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2. SPORTS, TOYS AND ACCESSORIES

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Entry Title Harry Potter Cross Category Unit
Category 2. Sports, Toys and Accessories
Company Name
Client Company Name Warner Bros
Year Entered 2011
Target Environment
The Harry Potter Cross Category Unit was placed in Tesco stores across the UK and Ireland.
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Materials
All items were constructed from corrugated board and litho printed with two colour outers to aid compliance and back of store for merchandisers searching for packages. The units were fully assembled and delivered direct to store.
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Objectives
The Marketing Objective for this campaign was to offer a new franchise led solution to Tesco that was eye catching, fun and could sit at the front of the store. 2D Lego characters were used to excite children and attract the eye. Sara Slatter, Head o....
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Entry Title Speedo Aqua Beat Counter Unit Display
Category 2. Sports, Toys and Accessories
Company Name
Client Company Name Speedo International Ltd
Year Entered 2011
Target Environment
Large chain & Independent sports retailer in UK and Ireland
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Materials
Acrylic, HIPS vacuum formed Head, screen printing, plus inserted card print.
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Objectives
Describe how the entry achieved its marketing objectives overall: Include how well the display is integrated into an advertising programme or, lacking that, the brand's equity or position in the market:- The display was designed as per the brief whic....
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Entry Title Odyssey Two Tier Putter Stand
Category 2. Sports, Toys and Accessories
Company Name
Client Company Name Callaway Golf
Year Entered 2011
Target Environment
Golf Pro Shops across Europe. The unit was unique in that it met a wide variety of display and functional criteria. Firstly, it was easy to assemble by the pro shop staff and was also built to accommodate all types of Odyssey putters, including left ....
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Materials
A major challenge was to ensure Odyssey (red) colour consistency across the stand, even though it was constructed of mixed materials. This was achieved by using the Callaway (pantone) red and adjusting the mix ratios accordingly to ensure exact colou....
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Objectives
The brief was to produce a stand to energise the launch of the new Odyssey putter range, for display in 400 Pro Shops across Europe. A top priority for our client was how to exhibit the entire range of putters, while keeping the display looking neat ....
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Entry Title LA Fitness Lenticular Pop Up Stand
Category 2. Sports, Toys and Accessories
Company Name
Client Company Name LA fitness
Year Entered 2011
Target Environment
The unit was placed at 80 LA fitness clubs nationwide, as well as outside major grocery stores and major London tube stations.
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Materials
This patented display solution combines an accommodating folding/unfolding value as well as an automatic opening system with a lenticular lens affixed to one of the four panels. This pop-up unit combined print, cardboard, patented engineering, lentic....
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Objectives
The brief was to design and produce a portable, eye catching toolkit for LA fitness’s Outreach campaign. The aim was to reinforce brand awareness and drive new member acquisitions. The unit needed to attract attention and generate intrigue in order t....
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Entry Title Toy Story 3 Product Wall
Category 2. Sports, Toys and Accessories
Company Name
Client Company Name Argos
Year Entered 2011
Target Environment
Argos stores across the UK to support the launch of Toy Story 3 Merchandise.
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Materials
All the elements which make up the Toy story display were created with 100% card four colour screen printed. Side cheeks were introduced to frame the space. The display was despatched with full instruction sheets for store staff to implement.
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Objectives
In 2010 Disney Pixar launched Toy Story 3 on the big screen, bringing a range of merchandise oportunities in stores across the UK. Argos commissioned Bezier to work together with Disney to create a fun, standout promotional campaign in store. Marketi....
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Entry Title My Blue Nose Friends - Permanent Free Standing Display Unit
Category 2. Sports, Toys and Accessories
Company Name Carte Blanche Greetings Limited
Client Company Name Carte Blanche Greetings
Year Entered 2011
Target Environment
TARGET ENVIRONMENT The My Blue Nose Friends brand is now in its 3rd year and continues to show phenomenal growth, both within the UK and across International markets. With global sales now exceeding $80m USD, the need for strong, innovative in-store ....
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Materials
The man unit was constructed from MDF and the base was finished with bendy ply and finished with colour match spray paint. The base had a 440 micron PVC digital printed and wrapped around the base. Slatwall euro hook where injection moulded. MDF head....
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Objectives
Results & Achievements: The permanent FSDU was welcomed by stores, with many agreeing the FSDU enhanced and highlighted the product, ensuring maximum exposure and prominence of the MBNF brand within our High Street retailers. They appreciated the 360....
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Entry Title LEGO & Toy Story FSDU
Category 2. Sports, Toys and Accessories
Company Name SCA Hygiene Products UK Limited
Client Company Name Lego
Year Entered 2011
Target Environment
Summary: “Highly Engaging - High Impact unit”What is the target retail environment: Developed for ‘Vue’ Cinemas to create an engagement campaign during a four week period to capitalise on the post cinema trip and create strong brand connections betwe....
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Materials
List materials & Construction processes: The unit needing only minor assembly. It was constructed mainly from corrugated fibre board. The striking print which is a main focus point for the unit was created using five colours and a varnish. The colour....
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Objectives
How it achieved marketing objectives: The objective was to capitalise on the post cinema trip ‘Toy Story fervour’ and to create a strong brand connection between the LEGO brand and the Toy Story franchise. A free activity booklet was distributed on t....
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Entry Title Adidas Varsity FSDU
Category 2. Sports, Toys and Accessories
Company Name SMP Group
Client Company Name Footlocker Europe
Year Entered 2011
Target Environment
Foot Locker as a business appeal to a very broad spectrum of customers. Their market has exploded from what was a purely sports accessories market to what is predominately a fashion-led market. Their products are not designed to be used as active spo....
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Materials
Materials used included 170gsm gloss paper (1250 x 1850) mounted to 2000 mic display board 170 gsm gloss paper (1250 x 1850) mounted to 2000 mic display board Pads and glues
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Objectives
"The Client's initial brief was intended to have actual metal or fabricated locker units, however the cost of making/sourcing & procuring these, along with the huge cost and logistic issue of shipping pan-Europe meant our SMP rep suggested a cardboar....
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Entry Title Adidas Boot Wall
Category 2. Sports, Toys and Accessories
Company Name Valley Printing Company Ltd
Client Company Name adidas UK and Ireland
Year Entered 2011
Target Environment
The adidas boot wall was designed, manufactured and installed into 220 Sports Direct Stores nationwide. adidas were clear how they envisaged the F50 boot range to be positioned within Sports Direct stores nationwide – it was Valleys creative thinking....
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Materials
A display emphasising brand continuity, dynamism and maximum standout, manipulating the existing wall carcass to present adidas boots in an informative and attractive way. The rear panel is printed onto acrylic that sits on a robust metal back panel.....
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Objectives
- Brand position been improved? A global brand such as adidas require little brand positioning improvement overall –however the development and integration of the boot wall into the UK’s leading sport retailer has cemented their position at the point....
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Entry Title Reebok Reezig Display Solutions
Category 2. Sports, Toys and Accessories
Company Name Valley Printing Company Ltd
Client Company Name Adidas UK Limited
Year Entered 2011
Target Environment
What is the displays targeted retail environment? Reebok Gondola and slat wall display solutions were installed across over 220 retail locations across the UK inc: • 120 JJB Stores nationwide • 25 DW Fitness Retail Stores nationwide • 70 Key Independ....
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Materials
Reebok Reezig Display set consists of both Gondola and slat wall variants with materials and construction processes for both as follows: • Both Gondola and Slat Wall units constructed with an MDF and fabricated steel structure. • Black polypropylene ....
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Objectives
- Brand position been improved Reebok are implementing a ‘fitness’ orientated focus to the brand and products, repositioning itself away from ‘performance’ focused adidas and ‘multi-faceted’ Nike brand rivals. Building awareness into this 'fitness' o....
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