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10. TELECOMMUNICATIONS AND COMPUTERS

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Entry Title Phones4u Tablet Display
Category 10. Telecommunications and Computers
Company Name
Client Company Name Phones4u
Year Entered 2011
Target Environment
Phones 4u value hungry customers, to meet the then urgent requirements for secure, live powered tablet display.
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Materials
Using the pre fitted (designed and supplied by h2 in 2010) "Demo Bay" fitted on slat wall, as the foundation. A bespoke metal and acrylic main "wedge" display shelf. Metal and acrylic vertical wall panel for live product mounting, reduced size upper ....
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Objectives
Describe how the entry achieved its marketing objectives overall: Include how well the display is integrated into an advertising program or, lacking that, the brand's equity or position in the market:- Key to marking objectives, was the need to effec....
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Entry Title Phones4u Demo Hub
Category 10. Telecommunications and Computers
Company Name
Client Company Name Phones4u
Year Entered 2011
Target Environment
Phone 4u Retail environment, "value hungry" mobile consumers
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Materials
Metal structural Plinth for stability, long operational life and cost effectiveness Interchangeable Metal product shelf, with light sensor "reactive" technology Plastic Vac Formed "factice" (model of handset) to surround screen Acrylic POS sheathing ....
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Objectives
Describe how the entry achieved its marketing objectives overall: Include how well the display is integrated into an advertising program or, lacking that, the brand's equity or position in the market As per above description of Media tie in, the demo....
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Entry Title Sony PlayStation Move Suite
Category 10. Telecommunications and Computers
Company Name Green Room Design
Client Company Name Sony Computer Entertainment Europe
Year Entered 2011
Target Environment
Green Room’s brief was to develop a suite of POP products to facilitate the launch, rollout and on-going presentation of the Sony PlayStation Move wireless gaming controller in retail stores, concessions and at events throughout EMEA (Europe, Middle ....
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Materials
Free standing tethered unit Main frame manufactured from mild steel. Cushion support manufactured from fire rated mdf and leatherette covering. Handset modified with steel conduit and integral USB lead. All connected with a revised injection molded c....
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Objectives
Green Room’s brief was to develop a suite of POP products to present and promote the new Sony PlayStation Move wireless gaming controller. The brief required a multi-faceted solution that: integrated with existing PlayStation display furniture; gave ....
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Entry Title Nokia N8 Slatwall Hotspot
Category 10. Telecommunications and Computers
Company Name HRG UK Limited
Client Company Name Nokia
Year Entered 2011
Target Environment
Vodafone Stores in UK, located in high street locations of various sizes. The display unit we created needed to fit onto their main fixture slat wall space within the equivalent width allocated to 2 product facings, which includes an allowance for pr....
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Materials
The slat-wall display was primarily made from HIPS (High impact Polystyrene) as it was to be in-store for approx 12 weeks. • Printed circuit board with battery pack • LED lighting • Illuminated push buttons • Motion sensor • 2 x dummy handsets on re-....
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Objectives
Background: In the summer of 2010 Nokia launched its most impressive smartphone to date, the Nokia N8 with a 12 megapixel Carl Zeiss camera and capable of recording high definition video. All eyes in the industry were focused on how this would perfor....
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Entry Title Waterstone's eReader Display
Category 10. Telecommunications and Computers
Company Name HRG UK Limited
Client Company Name Waterstone's
Year Entered 2011
Target Environment
Waterstone's book stores nationwide and several sites in Republic of Ireland. Waterstone’s are now the only national high street retailer who sell books as their key core offering. The stores are focused mainly in city centres or close to further edu....
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Materials
• Powder coated steel product and ticket holders mounted to wood shelves using security fixing • Eurohooks to display dummy boxes • Printed vinyl self-adhesive stickers for tickets • 2x Acrylic poster holders • 6x Heat bent framing devices • 48x Lith....
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Objectives
Background: At the beginning of 2010, Waterstones were in the early stages of developing a completely new e-Reader display concept for their stores and had allocated bay fixtures for the product but needed help to communicate the offering to their sh....
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