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3. ALCOHOLIC AND SOFT DRINKS

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Entry Title Banrock Station Double Sided Pop Up Floorstand
Category 3. Alcoholic and Soft Drinks
Company Name Smurfit Kappa Display UK
Client Company Name Constellation Europe Ltd
Year Entered 2011
Target Environment
This unit was designed to be placed exclusively in Co-Op stores and was promoted in support of the Co-op’s Plan Bee campaign.
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Materials
The unit was designed from sustainable high quality low cost paper based materials, die-cut and glued to form the unit. The unit is constructed from EB flute with the front and back utilising the same forme and print. The unit was screen printed with....
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Objectives
The unit was required to be low cost and easily assembled in-store. In addition the objective was to be able to shop the unit from both sides to allow flexible placement. This unit was designed to travel flat packed in a small outer to store and with....
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Entry Title E-paper Campaign for Bacardi Breezer & Eristoff
Category 3. Alcoholic and Soft Drinks
Company Name St. Ives Group
Client Company Name Bacardi Brown-Forman Brands
Year Entered 2011
Target Environment
BWS categories inOff Licence and Convenience stores
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Materials
Concept designMessage overlay creationOverlay adhesion to epaper plateMaterialsLexan sheetElectronic data plateRehargeable Lithium battery
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Objectives
St Ives Digital Media has utilised e-paper display technology to implement two successful POS campaigns for Bacardi (Brown Forman Brands). Delivering incremental sales and category share for two of its products: Eristoff Vodka and Bacardi Breezer, th....
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Entry Title Coors Light Back Bar Bottle Display
Category 3. Alcoholic and Soft Drinks
Company Name Williams Lea Tag
Client Company Name Molson Coors (UK)
Year Entered 2011
Target Environment
Molson Coors (UK) were given the opportunity to sell in their Coors Light brand into the "Town Pub" estate of Mitchell and Butler public houses. 2010 has seen pub after pub being closed down and as a result the competition between the alcoholic brand....
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Materials
The Coors Light Bottle Back Bar Display was produced by our partners Print 4 in 4 process colours plus an aqueous neutral coating on a 315gsm / 500 mic Performa CB FBB which was sourced from a well managed sustainable forest. This was printed on a Ak....
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Objectives
Molson Coors (UK) aim for the campaign was to increase sales of Coors Light in Mitchell and Butler pubs. The target was to grow sales of Coors Light to a minimum of 1x 11 gallon kegs per week on draft. "The Trocedero in Birmingham was initially selli....
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