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12. FRAGRANCES & COSMETICS – TEMPORARY DISPLAY

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Entry Title Radiance Britney Spears Launch FSU
Category 12. Fragrances & Cosmetics – Temporary Display
Company Name
Client Company Name Elizabeth Arden
Year Entered 2011
Target Environment
The unit was sited in Boots, Superdrug and other High Street perfumeries. The launch was for a new celebrity fragrance which also told the story of Britney Spears evolution as a performer.
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Materials
The unit was predominantly of a card structure (litho printed), Mirri-Pak Rainbow Board screen printed acrylic GWP Glorifier with LED illuminated tester plinth.
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Objectives
As a new fragrance launch Radiance Britney Spears ranked highly in all of it's retail customers. Sales performance spiked during and through the launch period and has continued to develop as the fragrance / brand establishes itself as a top performer....
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Entry Title Neutrogena Multi Defence
Category 12. Fragrances & Cosmetics – Temporary Display
Company Name
Client Company Name Johnson & Johnson Ltd
Year Entered 2011
Target Environment
Originally POS was produced in 2010 for the soft launch in the major multiples and high street: Superdrug SSU x 272 Superdrug Blip x 879 JS ILP x 230 Boots MG x 448 Pharmacy CTU x 438 For the major launch In February 2011, Boots retailers, high stree....
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Materials
MG Production run quantity - 438 Unit Price to client - £38.52 Tray: Vac formed styrene screen printed PMS311C blue with 1 x special PMS311 blue onto mirror self adhesive (Fasson) Header: 4 colour process 1250mic box board. Tester area: 2mm clear PET....
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Objectives
The packaging pump format was chosen to be highlighted in the ISE – showcasing that the product was small but had a premium pump dispenser – and highlighted clearly with oversize bottles in the artwork. The A-Site (delivered and merchandised to 12 Bo....
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Entry Title Volume Sensation XXL Mascara Superdrug FSU
Category 12. Fragrances & Cosmetics – Temporary Display
Company Name
Client Company Name Vivalis
Year Entered 2011
Target Environment
The targeted retail environment for this piece of work was Superdrug. Sited in 300 stores the unit was designed to drive sales across two pieces of NPD - Volume Sensation XXL Mascara and Hot Lights Lip Gloss with XXL being the main focus. Another key....
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Materials
The unit was of litho printed card construction with some innovation by way of a pulsing LED light source to draw attention to the USP of the Lip Gloss product. LEDs were battery powered and remained on throughout the lifecycle of the promotion.
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Objectives
The unit provided a highly impactful platform for both the XXL and Hot Lights products. Both staff and consumers commented on how effective the pulsing LED's were in drawing attention to an already appealing piece of design. The clear communication h....
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Entry Title Impulse Very Pink FSDU
Category 12. Fragrances & Cosmetics – Temporary Display
Company Name
Client Company Name Unilever
Year Entered 2011
Target Environment
Superdrug Stores across the UK and ROI. The unit had to be versatile enough to stand out no matter what area of the store it was displayed in. As it would remain in-store for 3 months in total, the unit doubled up as a promotional display piece.
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Materials
The main body of the unit was constructed from EB flute and clad in a combination of display board and box board with a PETG glorifier and mop tray and plastic extruded hooks. Litho printed with a up seal
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Objectives
The brief was to produce a display to support the launch of the new Impulse fragrance Very Pink exclusively in Superdrug in conjunction with a limited edition gift pack containing an exclusive Barry M lip-gloss. The display was required to create a p....
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Entry Title Revlon Fire & Ice
Category 12. Fragrances & Cosmetics – Temporary Display
Company Name
Client Company Name Revlon International
Year Entered 2011
Target Environment
The entry was displayed across Boots stores across the UK and positioned in the cosmetics area of the store.
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Materials
The units were made with 100% card with four colour screen printing. Shelves were designed to look like they were part of Jessica’s cloak. The ‘Jessica’ factice provided eye-catching creative impact as it was stood off from the back panel creating de....
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Objectives
The brief was to produce a temporary display which would create in-store excitement whilst translating the essence of the Revlon brand equity from the 1950s into 2010. In 1952, Revlon launched an iconic colour collection called ‘Fire & Ice’, with mat....
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Entry Title Promotional Display Units
Category 12. Fragrances & Cosmetics – Temporary Display
Company Name HL Display (UK) Ltd
Client Company Name L’Oréal Luxury Products Division
Year Entered 2011
Target Environment
Mid floor and on counter in branches of Debenhams, House of Fraser and Boots Stores. Units were in store for a period of 4 weeks.
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Materials
Steel powder coated carcass with replaceable digitally printed styrene panels. Assembled using injection moulded GPPS frames. Counter units have differing embellishments manufactured in Wood, Acrylic, Styrene and PETG.
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Objectives
The units were all designed in-house using a common bespoke injection moulded frame with aesthetic differences to the cladding and product display area allowing the units to promote particular brand identities and a variety of gift offers ranging fro....
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Entry Title UNE Soft Minerals FSDU
Category 12. Fragrances & Cosmetics – Temporary Display
Company Name Impact Creative Partnership Limited
Client Company Name UNE (Bourjois)
Year Entered 2011
Target Environment
The FSDUs were designed to promote brand awareness within the cosmetics brands, and built to be in store for 4 weeks in both Boots and Superdrug stores.
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Materials
150gsm with a Machine Gloss Varnish Litho print paper 4+1/0 Litho print 1250 Mic Display Board EB Flute 180W/150W Plastic Epos 30 x 490mm Price Strips 30 x 490mm Carton 150k/150T BC
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Objectives
The marketing objective was to successfully launch UNE as a new, natural, make-up brand. At the time of this promotion, the brand had only been in Boots for about 6 months, and had only been in Superdrug for 1 month. Therefore our objective was to en....
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Entry Title Modular POP System – Max Factor
Category 12. Fragrances & Cosmetics – Temporary Display
Company Name InContrast/STI Line
Client Company Name Procter & Gamble
Year Entered 2011
Target Environment
The modular POP system is targeted for both Grocers and High Street in the UK and Ireland
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Materials
The design incorporates a variety of shelving and/or enhanced graphic panel options (see image 1) which are affixed onto a standard back and base. The back has multiple slot positions to secure various shelves/enhanced panel options. The modular POP ....
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Objectives
In a highly competitive market, Max Factor produces new POP each month for every retailer. In order to simplify the process and reduce costs the brief was to create a flexible temporary Point of Purchase unit for cosmetics which met the following obj....
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Entry Title Ghost Enchanted Bloom
Category 12. Fragrances & Cosmetics – Temporary Display
Company Name Kesslers International Limited
Client Company Name Procter & Gamble
Year Entered 2011
Target Environment
The temporary Ghost Enchanted Bloom floor merchandiser was rolled out across the UK and Western Europe to support the launch of the much anticipated Spring 2011 Ghost women’s perfume. This free-standing unit was designed to fit into both mass market ....
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Materials
The main body of the display was developed using laser-cut and CNC-bent steel sheets, surrounded by glossy screen-printed acrylic panels to create the distinct and elegant finish. The steel support structure gave extra robustness to the unit and ensu....
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Objectives
The display was successfully rolled out in various European countries for the launch of the new Ghost Enchanted Bloom perfume. The 4-week launch was heavily supported by a multitude of in-store promotions including free gifts and testers. The concept....
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