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5. CONFECTIONERY & SNACK PRODUCTS - TEMPORARY DISPLAY

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Entry Title Thorntons Easter FSDU
Category 5. Confectionary & Snack Products - Temporary Display
Company Name
Client Company Name Thorntons
Year Entered 2011
Target Environment
The unit was to be distributed to Thorntons stores of varying size and format across the UK.
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Materials
The units were made out of corrugated material, display board and PVC. The unit was screen printed out of four colour process. The PVC pockets were designed to look like nests that sat on top of the first shelf of the unit as part of the Easter theme....
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Objectives
The brief was to develop a ‘Treat’ unit for impulse products during the Spring period. The unit was to have a four month in-store requirement and therefore needed to be durable enough to withstand a busy retail environment during a time of such high ....
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Entry Title Quaker Oatso Pots Clipstick
Category 5. Confectionary & Snack Products - Temporary Display
Company Name Cognoscenti Designs On Display
Client Company Name Walkers Snacks Ltd
Year Entered 2011
Target Environment
Multiple Grocery Stores, Independent grocery outlets and retailers in travel locations targeting both the "Take Home" cereal bays and "food to go" impulse areas within these stores. The targeted stores included Tesco (Extra's. Express and Metro's), L....
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Materials
2mm white foamex sheet (15% recycled) 500 micron polypropalene. 4 colour print. The 2mm foamex was printed 4 colours with an oversize image of the actual product and repeated the length of the unit to give product visibility after the product had bee....
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Objectives
The concept helped the product gain listings at Tesco in which the Tesco "Extra" store format accounted for 40% of total Oatso pot sales. The clip strip positioned at "Front of Store" being the main driver. 4750 units were produced for Tesco stores a....
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Entry Title Cadbury Christmas 2010 Sleigh
Category 5. Confectionary & Snack Products - Temporary Display
Company Name DS Smith
Client Company Name Kraft Foods
Year Entered 2011
Target Environment
Cadbury aimed to create the Cadbury magic around the Christmas season. The Sleigh was placed in 150 WH Smiths stores, positioned at the front of store with the products facing the main shopper path into the store.
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Materials
Header - EB190Y150W 5 COL S/PRINT Shelf Display - EB190Y150W Sleigh Front - EB190Y150W 3 COL S/PRINT REVERSE 3 COL S/PRINTSleigh Back - EB190Y150W 6 COL S/PRINT REVERSE 3 COL S/PRINT Plus ancillary items - X12 39MM X 145 TICKET STRIPS
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Objectives
As the world’s number one confectionary company, Cadbury described the Christmas 2010 Sleigh as a clear marketing success. Their aim was for Cadbury to retain and gain share of voice over the Christmas period and to increase sales over the Christmas ....
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Entry Title Cadbury Easter Chick FSDU
Category 5. Confectionary & Snack Products - Temporary Display
Company Name DS Smith
Client Company Name Kraft Foods
Year Entered 2011
Target Environment
The Easter Chick FSDU targeted the high street and grocery sector for the 2011 Easter market.
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Materials
Base - 190Y150W 5 COL S/PRINT Beak - 750MIC FBB 3 COL S/PRINT Dumpbin - EB190Y150W 5 COL S/PRINT Headers & Wings EB190Y150W Shelf Display - EB190Y150W 2 COL S/PRINT TOP CAP EB190Y150W 1 COL S/PRINT Plus ancillary items - 30 X140MM HANGING HOOKS X 15 ....
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Objectives
The FSDU was designed to create impact in store and act as a sign post for the Easter category. Our client wanted something that would be fun, engaging and a little different from the normal “Egg” motif. They managed to secure key space in WHSmith, G....
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Entry Title Thorntons Benny Bunny
Category 5. Confectionary & Snack Products - Temporary Display
Company Name DS Smith
Client Company Name Thorntons
Year Entered 2011
Target Environment
The Giant Bunny Wrap was developed exclusively for Tesco to showcase new product development and drive sales of a strong promotion (Half Price) during a key Seasonal event (Easter) for Chocolate Gifting.
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Materials
Main Unit - Front , Sides, Cut to shape Header & fitments - Material: EB190Y180W Print 6 colour high gloss screen; 1 piece of material; 1 set up Main Unit - Back Panel - Material: EB190Y180W; Print 6 colour high gloss screen; 1 piece of material; 2 s....
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Objectives
The creative brief was to develop a unit which: - showcased the product at its best - was easy for the consumer to shop - gave a clear promo message - delivered the Thorntons Premium cues and - was in line with the Thorntons Easter Design brief All t....
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Entry Title Maynards Port 2010
Category 5. Confectionary & Snack Products - Temporary Display
Company Name InContrast/STI Line
Client Company Name Cadbury UK
Year Entered 2011
Target Environment
The Maynards port unit was sited in garage forecourts, CTN,s and grocers.
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Materials
The main structure is EB Flute with the 3d Header made in E flte. For retail environments where SRP will not be used a tray kit is included which converts the unit to loose fill – boosting compliance in smaller stores. The main structure does all the....
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Objectives
The brief was to convey the Maynards tone which is all about ‘light-hearted, zany, barmy Maynards fun!” Clearly communicate the ATL in store High visual impact to interrupt shoppers Use SRP Outers rather than loose bags or rolls where possible. The P....
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Entry Title Wishes CDU 2010
Category 5. Confectionary & Snack Products - Temporary Display
Company Name InContrast/STI Line
Client Company Name Cadbury UK
Year Entered 2011
Target Environment
The unit was targeted for multi channel with the emphasis on impulse purchase sites.
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Materials
The Flatpacked Popup design is made from microflute to give necessary strength but has enough 'give' to harness the stresses inherant in such a design. The simple metallic flood colouring and minimal graphics allow the general shape form to do the wo....
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Objectives
The brief was to design an eycatching unit to be sited at till points and on store counters. It was also briefed in to be very simple to erect. As the CDU siting is geared to stimulate impulse purchase – to maximize this type of purchase the design i....
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Entry Title Maltesers Celebrate The Great Indoors
Category 5. Confectionary & Snack Products - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Mars Ireland
Year Entered 2011
Target Environment
Multiples and Convenience Stores throughout ROI. Modular POS units designed to disrupt shoppers and gain maximum floor space for the brand 1,900 impulse displays Text ‘Maltesers’ to 51500 for your chance to win one of hundreds of ‘Great Indoors Packs....
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Materials
EB flute corrugated board, Adam and Eve plastic clips, Wooden bespoke sized pallets. Screen printed. Diecut, glued. 1900 Prepack Display Units to hold Single product - fully assembled and stocked with product prior to delivery instore or to retailers....
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Objectives
All displays ordered by Mars were put up instore. Campaign began 10th Jan 2011 and ended 15th March 2011. Fully integrated with radio and print campaign devised to support the POP sales drive. Support from key on line bloggers. Maltesers Ireland face....
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Entry Title Toblerone Tobelle Pop Up Floor Stand
Category 5. Confectionary & Snack Products - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Kraft Foods UK Ltd
Year Entered 2011
Target Environment
Kraft foods, the largest global manufacturer of food and confectionary products and owners of the Toblerone brand, required an in-store launch for Toblerone Tobelle. A gift box version of the iconic brand. Tobelle has been named Confectionery Product....
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Materials
The unit was designed from sustainable high quality low cost paper based materials, die-cut and glued to form the unit. This design utilises incredibly lightweight materials not often used for constructing units that carry a full load of product. The....
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Objectives
The original brief was to create a low cost pop up unit with strong in store impact. The unit was to be delivered flat packed and merchandised in-store. Compliance of this type of unit is always a major issue with units often being discarded due to c....
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Entry Title Cadbury's Big Race FSDU
Category 5. Confectionary & Snack Products - Temporary Display
Company Name SP Group
Client Company Name Cadbury UK
Year Entered 2011
Target Environment
The FSDU is designed for use in multiple retail sites nationwide, for a limited period of six weeks, starting in March 2011. The display supports Cadbury’s national marketing campaign strategy as the official treat provider to the 2012 Olympic Games,....
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Materials
The FSDUs are constructed from E flute and NE flute corrugated board. NE flute was selected for its strength and the fine flute for its superior print finish quality. Graphics were lithographically printed using a four colour process, dye cut with be....
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Objectives
The brief was to make confectionery fun and exciting for the shopper/consumer. The FSDU design was to incorporate a product shot, the Spots v Stripes message and the ‘who’s the fastest?’ call to action. The FSDU tower unit was to hold 6 outers of sto....
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Entry Title Cadbury Crunchie Rocks Eco Unit
Category 5. Confectionary & Snack Products - Temporary Display
Company Name SP Group
Client Company Name Cadbury UK
Year Entered 2011
Target Environment
The FSDU is designed for use in multiple retail sites nationwide. The display supports Cadbury’s launch of new Crunchie Rocks, a bag of bite-sized chocolate products, new to Cadbury’s ‘sharing’ range. The display is predominantly designed for the fro....
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Materials
The units are made from corrugated board. Artwork was lithographically printed, die cut and mounted onto the board. Fully recyclable substrates were selected in line with Cadbury’s ‘When Purple goes Green’ sustainable philosophy.
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Objectives
The objective of the unit was to drive stand-out in-store and convey a key message - that there is a new Crunchie product offering, inviting the shopper to ‘Share that Friday Feeling’. The design was to make use of key brand colours and be celebrator....
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Entry Title Peperami Fanimal Talking FSDU
Category 5. Confectionary & Snack Products - Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever UK Ltd
Year Entered 2011
Target Environment
This display was sited in 'route to market' locations covering key cash and carry outlets nationwide. Convenience shop owner / managers being the primary buying target audience. Our client, Mark Brodrick said "at the time we had a major initiative to....
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Materials
Screen printed 4 colour EB corrugated board construction to the main body and to profiled branded header. Material CAD cut and then constructed by hand. 2000 micron t-shirt removable / interchangeable graphic for the header element. 2000 micron pocke....
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Objectives
The snacking & confectionery sector like many is extremely competitive with NPD vigorous to attract the attention of hungry shoppers looking for the next best snacking experience. This made our brief all the more challenging as we were not working wi....
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Entry Title £1 Great Value Sharing Shipper
Category 5. Confectionary & Snack Products - Temporary Display
Company Name Walkers Instore
Client Company Name United Biscuits
Year Entered 2011
Target Environment
Convenience retailers and forecourts
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Materials
190CC/EB/150WTT
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Objectives
McCoy's, Hula Hoops, Mini Cheddars and Phileas Fogg are all established snacks brands. The Launch of the £1 Sharing range has allowed these established skus to enter the Entertain & Share segment within the convenience channel. The £1 Sharing Shipper....
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