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11. COSMETICS, HEALTH & BEAUTY, HAIR PRODUCTS & FRAGRANCES - PERMANENT DISPLAY

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Entry Title Professional Nails
Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display
Company Name
Client Company Name Boots
Year Entered 2011
Target Environment
The expert nails module is designed to fit within the fashion brands category in larger Boots stores. These are premium areas showcasing new brands, and expert nails is the only module purely dedicated to nail polish.
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Materials
The unit consists of a simple metal inner with slotted uprights recessed into the back panel. 9 shelves fit onto this unit offset in 3 stages to define each of the 3 brands. The shelves increase in depth to create a waterfall effect to maximize visib....
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Objectives
Nail colour is one of the fastest growing Beauty markets in the UK. As the leading Health and Beauty retailer, Boots set out to create a highly productive area that brought together a huge spectrum of nail colours across Orly, Nails Inc. and Models O....
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Entry Title Revlon Modern Glamour Unit for Boots
Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display
Company Name
Client Company Name Revlon International
Year Entered 2011
Target Environment
The Boots retail environment only - ranging from high street to out of town stores.
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Materials
The materials used for manufacturing this unit included, Black Acrylic, Opal Acrylic, Clear Acrylic, Clear vac formings, LED lighting, PETG, Injection Moulded Clear Acrylic and Print The Revlon Modern Glamour unit is comprised mainly of precision, sh....
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Objectives
Revlon’s cosmetics unit re-design was part of the Boots Refresh and Rebalance Programme that began with store trials in April 2010. Revlon had a range of objectives, both marketing and functional, to ensure the unitary would strengthen their own bran....
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Entry Title 3 Way Gondola End
Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display
Company Name
Client Company Name Boots
Year Entered 2011
Target Environment
Designed for use in larger Boots stores, this unit helps support the ‘value’ end of gondola offers expected by customers. Traditionally static or mobile gondola ends have a shelving system which provides a limited amount of flexibility. This new 3 wa....
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Materials
Fabricated steel skeletal frame: Used to create a very strong yet lightweight construction. No structural elements were manufactured from lightweight material. Hips panels: Provides a functional in-filling element yet is easily removed and could be r....
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Objectives
Since the introduction of the 3 way end Boots has seen an increase in incremental supplier funding. Although still too early to understand if sales and volume have increased, the perception is that they have. Following the successful implementation B....
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Entry Title Wella Professional Campaign
Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display
Company Name
Client Company Name Wella
Year Entered 2011
Target Environment
This PRF display was designed for placement in Wella salons across 21 EMEA markets. Professional haircare is a creative industry. Salon owners and their stylists are passionate about what they do and take great pride in their work. It is also a very ....
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Materials
Lit Units produced - 4,675 Unit price to Client - 392 Euros Non lit units produced - 2,312 Unit price to client - 230 Euros Materials used included 0.8mm Zintec, powder coated matt white (polyester) 3mm steel base fabrication, 3mm mild steel epoxy po....
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Objectives
The PRF display was the premium item in a huge suite of in-store POS elements created to support the multimedia launch of a new Wella Professional colour and styling range. Blending creative design with functionality, it combined attention-getting im....
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Entry Title Superdrug Make Up A Frame
Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display
Company Name Arken P-O-P Limited
Client Company Name A.S. Watson
Year Entered 2011
Target Environment
Retail Health & Beauty - i.e. Superdrug stores
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Materials
A white MDF (medium density fibreboard) and brushed stainless steel framework. 3mm mirror acrylic applied to all customer facing aspects. Brand box constructed in mild steel and acrylic - powder coated gloss black. Two extruded aluminium LED lightbox....
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Objectives
Previously Make Up merchandising had been via a wall mounted carcass or by placing product trays directly on the Superdrug shelving system. The A Frame was designed to create a totally new shopping experience enhancing the browsing and selection proc....
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Entry Title Make Up Playtable
Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display
Company Name Arken P-O-P Limited
Client Company Name A.S. Watson
Year Entered 2011
Target Environment
Retail Health & Beauty - i.e. Superdrug stores
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Materials
Twelve sided faceted base constructed from MDF (medium density fibreboard) and wet sprayed. Twelve section display area in solid surface with inserted vacuum formed trays for presentation of individual Brand products. Base constructed in MDF with sol....
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Objectives
The Make Up Playtable was introduced to encourage browsing and the trial of the products displayed within it. Tissues, cotton wool and close-up mirrors were provided to assist with this. The Playtable promotes 3 Brands which are shown on the high lev....
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Entry Title Max Factor Eurogondola
Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display
Company Name Diam International Limited
Client Company Name Procter & Gamble
Year Entered 2011
Target Environment
Mass merchandisers, Pharmacies and Department Stores. A merchandising suite that builds a bridge between mass and prestige cosmetics. To endorse the 'backstage prestige' of Max Factor equity through form and materials, maintaining a manageable instor....
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Materials
Integral and durable all-metal chassis without excessive weight or cost. Shelf edge premium look and feel with LED lighting and plug and play connection to powered upright rails. Side panel inserts interchangable for promotion, information or to add ....
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Objectives
*Include how well the display is integrated into an advertising programme or, lacking that, the brand's equity or position in the market Hatch III improvements are designed to ease the Shopper to purchase and respond to trade needs to drive speed of ....
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Entry Title Max Factor Horizon Modular System
Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display
Company Name Diam International Limited
Client Company Name Procter & Gamble
Year Entered 2011
Target Environment
Mass merchandisers, independent stores, department stores and pharmacies. Fully modular system allows for any possible linear stock permutation. Ideal space gain tool for stores with varied shelf layouts. Consistent product skyline level gives a prem....
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Materials
Modular tray system requires no tools to assemble. Integral LED lighting and accessible 12v power rails enable accessories such as illuminated graphics, video screens, logo panels etc to be powered from above, below or in front of the installation. B....
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Objectives
?Include how well the display is integrated into an advertising programme or, lacking that, the brand's equity or position in the market • Hatch III improvements are designed to ease the Shopper to purchase and respond to trade needs to drive speed o....
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Entry Title Neal's Yard Lip Gloss 360 Impulse Unit
Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display
Company Name HRG UK Limited
Client Company Name Neal's Yard Remedies
Year Entered 2011
Target Environment
Neal’s Yard stores in UK, Japan and Middle East vary in size and layout, however all have a consistent look and feel. The environment is clean and natural, incorporating lots of wood and glass into fixtures. Stores reflect the premium nature of the b....
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Materials
The unit is made predominately of acrylic: - Laser-cut and glued acrylic construction in blue and clear. - Printed graphic wrap with clear die-cut PVC graphic wrap cover. - Printed matt laminated self-adhesive graphics. - Pivoting mirror within brush....
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Objectives
Background: In January 2011, Neal’s Yard Remedies introduced a range of cosmetics into their stores and concessions. This was the first time the brand has ventured into cosmetics and it would launch with a range of lip glosses. It was essential that ....
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Entry Title Goldwell Gondola End
Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display
Company Name Michael John Design UK Ltd
Client Company Name KPSS UK Ltd
Year Entered 2011
Target Environment
Cash & Carry hair colour category
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Materials
Digitally printed foamed pvc base, sides and header.Vacuum formed trays on shelves used to regiment product and extra branding area to front of shelf. The units were supplied flat in a kit for in store fitting.The graphics & shape, especially the rou....
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Objectives
The objective was to design a gondola end display to promote the Oxycur hair bleach.The graphics & shape, especially the rounded side panels tie in to the product shape and sub brand.Overall the unit achieved brand awareness with a very prominent and....
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