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13. HEALTH, BEAUTY & HAIR PRODUCTS – TEMPORARY DISPLAY

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Entry Title Neutrogena Pink Grapefruit Scented POS
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name Johnson & Johnson Ltd
Year Entered 2011
Target Environment
The unit was created to support the launch of Neutrogena’s uniquely fragranced ‘Pink Grapefruit’ line of Visibly Clear medicated skincare products in high street retailers. Key targets were Superdrug, with a high percentage of teen customers represen....
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Materials
MG Two-part vac formed tray flood coated with two PMS colours 4 colour process display board front and header Poparoma containing pink grapefruit scented crystals Die cut grapefruit segments printed 4 colour litho onto 300gsm stock with pink grapefru....
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Objectives
The key point of difference for the Pink Grapefruit range of products is their fragrance. It was a sub-brand created specifically to stand apart from the vast majority of medicated skincare products which are either plain or neutral smelling. As such....
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Entry Title Regaine Foam Launch Campaign
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name Johnson & Johnson Ltd
Year Entered 2011
Target Environment
Boots, with the high levels of trust it enjoys amongst consumers, was chosen as the key POS theatre for the launch of this new solution for a sensitive problem. In addition, the campaign extended to multiple grocery chains such as JS, Tesco and ASDA.....
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Materials
A Site Production run quantity - 15 Unit Price to client - £793.56 Main unit: Digitally printed onto EB flute, cut to shape Cubes: Litho print 4 colour process + fifth colour metallic + UV varnish onto 'EB' flute, cut to shape. Healthcare FSU Product....
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Objectives
In a 16 week clinical trial, 9 out of 10 men using new Regaine Foam twice daily said they kept or re-grew their hair. In a category famous for ‘snake oil’ remedies, this research provided a compelling ‘reason to believe’. The key objectives for launc....
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Entry Title Macleans Dancing on Ice Sainsbury's in Line Plinth
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name GSK
Year Entered 2011
Target Environment
Sainsbury’s stores to support Macleans’ sponsorship of Dancing on Ice. The display was positioned on the top shelf in the Washing & Bathing aisle to promote the half price offer across the Macleans Whitening toothpaste range.
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Materials
The header was litho printed onto 500mic boxboard and guillotined to size. Two stickers were litho printed onto 180gsm fasson and knifed. The vac formed tray was produced from 2mm white styrene without Floodcoat. EPOS printed onto Hoomic folding boxb....
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Objectives
The brief was to produce a display which communicated the sponsorship of Dancing on Ice and formed an integral part of a wider retail activation campaign roll out. The key marketing objectives were: -to integrate with and reinforce Macleans sponsorsh....
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Entry Title Berocca Promotional Mid Gondola Tray for Boots
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Display Creatives Ltd
Client Company Name Bayer Consumercare plc
Year Entered 2011
Target Environment
Designed to promote The Berocca brand highlighting the recently launched Berocca Boost to a target audience of 18 to 29 year olds through Boots, the largest Healthcare retailer in the UK.
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Materials
Material used for the substrate is a brand coloured HIPS (a recycled version that can also be recycled) with a combination of vacuum forming and fabricated sections. Product locating channels were used to keep products in line and to assist with merc....
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Objectives
The brief was to design and produce a unique Mid Gondola tray proposition for Boots as an integral part of an in-store promotion and media campaign. The key marketing objectives were to reinforce the core Berocca brand whilst at the same time promoti....
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Entry Title Maxitone Shelf Roller Display
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name HRG UK Limited
Client Company Name Maxinutrition Ltd
Year Entered 2011
Target Environment
The displays were designed specifically for Holland & Barrett stores in the UK. These stores vary in size and layout with product categories situated in different places in different stores. The stores are laid out in aisles with mid-level island uni....
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Materials
Shelf Roller Tray Reserver with Bus Stops: - 2mm HIPS Vac formed tray with transparent roller to front - 3mm HIPS Bus Stops - Vinyl graphics to vac formed tray and bus stops - 170gsm paper roller graphic insert The stand holds the full range of Maxit....
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Objectives
Background: In 2010 Maxinutrition gained listings for their Maxitone range of products in Holland & Barrett stores. Maxitone is a range of Sports Nutrition products targeted at women looking to support their fitness needs. It is a female oriented pro....
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Entry Title Olay Regenerist Super Serum Factice
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Impact Creative Partnership Limited
Client Company Name Procter & Gamble
Year Entered 2011
Target Environment
The factice displays were designed to support an exclusive Boots “platinum” launch of Olay Super Serum within their stores across the UK. Olay is a brand with a strong heritage but one that has become perceived as out-of-touch with younger female sho....
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Materials
4mm red colour matched HIPS for the main body 4mm black colour matched HIPS for the base 4mm light grey colour matched HIPS for the header cap. Header cap vac metalized. 40mm MDF support in the base section for stability. The units were delivered ful....
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Objectives
Our challenge was to create a customer stopping flagship piece to point of sale which in turn would showcase the launch of a new addition to the Olay Regenerist range. The units were to hold a small amount of stock for an impulse purchase but the mai....
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Entry Title Pro-Glide WOW Standee
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name InContrast/STI Line
Client Company Name Procter&Gamble
Year Entered 2011
Target Environment
The ProGlide launch had unprecedented support in-store across all retailers.
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Materials
1 colour EB rear structure, 4 colour litho displayboard main body and 1 colour screen print polypropylene for curve. All components glued together to allow simple in-store assembly. Flat packed.
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Objectives
The brief was to provide innovative and eye-catching displays that called out the key benefits of the new technology for this product i.e. the gliding principle and driving rapid awareness in-store. A flat packed standee for tactical implementation b....
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Entry Title Neutrogena Tube Clipstrip
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Lighthouse Display International Limited
Client Company Name Johnson & Johnson
Year Entered 2011
Target Environment
Targeted at UK grocery and health and beauty retailers to provide off the shelf secondary sitings in support of the main on-fixture presence. The objective was to drive significant additional impulse sales and the launch was in the late Summer / earl....
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Materials
The Clipstrip was produced in die cut 800mic polypropylene with 4 colour screen print plus an injection moulded nylon S-Hook was supplied for hanging the display in store.
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Objectives
The brief was to develop a cost effective solution that enabled the product to be pre-loaded as a compact transit solution for shipping to stores. An ingenious fixing solution (now the subject of a registered design) was developed for attaching the t....
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Entry Title Garnier Caffeine Tinted Eye Roll On Totem
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Lighthouse Display International Limited
Client Company Name L'Oreal
Year Entered 2011
Target Environment
Two totem strips were located in all Superdrug Stores across the UK. The highly visible units were ideally cross merchandised in key areas of the isles such as ''womens tanning'' and impulse areas near the till point. The overall design & graphics we....
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Materials
800 Mic Polypropylene back panel & 380 mic APET pockets. The display was digitally printed but also included a clean high gloss finish to suggest a more premium product. The units were sent out fully assembled in individual transit cases to ensure su....
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Objectives
Objectives: To produce a dynamic off the shelf merchandising solution for the Garnier Caffeine Eye Roll On Brand. To create significant incremental sales by creating eye catching visibility for the product in order to secure a full listing whilst pla....
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Entry Title 3 Day Straight & Go Blonder Spray Tray
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Michael John Design UK Ltd
Client Company Name Kao Brands Europe
Year Entered 2011
Target Environment
Superdrug hair care category
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Materials
Vacuum formed tray with screen printed colour coded printed inserts. Digitally printed information panel Display is constructed of 100% recyclable HIPS including information panel so the display Can be more readily recycled after use.
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Objectives
The objective was to design a tray to promote the launch of two new products for the John Frieda brand. John Frieda are very well know in the premium hair care category and the brief was to design a tray that promoted both of the new brands on the sa....
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Entry Title Soft & Gentle Tray
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Michael John Design UK Ltd
Client Company Name Colgate Palmolive
Year Entered 2011
Target Environment
Sainsbury’s Health & Beauty Category
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Materials
Base tray - Screen printed and vacuum formed. Litho printed and mounted to display board. Tray graphics digitally printed Scented leaflet – litho printed and infused with the product scent.
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Objectives
Palmolive Soft & Gentle re-launched the brand in 2010, with the objective of modernizing the brand and pulling out the brand essence of femininity & fragrance. In such a highly competitive market, Point of Purchase marketing is imperative to engage c....
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Entry Title Precision Foam Colour FSDU
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Michael John Design UK Ltd
Client Company Name Kao Brands Europe
Year Entered 2011
Target Environment
Boots permanent hair colour category
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Materials
Fully cardboard engineered unit, EB flute corrugated and 1500mic display board
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Objectives
The objective was to design a display to promote the launch of a brand new product in to a new category (Hair colourants) for the John Frieda brand. John Frieda are very well know in the premium hair care category, but with the launch of the new “Pre....
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Entry Title Nice n Easy Foam Mid Gondola Tray
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name P&G
Year Entered 2011
Target Environment
The unit was produced to support a revolutionary new hair colour launch. The unit was designed to communicate the three key messages of “Shake it, Foam it, Love it” This was achieved by developing three raised commutations panels that not only commun....
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Materials
The unit was designed from sustainable high quality low cost paper based materials, die-cut and glued to form the tray. The unit consists of a raised plinth produced from 245gram white line kraft laminated to an E flute material wrapped in a 5 colour....
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Objectives
In a time of intensive competitive activity which saw two simultaneous product format launches, the POS was tasked with cutting through the noise and delivering extra-ordinary stop and awareness. Even more challenging was the communication of new for....
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Entry Title Sure Crystal Clear Diamond Superdrug Shipper
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever UK Ltd
Year Entered 2011
Target Environment
This shipper was produced exclusively for Superdrug stores with the ultimate target audience being female deodorant users between the ages of 16 and 35.
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Materials
EG corrugated card screen printed 4 colour to all external faces with one colour print to all internal areas. Die cut and hand finished. Units fully assembled and despatched 1 per outer carton with planagram and 'what good looks like' merchandisig gu....
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Objectives
Our client, Evelyne Wilkinson complimented us that "this brief was about getting the shopper fit right, heroing Alexandra Burke and tying in an exclusive store competition that would appeal to the target. We wanted a shipper with real stand out in st....
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