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6. GROCERY & GENERAL MERCHANDISE – PERMANENT DISPLAY

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Entry Title Value Communication Rollout
Category 6. Grocery & General Merchandise – Permanent Display
Company Name
Client Company Name The Co-operative
Year Entered 2011
Target Environment
The target retail environment was the diverse and substantial The Co-operative Food store network. The new proposition, called “Big Deals”, has meant the roll out of brand new point-of-sale material to 2,659 stores nationwide, over just 17 days. The ....
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Materials
Welded and screwed sheet metal fabrication was used in the construction of the range of equipment. Injection-moulded SAN risers were also used on gondola end shelving. 23,000 boxes of paper and card point-of-sale material were produced along with 100....
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Objectives
The main objectives of this project were to: 1. Launch the ‘Big Deals’ communication to all stores for end of P1 2011 (18th January) in a right first time and cost effective way 2.Drive sales by improving the customers value perception of The Co-oper....
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Entry Title FAFH POS Display
Category 6. Grocery & General Merchandise – Permanent Display
Company Name Creative Instore Solutions (Europe) Ltd
Client Company Name Kellogg Marketing & Sales Co (UK) Ltd
Year Entered 2011
Target Environment
Kellogg’s has been marketing quality products for a healthier world since 1906. With a brand renowned for its daring advertising to catch “the people’s eye”, Kellogg’s have developed one of the world’s most recognized brands, and remains the number o....
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Materials
The brief was to design a modular display system, delivering on the premium brand equity while leveraging the above the line campaigns held through-out the shelf life of the display. The modular system not only had to deliver on a premium and modern ....
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Objectives
These well presented, functional and appealing units were highly received by the customers within the FAFH category allowing for a fast and efficient roll-out. The display showcased the Kellogg’s product as a strong hero with the Kellogg’s red creati....
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Entry Title Duracell 1 x 5 Secondary Site Unit
Category 6. Grocery & General Merchandise – Permanent Display
Company Name HL Display (UK) Ltd
Client Company Name Procter & Gamble UK
Year Entered 2011
Target Environment
Provide a cost effective secondary site display solution with great standout in-store which can be easily sited adjacent to related categories i.e. toys and electronics. The display also needed to increase Duracell brand awareness in-store.
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Materials
1.8mm custom made black polyprop, black injection moulded HIPS hooks (5 off), black backed 39mm PVC ticket strip and 2 black nylon cable ties, the unit was die-cut, heat bent, digitally printed on an INCA printer and boxed in pairs for efficiency and....
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Objectives
The brief was to create a permanent secondary display for Duracell for all retailers. The unit had to be flexible to fit on all types of retailers fixtures, be easily installed and merchandised by field merchandisers, compact and light to carry into ....
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Entry Title Ariel Stain Remover Launch FSDU
Category 6. Grocery & General Merchandise – Permanent Display
Company Name InContrast/STI Line
Client Company Name Procter&Gamble
Year Entered 2011
Target Environment
The Ariel Stain Remover Launch FSDU was targeted at the grocery market In Northern Ireland and the Republic of Ireland
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Materials
The construction required block shelves and pre glued side walls to take the weight down to the floor. To create the ‘hip’ aesthetic shown on the product the designers sculpted a polypropylene wrap that took the shape of the hips which also covering ....
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Objectives
The brief was to create an innovative and disruptive freestanding unit to raise awareness and drive trial of an innovative new category launch for Ariel Stain Remover meeting the following criteria: •Structural reproduction of the Ariel Gel Stain rem....
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Entry Title Mars Petcare UK - Sheba and Cesar Permanent Unit 2010
Category 6. Grocery & General Merchandise – Permanent Display
Company Name Juice Creative Design Ltd
Client Company Name Mars Petcare
Year Entered 2011
Target Environment
The Pet Specialist Sector. A diverse channel with varying retailer sizes and types from small independent pet stores, through agricultural outlets to national and regional chains of stores. The Super premium market is extremely important, Mars Petcar....
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Materials
The main construction is a steel frame powder coated, with 200 micron interchangeable graphics.The unit is supplied as a modular system so that it can be flat-packed to ease storage and distribution. The unit assembles easily and all parts and fixing....
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Objectives
Super Premium is a strong growth area but with a large number of products and brands within this category in Pet Specialist it is hard to offer a variety for the consumers to choose. In order to create space where shelf space is a constraint, we want....
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