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15. SHORT RUN AND FLAGSHIP (UNDER 50 UNITS)

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Entry Title Nivea Interchangeable A Sites
Category 15. Short Run and Flagship (under 50 units)
Company Name
Client Company Name Beiersdorf UK Ltd
Year Entered 2011
Target Environment
The units were positioned in selected flagship Boots stores across the UK
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Materials
The unit was comprised of EB flute, FBB, Display board, 2mm Styrene and mirror board. There were 3 different sizes provided in order to cater to the specific needs of each retail environment. The size range and number produced are outlined below: 7 S....
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Objectives
NIVEA launched the Feel closer campaign in 2010. The A Sites were the first initiative in which the Feel Closer logo was displayed at POS. The NIVEA A Sites were installed for a period of 6 weeks during the summer months. As part of the activity we w....
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Entry Title Toshiba Shop in Shop Display
Category 15. Short Run and Flagship (under 50 units)
Company Name
Client Company Name Toshiba
Year Entered 2011
Target Environment
DSGI / Currys Electronics / Television consumers
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Materials
High Gloss laminated MDF constructionHeat bent and manufactured Acrylic componentsHigh efficiency Illumination
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Objectives
Describe how the entry achieved its marketing objectives overall: Include how well the display is integrated into an advertising programme or, lacking that, the brand's equity or position in the market The display was designed to give a premium look ....
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Entry Title Boots No7 in Waitrose
Category 15. Short Run and Flagship (under 50 units)
Company Name
Client Company Name Boots
Year Entered 2011
Target Environment
Early last year Boots and Waitrose announced a joint venture, whereby they would undertake the mutual introduction of each others’ brand with their own stores. As part of the venture Boots own cosmetics brand No7 was introduced into Waitrose stores a....
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Materials
Die cast Aluminum: Used to provide consistent curved features to the hero units that feature on either side of the No7 displays. Aluminum Extrusion: Provides an economical and consistent detail to the surround of the hero frames. LED Lighting: Extra ....
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Objectives
The marketing objective of the initiative was create strong brand presence with Waitrose stores, in order to generate sales outside their own stores, with the premium No7 brand acting as an anchor for the entire Health & Beauty area. The complete dis....
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Entry Title Listerine Enamel A Sites
Category 15. Short Run and Flagship (under 50 units)
Company Name
Client Company Name Johnson & Johnson Ltd
Year Entered 2011
Target Environment
Boots stores, both high street and out of town. The task was to raise awareness of the new Listerine Enamel product amongst existing users and also to recruit non-users to the category. In 10 of Boots' larger stores, awareness was driven by A sites d....
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Materials
The large molars for the A site were initially sketched by hand to pitch the idea to Boots. Acquiring a 3D model of a tooth was critical for the tooling so it was unmistakably a tooth when situated instore, alone or as part of a set; the concept had ....
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Objectives
The Listerine Total Care range is often on promotion in Boots and the major multiples. To ensure shoppers would realise that Enamel was new, it was important to interrupt them and make a strong link with the above the line campaign. The molar A sites....
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Entry Title B&Q Cafe Concept
Category 15. Short Run and Flagship (under 50 units)
Company Name
Client Company Name B&Q
Year Entered 2011
Target Environment
DIY "shed" based retail, bringing a new level of sophistication and retail communication to the cafe area, plus on line browsing and on line shopping opportunity.
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Materials
MDF Laminate Carpeting Furniture / sofas Soft furnishings Internet stations 4 x Screens with remote media download
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Objectives
Describe how the entry achieved its marketing objectives overall: Include how well the display is integrated into an advertising programme or, lacking that, the brand's equity or position in the market:- The agreed objectives were to deliver a new le....
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Entry Title Black
Category 15. Short Run and Flagship (under 50 units)
Company Name
Client Company Name Dixons Retail
Year Entered 2011
Target Environment
In a market shift Dixons Retail moved away from its established customer base of the technical enthusiast in an effort to target design-conscious consumers, with the introduction of a standalone store in Birmingham called Black. Aware that their trad....
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Materials
Through the development and partnership with the design houses, a materials pallet was proposed. Contrasting materials were selected to create both rugged and soft appearances in order to portray a natural-looking store that enhanced the desired bran....
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Objectives
With the proven ‘Winning New Revenue’ program well into its third year, the timing was both right and prudent for Dixons to develop a new format. Numbers were analysed from years of store data and focus groups were set up to identify potential gaps i....
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Entry Title Asda Living Card Zone
Category 15. Short Run and Flagship (under 50 units)
Company Name
Client Company Name Hallmark
Year Entered 2011
Target Environment
Asda Living is currently a chain of 25 stores across the UK. They serve approximately 22,000 customers per store per week, with a very different shopper mindset from those within their conventional supermarket categories. We worked collaboratively wi....
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Materials
The units were created using an ‘off the shelf’ Tago kit to maximise cost efficiencies for the client and to enable the furniture to work with standard ASDA accessories. We created additional enhancement kit to add more interest to the overall design....
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Objectives
The brief was to improve the complete category area for the card, wrap and gifts, building a ‘shop-in-shop’ zone within the ASDA Living store, to create a more emotive shopping experience with Hallmark as the leading brand. Key to the success of this....
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Entry Title Adidas Headphone Unit
Category 15. Short Run and Flagship (under 50 units)
Company Name 032 Design Ltd
Client Company Name Sennheiser UK
Year Entered 2011
Target Environment
The unit was designed to sit in a showcase/exhibition environment at the Adidas Gifting Store in Covent Garden and also at The Gadget Show Live at the NEC.
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Materials
As the unit was initially only a one off it was decided to fabricate it from layers of gloss white acrylic. The head profiles are made up from layers of 10mm acrylic, which are stepped to create a channel for the shoelaces. To add to the styling, 6 s....
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Objectives
The main objective of the unit was to display three headphones, in ear and overhead style, whilst neatly hiding the cables. It had to retain and reflect the brand values of both Adidas and Sennheiser with a premium ‘showcase’ feel. In addition to thi....
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Entry Title Filofax - Selfridges Unit
Category 15. Short Run and Flagship (under 50 units)
Company Name Arken P-O-P Limited
Client Company Name Filofax UK Ltd
Year Entered 2011
Target Environment
Selfridges, Oxford Street, London
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Materials
Manufactured from laminated white MDF (medium density fibreboard). It includes toughened glass shelves and LED lighting. The rear paper display section is produced in 2mm clear acrylic with wire tension strips holding the papers in position. The fron....
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Objectives
Filofax has had a presence in Selfridges for several years but were granted this island site to support their repositioning as a more contemporary brand. Filofax had previously been sited in various locations within Selfridges from a large permanent ....
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Entry Title Superdrug Wimbledon SOTF
Category 15. Short Run and Flagship (under 50 units)
Company Name Arken P-O-P Limited
Client Company Name A.S. Watson
Year Entered 2011
Target Environment
Retail Health & Beauty - i.e. Superdrug Stores
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Materials
Make Up Area i) Make Up carcasses clad in high gloss mild steel and high gloss laminated MDF. ii) Make Up A Frames constructed in MDF with brushed stainless steel framework. iii) Make Up Playtable constructed in wet sprayed MDF with a solid surface f....
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Objectives
There were three key objectives set for this trial store. i) To reposition the Superdrug Brand ii) To increase overall sales of the store iii) To specifically trial a new way of Make Up merchandising For the Make Up Category sales uplift in the first....
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Entry Title Glorious Britain Store - Stansted
Category 15. Short Run and Flagship (under 50 units)
Company Name Disme UK Limited
Client Company Name Autogrill UK Ltd
Year Entered 2011
Target Environment
It targeted the face of airport retailing, recognising consumer trends and implementing them in the fast moving airport retailing environment. Our client, World Duty Free, is a trading division of Autogrill Retail UK Ltd. It is the UK’s leading trave....
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Materials
The Store is built up using a number of modular wall components to allow maximum compatibility across all retail sites in terms of space available of each terminal or airport and product to be merchandised. The system includes wall panels that are co....
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Objectives
Based on the initial concept created by RPA vision, Disme worked in developing and manufacturing a distinctly British flagship store, that will serve as model for further rollouts at main airport locations in the UK for the Glorious Britain brand. Fi....
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Entry Title Ferrero Kinder Big Egg, Big Surprise
Category 15. Short Run and Flagship (under 50 units)
Company Name DS Smith
Client Company Name Ferrero UK Ltd
Year Entered 2011
Target Environment
This crowd drawing theatre piece was created to promote the Ferrero Kinder 'Big Egg, Big Surprise' Easter Eggs to Tesco customers over the Easter period. With an estimated 80 million Easter Eggs sold each year in a very competitive market, Ferrero kn....
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Materials
The unit was produced on EB 190 Y 150W with an unprinted outer wrap of 0404 B125LT. The unit was printed digitally, 4 colour (CYMK) using UV jet inks. It included some sign holders and snap rivets supplied by Alplas plus a stretch of male and female ....
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Objectives
The Ferrero group has a turnover of 6.6 billion Euros and has over 21000 employees. It is the fourth largest confectionary company in the UK. The Ferrero marketing team came up with some visual ideas and a loose brief that they gave to the supplier. ....
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Entry Title Green Room / Mercedes-Benz Brentford Gallery
Category 15. Short Run and Flagship (under 50 units)
Company Name Green Room Design
Client Company Name Mercedes-Benz Retail Group (UK) Limited
Year Entered 2011
Target Environment
Mercedes-Benz flagship showroom in Brentford, London. Mercedes-Benz Brentford is a three-storey site with an extensive 50-metre window on its uppermost level looking out onto the M4. This is one of the busiest sections of motorway in the country, act....
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Materials
Rear graphics manufactured from Aluminum extrusion. Rear graphic produced as a banner grade material stitched around all edges. Car ramps supplied with various graphics subject to various designs. Props manufactured from specialist suppliers again al....
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Objectives
Mercedes-Benz Retail’s objective for this display was to capitalise on the showroom’s unique and premium location, broaden the brand’s appeal and capture the interest of a younger demographic, as well as appealing to the current Mercedes Benz custome....
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Entry Title Cadbury Fresh Stores Spots Verses Strips Permanent Display Unit
Category 15. Short Run and Flagship (under 50 units)
Company Name Impact Creative Partnership Limited
Client Company Name Cadbury UK
Year Entered 2011
Target Environment
Cadbury Fresh stores are small retail environments that only sells Cadbury product in Retail Outlets across the UK.
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Materials
The structure of the unit is a steel construction welded together and powder coated white. The selling space at the top of the unit also includes a vacuum formed header and back panel and clear acrylic dividers The graphic on the main metal unit are ....
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Objectives
The display unit has been designed to fully integrate with the Spots Vs Stripes media campaign which aligns Cadbury advertising with their sponsorship of the 2012 Olympic Games. It achieves this in a number of ways: The most obvious of these design f....
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Entry Title Tesco Health & Beauty Environment
Category 15. Short Run and Flagship (under 50 units)
Company Name Kesslers International Limited
Client Company Name Tesco
Year Entered 2011
Target Environment
The Tesco Health & Beauty environment was developed for five flagship Tesco Extra stores, to create a premiumised shopping environment not previously adopted by the UK supermarket sector. The environments consisted of a number of bespoke permanent po....
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Materials
The main materials used throughout the project were MDF, PETG plastic, brushed aluminium and steel to create a range of robust and cost-effective displays. The main idea was to attain a premium look within the environment: white powder-coated steel a....
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Objectives
The project’s objective was to meet consumers’ demand and increase Tesco’s product offering within the Health and Beauty sector by ultimately improving customers’ buying experience. The concept behind the Health & Beauty environments was to encapsula....
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Entry Title Vodafone VIP Flagship Windows
Category 15. Short Run and Flagship (under 50 units)
Company Name Marketing Store, The
Client Company Name Vodafone UK
Year Entered 2011
Target Environment
There are 7 flagship stores in the Vodafone estate; a flagship store delivers to the customer an enriched customer experience. It embodies Vodafone’s brand values and provides a more rewarding experience than a standard high street retail outlet. Par....
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Materials
List materials and processes used in manufacturing: 17 x Hanging Mesh Background Banners 17 x Acrylic Crowds 06 x Hanging Mesh Handset Banners 10 x Window Vinyls 05 x Digital Plasma Screens 05 x Digital Plasma Stands 60 sec Digital Video
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Objectives
Brief Background In the competitive telecommunications sector, customers are increasingly expecting more from their network provider beyond the initial handset/tariff selection. Vodafone have also shown through quarterly research that successful loya....
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Entry Title Mobile Broadband In Store – CFU & Live Wall Panel
Category 15. Short Run and Flagship (under 50 units)
Company Name Marketing Store, The
Client Company Name Vodafone UK
Year Entered 2011
Target Environment
Central Feature Units (CFUs) and live wall panels were installed in 14 Vodafone stores chosen as part of a pilot study to test the way Vodafone communicates the benefits of Mobile Broadband and Mobile Email to customers. As 4 stores were unable to ac....
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Materials
PRODUCTION RUN QUANTITY: 10 x CFUs CFU construction: The main carcus of the CFU was constructed in Glacier White Corian and MDF. The table top construction was made out of MDF and White Acrylic. We added a podium to the top of the CFU to carry additi....
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Objectives
Target Audience: Vodafone identified that customers felt confused and intimidated when shopping for Mobile Broadband. They found that customers couldn’t easily identify the right offering for their needs because of the technical language used and the....
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Entry Title Jan Sales POS - Flagship Windows
Category 15. Short Run and Flagship (under 50 units)
Company Name Marketing Store, The
Client Company Name Vodafone UK
Year Entered 2011
Target Environment
What is the entry’s targeted retail environment? There are 7 flagship stores in the Vodafone estate; a flagship store delivers to the customer an enriched customer experience. It embodies Vodafone’s brand values and provides a more rewarding experien....
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Materials
1500mm Fan forced half perspex spheres filled with ‘polystyrene snow’, printed back panel, MDF painted base Antistatic ioniser Window Vinyls Hanging mesh banner
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Objectives
Brief Background January is the busiest time of year in any retailer’s calendar. Vodafone wanted to capitalise on the busy high street traffic, by making sure they have plenty to talk about. January is also the month that the high street goes on sale....
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Entry Title All Bets in One View via Digital Signage
Category 15. Short Run and Flagship (under 50 units)
Company Name Scala Broadcast Media
Client Company Name Corbett Sports
Year Entered 2011
Target Environment
Corbett Sports has its own network of shops throughout the country. All subsidiaries of Corbett Sports are designated to be equipped with this digital signage network.
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Materials
- 30 digital sigange players at over 25 Corbett Sports sites In each subsidiary: - 46” sun readable screen in the window of the shop, facing the street/walkway - 46” indoor screen behind the counter at each store, facing the customer
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Objectives
Although the window screen was key to drawing people into the shop, the behind the counter screen was key to Corbett Sports as this took away the responsibility of managing the white board from the shop manager allowing them to focus on customer serv....
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Entry Title Odeon, Candy King
Category 15. Short Run and Flagship (under 50 units)
Company Name Simpson Group
Client Company Name Blue Stocking Partnership
Year Entered 2011
Target Environment
In April 2010 we received an interesting brief from Blue Stocking Partnership on behalf of Odeon cinemas; to assist in creating greater visual impact of the pick ‘n’ mix Candy King concession display area within the cinemas.
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Materials
Pick 'n' Mix Wall Graphics Size: 20 sets of 1525 x 470mm PVC 16 sets of 915 x 470mm PVC 19 sets of 480 x 470mm PVC 10 sets of internal fittings-- Corrugated. Material: 900mic clear PVC Corrugated BC flute (internal fittings) Print: Digitally printed ....
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Objectives
From initial research provided from some European cinemas, Simpson Group’s 3D CAD designers explored the limitless possibilities of creating a graphic enhancement for the Candy King pick 'n' mix area within Odeon cinemas which would be as pleasant on....
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Entry Title Christmas Giftbox Towers
Category 15. Short Run and Flagship (under 50 units)
Company Name Simpson Group
Client Company Name Cruise Fashion Ltd
Year Entered 2011
Target Environment
Cruise clientele----highend designer fashion shoppers.
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Materials
Giftbox Cube Towers: 290 sheets of E flute 1450mm x 2400mm. Screenprinted in 3 colours with Black, Gold 871c and gloss varnish. Diecut to shape, glued and assembled. Boxes were then strategically placed, glued and erected into towers to create overal....
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Objectives
Simpson Group created a towering cascade of Christmas gift boxes for the 2010 trading period when we received a fantastic Christmas brief from CRUISE Fashion Ltd. in September 2010. The Challenge: CRUISE Fashion had an approved marketing concept that....
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Entry Title Simple Eye Make Up Remover Pen NPD Launch
Category 15. Short Run and Flagship (under 50 units)
Company Name StormDFX Ltd
Client Company Name Simple
Year Entered 2011
Target Environment
As a result of an agreement for a period of exclusivity the display material we had been brief to design produce and deliver would only be in 24 of the top Boots stores in the UK. This is a key retail environment for the launch of health and beauty a....
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Materials
Initially a first off prototype was produced in unprinted materials for approval by both client and retailer. Due to the short run nature of this project the 2000 micron display board and EB corrugated card was digitally printed at our in house facil....
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Objectives
Our client put their 100% trust in us to manage the POS design process for their biggest ever launch event. As our client had never worked on POS of this nature before so we guided them through the initial briefing process to extract the right inform....
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Entry Title Lynx Excite Launch Event
Category 15. Short Run and Flagship (under 50 units)
Company Name StormDFX Ltd
Client Company Name Unilever UK Ltd
Year Entered 2011
Target Environment
The Health and Beauty industry has for a long time recognised the destination address for the best NPD on the High Street is Boots. Our client had secured 17 of the biggest and best flagship stores for its launch of Lynx Excite we were extremely prou....
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Materials
All units were digitally printed and material CAD cut in house. These bespoke premium units were then hand built by a trained and skilled team of POS construction experts. Each unit stringently put through a QC check before being packed in double wal....
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Objectives
This POS event for Lynx Excite ran along side a TV and cinema ATL brand campaign it was therefore imperative that anything we did in store would support future ATL and deliver a relevant and consistent message as it could be the first touchpoint the ....
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Entry Title Coors Light Rocky Mountains Instore Theatre Piece
Category 15. Short Run and Flagship (under 50 units)
Company Name TPI - The Printed Image
Client Company Name Heineken Ireland
Year Entered 2011
Target Environment
The Targeted retail environment was the Off Licence departments of the multiples such as Tesco, Dunnes stores and superquinns largest Flagships or Trophy stores. These Superstore outlets outlets had to have the floorspace required for the large footp....
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Materials
The mountains on this unit are actually layers of die cut baords to give a 3d lookThe Roof was made of EB flute and Duratrans material The body was made of EB flute and 5mm foam Kappa The 3d elements were made of EB flute The unit was supported using....
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Objectives
Sales uplift: Heineken tracked a 54% uplift in the 20pk bottle box and 108% uplift in the 8 pk can over the 8 week period of the promotion. The visibility of the Brand was greatly increased in these flagship stores as they took possession of the alch....
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Entry Title CSL Inspiration Station
Category 15. Short Run and Flagship (under 50 units)
Company Name Valley Printing Company Ltd
Client Company Name CSL
Year Entered 2011
Target Environment
Valleys ‘Inspiration Station’ was designed to fit ergonomically within CSL’s flagship Rotherham store prior to rolling out to all 17 stores nationwide. The display was designed to be perceived as a permanent fixture within the CSL store, boasting pre....
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Materials
Main carcass base manufactured in 3 sections allowing transport and installation, base Units bolted together on site with cableways to allow for wiring installation Materials inc.– -18mm MDF Carcass - White Gloss laminated Base cabinets - External st....
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Objectives
The Inspiration Station was designed to provide CSL consumers with coherent designer influences. iPads were integrated into the display as information 'touch points' allowing consumers to scroll through a catalogue of decorated room settings, floor c....
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