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| Entry Title |
Gift Card Unit |
| Category |
14. Stationery, Office Supplies, Financial and Other Services |
| Company Name |
|
| Client Company Name |
Argos |
| Year Entered |
2011 |
Target Environment
Argos stores across the UK, both town centre and out of town formats.
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Materials
The unit was constructed primarily of powder coated metal work – a simple structure with back panel and side fins. The grey of metalwork, was matched to the Argos standard in store equipment.Promotional messaging is interchangeable and can be updated....
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Objectives
Argos, in conjunction with Blackhawk Network, was developing an in store branded gift card offer, in line with a significant trend for gift cards as a gift in the UK. Our brief from Argos and Blackhawk was to create a display unit to give maximum sta....
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| Entry Title |
Filofax - Flex Spinner |
| Category |
14. Stationery, Office Supplies, Financial and Other Services |
| Company Name |
Arken P-O-P Limited |
| Client Company Name |
Filofax UK Ltd |
| Year Entered |
2011 |
Target Environment
All major department stores, stationery outlets both in the UK and Worldwide.
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Materials
The unit is manufactured from laminated black gloss MDF (medium density fibreboard), including acrylic shelves and a rotating base.
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Objectives
The Flex product is targeted at the 25-40 year old female market. Being a 'sister' of the traditional Filofax - the brand owners wanted to reposition its solid/dependable - yet somewhat ageing - reputation. As this was a new product launch, sales upl....
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| Entry Title |
Scratch Card Isle End |
| Category |
14. Stationery, Office Supplies, Financial and Other Services |
| Company Name |
Carte Blanche Greetings Limited |
| Client Company Name |
Carte Blanche Greetings |
| Year Entered |
2011 |
Target Environment
The Brief : To design an Island End to launch a new collection of Me to You greeting cards and to heavily promote a Scratch Card mechanic. The promotion consisted of a Scratch Card given out with each transaction of a Me to You card, gift bag or gift....
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Materials
Materials used The Main panel and 3D elements were made up of 170 GSM paper and 2000 micron display board. Pockets are PET. The unit is held in position on the differing island ends using re-usable plastic slats. The unit is shipped folded into three....
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Objectives
Objectives The objective of this unit was to showcase the leading Me toYou Classic brand along side its sub-brands: Softly Drawn, Sketchbook and Photo Finish. These are four very different artwork directions, but each features Tatty Teddy, the signat....
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| Entry Title |
Lebara Sim/Top Up Card Merchandiser |
| Category |
14. Stationery, Office Supplies, Financial and Other Services |
| Company Name |
HRG UK Limited |
| Client Company Name |
Lebara |
| Year Entered |
2011 |
Target Environment
Lebara Mobile sell Sim and Mobile Phone Top up cards to primarily the ethnic market. These are normally kept behind the counter or under the till due to a lack of display space therefore limiting visibility and accessibility to the target audience. T....
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Materials
• Screen printed vacuum formed 3mm high impact polystyrene base. • Routed and heat bent 3mm high impact acrylic, fabricated to provide multi-function unit. • Graphics printed 4 colour process onto white self-adhesive vinyl and applied into position. ....
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Objectives
Background: Consumer: Lebara’s target consumers are first generation migrants (ethnic market) who have moved to the UK and make regular phone calls to friends and family abroad in their home countries. Market: Lebara has an increasing need for strong....
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| Entry Title |
Associated Newspapers FSDU |
| Category |
14. Stationery, Office Supplies, Financial and Other Services |
| Company Name |
SCA Hygiene Products UK Limited |
| Client Company Name |
Associated Newspapers |
| Year Entered |
2011 |
Target Environment
Summary: “Functional – Highly Communicative unit”What is the target retail environment: The unit was developed specifically for Tesco and in particular to promote a Daily Mail, Mail on Saturday and the Mail on Sunday price promotion in Tesco supersto....
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Materials
List materials & Construction processes: The unit was made using materials in accordance with Associated Press and Tesco’s sustainability policies. Made from 100% recycled board with at least 40% made from recovered fibres. The unit was durable enoug....
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Objectives
How it achieved marketing objectives: 1) For ‘Associated Press’ the unit needed to be easy to assemble, car transportable and compliant with Tesco guidelines. The unit provided clear, unmissable visibility instore. Raising significant awareness of th....
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