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7. GROCERY & GENERAL MERCHANDISE – TEMPORARY DISPLAY

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Entry Title Mars Petcare UK - Dog & Cat Treats Christmas FSDU 2010
Category 7. Grocery & General Merchandise – Temporary Display
Company Name Juice Creative Design Ltd
Client Company Name Mars Petcare
Year Entered 2011
Target Environment
The Pet Specialist Sector. A diverse channel with varying retailer sizes and types from small independent pet stores, through agricultural outlets to national and regional chains of stores. Seasonal treats is a very important part of the overall Mars....
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Materials
Corrugated board, strengthened to hold different product types and screen printed four colour process throughout.Provided as flat-pack for ease of storage and transport, with full instructions to build and display.
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Objectives
Christmas 2010 execution was about delivering a change to our execution and really bringing the feel of Christmas alive. The brief was to create a unit that would be eye catching, embody the essence of Christmas and create a fun shopping experience. ....
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Entry Title Mars Petcare UK - Cats Treats Dreamies FSDU
Category 7. Grocery & General Merchandise – Temporary Display
Company Name Juice Creative Design Ltd
Client Company Name Mars Petcare
Year Entered 2011
Target Environment
The Pet Specialist Sector. A diverse channel with varying retailer sizes and types from small independent pet stores, through agricultural outlets to national and regional chains of stores. The treats segment is a very important part of the overall M....
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Materials
PVC with board strengtheners and screen printed. Designed to fold in to a 'flat-pack' for ease of distribution and with full instructions provided for the retailer.
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Objectives
Dreamies, a relative newcomer to Cat Snacks and Treats Brands, was launched in the UK early in 2009. Dreamies has seen phenomenal double digit growth over the last 2 years, but there is still plenty of room for more growth with relatively low levels ....
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Entry Title Vanish Power Powder FSDU
Category 7. Grocery & General Merchandise – Temporary Display
Company Name Print and Display T/A P+D
Client Company Name Reckitt Benckiser
Year Entered 2011
Target Environment
National Multiples
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Materials
Having agreed the brief with the client, a white sample prototype was produced, the reasons for this were twofold. One to weight test the unit and two, ensure the unit would be capable of holding the required amount of product as specified. Productio....
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Objectives
How the brand’s equity or position in the market has been improved: With a deeper level of discount on Barbera(competitor) over the same no. of stores; Barbera Promotions last year resulted in total number of units sold = 1209. With the use of a crea....
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Entry Title Nestle EMU (Enviro-Merchandising-Unit)
Category 7. Grocery & General Merchandise – Temporary Display
Company Name SCA Hygiene Products UK Limited
Client Company Name Nestle Confectionery UK
Year Entered 2011
Target Environment
Summary: “highly sustainability focused unit with a 33% reduction in material usage” What is the target retail environment: The unit was developed specifically for Tesco and in particular to attract impulse purchase shoppers to the new range of insta....
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Materials
List materials & Construction processes: The unit was made using materials in accordance with Nestle and Tesco’s sustainability policies. Made from 100% recycled board with at least 40% made from recovered fibres. The unit was durable enough to withs....
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Objectives
How it achieved marketing objectives: 1) Nestle required only a small amount of stock to be displayed via an MU / Dolly (the traditional design of an MU / Dolly for this product promotion would have created a lot of wasted space and excess corrugated....
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Entry Title Herbal Essences Floor Stand
Category 7. Grocery & General Merchandise – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name P&G
Year Entered 2011
Target Environment
The unit was designed and manufactured exclusively for Superdrug. This product launch linked with a VIP ticket promotion for the Isle of Wight festival (no ticket were available to buy) the unit was enhanced by scented tear off leaflets infused with ....
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Materials
The unit was designed from sustainable high quality low cost paper based materials, die-cut and glued to form the unit. The unique cylindrical shape was achieved by utilising a high quality litho printed graphic panel that was wrapped around a corrug....
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Objectives
Francesca Sales (In-store Communications Manager) at P&G said “. The exclusive nature of the promotion secured several strong POS sightings within Superdrug. The unit delivered clear messaging of the ‘Better than ½ price’ and the ‘VIP Isle of Wight t....
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Entry Title ProGlide Launch Floor Stand
Category 7. Grocery & General Merchandise – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name P&G
Year Entered 2011
Target Environment
Gillette the UK’s leading male grooming brand and renowned for leading the way in shaving innovation launched the Gillette ProGlide at the beginning of the year. This new product represented a technological step change in the category, requiring an i....
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Materials
The unit was designed from sustainable high quality low cost paper based materials, die-cut and glued to form the unit. It was produced with a one colour screen printed EB flute back and central structure, unique one colour screen printed B flute flo....
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Objectives
The overall launch was a huge success for Gillette with unprecedented support seen in-store across all retailers. Over 1,000,000 razors were sold within the first 12 weeks of sale representing £6.5 million worth of value sales* with record value shar....
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Entry Title Sainbury's - Comic Relief Red Nose FSDU
Category 7. Grocery & General Merchandise – Temporary Display
Company Name St. Ives Group
Client Company Name Sainsbury's plc
Year Entered 2011
Target Environment
The targeted retail environment was Sainsbury’s grocery stores across the UK. The display was designed to support Sainsbury’s in-store activity for Comic Relief Red Nose Day. The display is built around a pivotal FSDU, which is suitable for use in bo....
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Materials
In line with Sainsbury’s sustainability requirements, the entire display is made from fully recyclable substrates, polypropylene, display board and corrugated card. Each component was tabulated to avoid the need for metal fixings. The components were....
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Objectives
The brief was to produce a display to hold Red Noses and Red Nose Merchandise that was suitable for use in all stores. It needed to consider the limited footprint of smaller Sainsbury’s Local stores, whilst creating standout in large supermarket stor....
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