Name |
The Webb Group |
| Year Entered |
2011 |
Target Environment
The main push is into Grocery Multiples and Independants / Symbol Groups. The units are currently in regional Co-ops and being trialled in Somerfields looking at rolling nationally later in 2011.
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Materials
The main structure of the unit is two tone powder coated Metal. The unit is lit via LED strips: Sides are through Opal Acrylic, laser cut lettering Top "Rent it Here" logo is HALO lit via routed opal and laser cut lettering 2 x Screens (1 x Touchscre....
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Objectives
The Brand is emerging, and this unit has only been active in store for 5 months. All new units in the field are currently on store trials, and all Research that has been done has proved positive as to the take up, with all trials exceeding revenue bu....
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| Entry Title |
Audi A7 Sportsback |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Kesslers International Limited |
| Client Company Name |
Audi in association with BBH |
| Year Entered |
2011 |
Target Environment
The brand enhancement display was featured within Audi Car Dealerships across the UK. The in-dealer display was situated adjacent to the Audi A7 Sportback car during the 12-week launch, to re-enforce the innovative nature of the Audi A7 at the point-....
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Materials
The display underwent intense design to recreate the TV advert which used Rorschach animation techniques to show the A7 Sportback taking shape as design thoughts are conceived. The sense of movement was recreated through the inclusion of 5mm acrylic ....
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Objectives
The display’s main objective was to visually support the integrated marketing campaign ‘Imagination Meets Engineering’ at the point-of-sale. The media campaign which featured a series of images portraying the designer’s thoughts gradually shaping int....
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